We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Students to demonstrate an understanding of public relations in travel and tourism - Essay Example

Comments (0)
Transportation and communication have become easier as compared to the past century. Furthermore, after the foundation and establishment of the European Union there has been free…
Download full paper
Students to demonstrate an understanding of public relations in travel and tourism
Read TextPreview

Extract of sample
Students to demonstrate an understanding of public relations in travel and tourism

Download file to see previous pages... In order to attract tourists in the highly competitive market, the management uses marketing and management tools that should be taken into consideration (Mill and Morrisson, 2002). The most important marketing tool is Public Relations (PR) as it plays a key role in advertising the locations, activities and identities. The purpose of this paper is to analyze the role and importance of PR in the tourism and travel industry.
PR in travel and tourism has a very important role to play as it is used in strategic marketing activities and is integrated with marketing communications. The tourism industry is divided into many sectors including travel, tourist destinations, establishments, hotels lodgings and restaurants. The different sectors have their specific audience, public relation tools and convey different messages. The important role of PR is to create favourable perceptions about the tourist destination because success of the industry relies on the different sectors as explained by Deuschl (2006). The sectors need effective PR to gain popularity among the tourists. The PR department creates a positive impression in all the sectors in the travel and tourism industry.
The role of PR involves attracting customers and keeping them entertained after they arrive at the destination to their time of departure. The primary purpose of PR is to effectively support other marketing and sales activities attempting to build a positive image of a company, its services and products (Deuschl, 2006). PR help the organization to save money by enhancing relations with the public that constrain or enhance the ability of the entity to meet its obligations. PR is different from other marketing tools, most importantly advertising since it creates the launch of a brand and it has greater credibility. PR promotes improved understanding between the operators and customers. There has been increased competition in the tourism sector among the operators to create ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Public Relations as Relationships Management

This research tells that public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion.

6 Pages(1500 words)Essay
Understanding public relations theory
Public relations is a term generally used to refer to the effective alignment of organizations and the various publics for a mutually coexistence. Organizations are continuously faced with situations related to its stakeholders and therefore the need to communicate with the affected is important for the organizations’ performance as well as retaining a reputable image.
6 Pages(1500 words)Essay
Marketing in Travel and tourism
Given this, the company thus also believes that advertisement and investing on other supportive facilities is of great help to the company. Regarding political factors, the company faces fluctuation taxation policies from the different countries they engage in around the world, some of these policies are not favourable for trade as they demand much in terms of taxes.
12 Pages(3000 words)Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 Pages(7000 words)Essay
Travel & Tourism
The 27.8 million overseas visitors who came in 2004 spent 13 billion in the UK. Total visits for 2004 are 27.8 million, a 12% increase compared with 2003, and an increase of 10% in spending to 13 billion. In 2004, the UK ranked sixth in the international tourism earnings league behind the USA, Spain, France, Italy and Germany.
15 Pages(3750 words)Essay
Scotland the Brand
Towards this purpose, there are several aspects which marketers must look at. They are the integration of the various channels
16 Pages(4000 words)Essay
Public Relations and Tourism in Lebanon
The paper operates mainly based on research questions which can be stated as follows: To what extent has the Lebanese government employed public relations tactics to improve the image of Lebanon? To what extent has media been responsible for damaging or re-imaging Lebanon as a destination? What is the proportion of promotional expenditure that the government allocates for public relations activities in promoting tourism?
6 Pages(1500 words)Thesis
Travel & Tourism
The most important character traits for the cabin crew member: emotional strength and maturity of thought and behavior, personal loyalty to the profession and colleagues, open-mindedness, respect for people, and lack of discrimination on any basis, the ability to deal with unexpected problems and willingness to accept responsibility.
3 Pages(750 words)Essay
Marketing in Travel and tourism
Marketing is of great importance in tourism and travel as it is the main management impact that determines the size and conduct of the tourism sector in the international market. It is about anticipation and the identification of the wants and desires of the specific market
12 Pages(3000 words)Essay
Understanding Tourism
First, however, it is imperative to know who tourists are. Tourists are individuals who venture into travelling and staying in places other than their homes. Therefore, it is necessary to evaluate where tourists go and why they chose to go to these places.
9 Pages(2250 words)Essay
Let us find you another Essay on topic Students to demonstrate an understanding of public relations in travel and tourism for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us