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Loyalty Program - Apparel and Footwear Retailer...? Loyalty Program – Apparel and Footwear Retailer The primary focus of this paper is to discuss the issue of Loyalty programs, how do they operated, what are their benefits to the customer as well as the retailer and what are the risks and drawbacks. The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and...
3 Pages(750 words)Essay
Zara as a fashion retailer...primarily to gain a competitive advantage for the company in the industry. If Zara fashion retailer is considered, its product development strategy based on the demands of the customers has been found to be combining the capabilities of the employees and the knowledge that the management team possesses towards successful implementation of their marketing. The information technology has been found to play a major role in this respect as it facilitates the company’s activities to get performed in a coordinated and cooperative manner (Cravens & Piercy, 2009, p.7). The core concepts of marketing involves the needs, wants and demands of the customers being taken into consideration while...
6 Pages(1500 words)Essay
An E-fashion Retailer Analysis..., cannot charge a premium price for its products in this respect. Nevertheless, research has demonstrated a rising trend in online sales in clothing and footwear in the U.K market from 2006-2016. This is shown in the figure below: Source: Mintel, (2012) This could work in favor of ASOS as U.K is its home market; therefore, allowing it to charge higher prices keeping in view greater acceptability of online shopping. c. Promotion As far as promotion is concerned, the feature of “complete the look” offered by ASOS promotes consumers to buy other complimentary products to complete a given fashion look or style (Internet Retailing, 2010). For instance, a consumer may buy matching shoes,...
10 Pages(2500 words)Essay
Zara Fashion Retailer Assignment..., where Zara, together with other fashion retailers, has to constantly manage its innovation and marketing in order to gain a significant share of the market. In the UK, Zara is competing with domestic retailers for the same market, and this has partly been enabled by the low trade barriers, as Zara already was at an advantage due to its historic production base and better transport systems (Matchette et al 2005). Zara basically has a choice of the modes of transportation available for its use that are reliable, and essential for it to uphold its strategy.
Zara's supply chain management system has resulted in the decline and sharp fall in sales of the more...
14 Pages(3500 words)Assignment
Fashion Retailer Zara..., while bigger retailer take up to 9 months to produce to similar result. When the analysts start to forecast the fashion trends, Zara moves ahead for next trend. The trend identification is done through extensive research process in which every one in the organisation is involved (BBC News, 2001).
In the manufacturing environment, Zara's product development teams fashion shows and catwalks and exhibition and then translate the latest fashionable ideas into products. Throughout the season, Zara development teams visits universities and clubs to track the customer's preferences and choices and understand the changing consumer's needs....
12 Pages(3000 words)Assignment
Innovation: footwear..." technology has greatly minimized the presence of odour-producing bacteria and MeroWool fibres also help your body to naturally nourishing the skin, making feet supple and flexible.
What people wear on their feet tells a story about them. It can indicate economic and social status, values and styles. Footwear reflects the personalities of the wearers and also shows how these individuals react to the influences of their era. Given that Shusocks can be worn by walkers, runners, cyclists, mountaineers, the young, the old, adventurers, backpackers and hikers, not to mention the environmentally and fashion conscious, I wonder what history will have to say about the Age of the...
3 Pages(750 words)Essay
UK Fashion and Media Industry.... Fashion and lifestyles in UK have changed affecting the UK fashion market. Marketing consultancies and the media has become the immediate beneficiaries from this trend considering that most of the market segments dispose their income in the fashion industry where most of their clients operate their business activities.
Technological environment
There is increased rapid development in technology attributed by the advent of the new technologies affecting all the industries. This has greatly changed the way businesses operate where things are easily done by just a click. Marketing consultancies and the media have become instrumental in...
14 Pages(3500 words)Essay
Fashion Design and Development...Fashion Design and Development Fashion is global. It is able to speak a language that is louder than any other format. Once Bennett an said fashion is parallel with identity. In this essay I explain in detail that statement with support from real examples. I found out that most of the personalities, moods and recognition abilities are supported extensively by fashion. The way a person dresses and utilizes their wear is known as fashion. It is the distinctive way of style in dressing that is unique and specific to an individual that when another person notices them they automatically associate them with that specific...
9 Pages(2250 words)Essay
Fashion Retail in the UK...FASHION RETAIL IN THE UK School Fashion Retail in the UK The BCG is a business strategy model that seeks to evaluate the relative position of a business portfolios and their potential. The portfolios are classified into four sub classes. These four sub classes are categorized based on the market share and the growth rate of the industry in which the organization operates under (Botten, 2005). This assignment will seek to summarize the ideas behind the BCG business strategy. In addition, it will look critically into Zara UK’s strategy model and the benefits it has drawn by implementing the strategies.
Large companies...
4 Pages(1000 words)Essay
UK Luxury Fashion Online Retailer Net-A-Porter...Development proposal for UK luxury fashion online retailer Net-A-Porter Introduction The fashion industry is not a saturated marketplace as it is ever changing. Customers preferences tend to shape and provide enthusiasm for trends in fashion industry. Net-a-Porter is a luxury fashion online retailer that provides exclusive accessories and apparels to customers. Since its inception in the year 2000, the company has been running three websites namely, mrporter.com, net-a-porter.com and theoutnet.com.
In the world of 21st century, one of the most productive means to reach customers is...
9 Pages(2250 words)Coursework