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Business Research - Essay Example

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The research is valuable since it gives insight about the strategies that can be implemented by this leading UK fashion store when it decided to…
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Business Research
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"Business Research"

Download file to see previous pages The research will use a qualitative method to gather data and focus groups will be mainly used for this particular case. This proposal is expected to be complete within a time frame of about two weeks.
Topshop is the most influential brand in the British Fashion community and it has distinguished itself through offering popular range of clothing, accessories and makeup and a portfolio of successful product-led marketing initiatives such as Topshop Unique and Kate Moss Design Collaboration (Joyn, 2011). The success of Topshop is not an end in itself since it is still poised for growth. As such, this research proposal has been design to establish the strategies that can be implemented by this shop in its bid to expand to overseas markets. It is important that research has to be carried out so as to be in a position to successfully establish business in a global environment. The paper is divided into various categories which are meant to highlight the stages involved in carrying out this particular research.
Organizations operating in a global market ought to take a holistic approach in order for them to operate effectively. The global environment is characterized by various market forces such as competition as well as consumer choice among other factors (Everard & Burrow, 1996). Though Topshop has successfully managed to establish itself as a force to reckon with in the UK fashion industry, this might not be the case in overseas markets since they are not synonymous with the UK market. As such, this study is justified since it seeks to investigate the market forces that can affect the viability of businesses in different markets. The research is also valuable given that it helps the responsible authorities at the above mentioned shop to make informed decisions about the strategies that can be implemented in order for it to penetrate new overseas market. The research is also going to create a body of knowledge that can be used for academic purposes in as far ...Download file to see next pagesRead More
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