We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Real fashion marketing campaign - Essay Example

Comments (0)
Summary
The researcher of this paper aims to analyze factors of the successful company "Nike". Just Do It advertising campaign launched by Nike gained immense popularity, the slogan just do it is the most recognized by consumers and this in itself shows the success of Nike. …
Download full paper
GRAB THE BEST PAPER
Real fashion marketing campaign
Read TextPreview

Extract of sample
Real fashion marketing campaign

Download file to see previous pages... The paper "Real fashion marketing campaign" concerns the success of the Nike company. Reebok and other rivals of Nike were getting the better of it in the late 1980s but after the Just Do It campaign everything changed significantly. The main idea of this campaign was to convince the consumers to accept sneakers as a fashion statement and that is precisely what they did. The new range of shoes became a fashion statement and almost everyone jumped on the bandwagon and the campaign became a huge success. A few years later Nike was quick to capitalize on the fitness and jogging craze, they rolled out merchandize which looked very attractive and sold like hot cakes. Aerobics was also gaining popularity and the top brass working for Nike was aware of it, the ad campaign never focused on the product, the sole focus was on the person wearing the merchandize and Nike recruited the best athletes to feature in their commercials. This was another reason for the mass popularity of the just do it campaign. “The “Just Do It” campaign received mixed ratings, ranging from “an instant classic” to “sociopathic.” One critic went so far as to say the ads were “an impatient bordering-on-contemptuous exhortation to the masses. Cool is one thing. Poverty of warmth is another.” Eventually the campaign was credited with embracing not just resolve and purpose, but also the “beauty, drama and moral uplift of sport—even, every now and then, fun.” Bo Jackson, John McEnroe, Michael Jordon were some of the athletes. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Digital Fashion Marketing
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
8 Pages(2000 words)Essay
Fashion marketing 3750
While each of the aspects can stand alone, they are all required to carry out effective marketing. Marketing requires dedicated efforts which target the clients of a given organization. It is aimed at getting the clients not only to know of the existence of a given product but also why they need the said product.
15 Pages(3750 words)Essay
Fashion Retail Marketing
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
16 Pages(4000 words)Essay
Sustainable MARKETING campaign for Virginia Community Capital Inc
The main activities of the organization are focussed towards community development through their products and services in the field of investments in the housing sectors in the form of innovative housing loan products. The non-profit entity offers banking and investment solutions in various economic housing infrastructure and developmental projects.
12 Pages(3000 words)Essay
Analysis of Doves Real Beauty Sketches campaign
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
4 Pages(1000 words)Essay
Doves Campaign for Real Beauty
This has produced very negative consequences. Today's concept of beauty has become a far cry to what it realistic and attainable. As such, many women have fallen victim to the cruel judgment of society only to blindly conform to this rigid criteria. As a result, many women all over the world have tried to use different methods such as makeup, beauty products, diets, and a wide assortment of procedures to remedy their beauty problems.
11 Pages(2750 words)Essay
Marketing Campaign
Not only are you driving around in a nice, affordable car, you also can be eligible for tax benefits because the car is environmentally friendly. The Toyota Prius is a win-win situation for everybody, and allows the buyer an environment friendly and ecology minded vehicle.
4 Pages(1000 words)Case Study
Marketing in Fashion
This essay explores the marketing in fashion. In the fashion industry, the external environment poses several challenges to marketing, which can be classified as political, economic, social, technological, ecological and legal. Fashion marketing should be oriented towards satisfying customers’ needs.
13 Pages(3250 words)Essay
Campaign Analysis
The company has enhanced much confidence in their customers through campaigns that aimed at marketing their products and promoting interests that would bring more customers to market. The particular product associated with the campaign was the beauty soap, and the
6 Pages(1500 words)Essay
Winning Marketing campaign for ZARA Jacket
The marketing campaign has been designed in effective manner so that the desired targets are successfully attained and every activity is well-synchronised in every phase
1 Pages(250 words)Essay
Let us find you another Essay on topic Real fashion marketing campaign for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us