The kind of society that tourists would find in Kenya There are 42 ethnic groups in Kenya who live harmoniously with different cultural practices. This offers tourists a wide variety of unique experiences ranging from pastoral life, dances, polygamous families, celebrations, festivities and bull fighting. The country has rich cultural life, offering visitors fascinating scenes. English and Kiswahili are the main spoken languages. Maasai in Kenya is one the popular ethnic group in Africa. They live in fairly semiarid areas and have been described as semi-nomadic pastoralists.
In spite of the modern civilization and education, they have preserved their traditional culture and they are popular with their unique culture and dressing code. They also live along the tourists’ attraction areas like game reserves. The safari tours in Kenya enable the visiting tourists enjoy the wildlife, as well as to explore the rich cultural heritage like the Maasai society through attending their cultural shows and visiting their homes (Bachmann, 1987; Karuggaah and Kabasi 1993). Two major heritage resources of Kenya and how the resources help tourists to understand the history of the destination.
Fort Jesus in Mombasa - This is one of the most amazing historical sites which have been preserved since 16th century. It occupies 2.36 hectares and was designed and built by Giovanni Cairati Battista with the aim of protecting Mombasa port from foreign invaders. Mount Kenya forest - Mt. Kenya is an extinct volcanic mountain and is the second highest mountain in Africa, with the height of 5,199 metres. It has a magnificent landscape with remnant glaciers and secondary peaks. The site is surrounded by the forest and has been preserved for tourism (Bachmann, 1987; Karuggaah and Kabasi 1993).
How Kenya became a tourist destination Tourism in Kenya began way back before independence, in 1930s. The visitors initially came for big game hunting, but others came to find solitude. The journey was called Safaris. Kenya is now known for its outstanding natural setting and its magnificent wildlife. It is located in the east coast of Africa, and its climatic and geographic conditions favour some of the world’s rare animals such as black Rhino and African elephant. Visitors are attracted by the amazing beaches and various cultural heritage including cultural communities like Samburu and Maasai (Bachmann, 1987; Karuggaah and Kabasi, 1993).
How the following factors influence tourists to visit the destination you have chosen. a). motivation, b). ‘Push’ factors c). ‘pull’ factors Tourist motivation is responsible for the tourists to decide the travel to specific destination. If the tourists’ motives and intrinsic needs are actualized they will go back very often. Motivation is also responsible for marketing of specific destination. For example some tourists who have once visited a place may bring back more friends in the next round.
Tourists’ motivations are caused by push and pull factors. Push factors are internal forces or motives which causes people to seek activities which reduces their needs, and may include excitement and adventure, familiar environment, and prestige. Pull factors are generated from the destination. The pull factors include sunshine, unique culture and cultural activities, natural environment, entertainment. In the Kenyan case, tourists are attracted by Kenya’s wildlife heritage. Most of them visit national parks and game reserves, uniqueness of mountains and other natural features.
The western perceived Kenya as the remaining wilderness Eden. The visitors come to Kenya not only to watch wild safaris, but also to see an exotic African culture represented by Maasai people. The African culture as presented to international tourists is that of Maasai people, together with their dance, physical adornments and other traditional artifacts. The scenes of Maasai dressed in traditional regalia together with the big five are seen as the most ideal African attractions.
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