The Hospitality Industry Structure - Assignment Example

Hospitality industry Student’s Name: Instructor’s Name: Course Code: Date of Submission: Question 1 Hospitality is the process of offering social services to clients. It includes services such as catering and accommodation services not forgetting conferencing and banqueting. The customers expect to get best quality services that can meet their needs. Therefore in order to satisfy the customers’ needs, the hospitality industry needs to improve their services (O'Gorman 2005). Creating enjoyable experience for the guest in a hospitality setting implies that the services offered by the hospitality organization should be able to offer quality services to meet the expectations of the customers. In order to achieve this, the organization should provide experience rather than service. The customers should be given priority in all aspects starting with the product quality and also services should be of good quality. Satisfying the customers’ expectation will enable them to develop a positive experience because their needs and expectations have been met. Hospitality industry should try and keep good image of the industry (O'Gorman 2005). Customers will be maintained by the organization if the quality of services offered is of good quality. When the quality of services offered is not of good quality, the clients will develop negative experience and the chances are that the customer may not return to the organization. It will be hard for the organization to maintain the customers. Creating enjoyable customer experience can be achieved in many ways. Firstly, customer reception will be a source of positive experience. The customers need to be received with courtesy. This will enable the customers to feel at ease unlike when there is no customer reception. In addition, quality of products and services offered should be of good quality (O'Gorman 2005). The products should be of different varieties to meet the different demands of the customers. In addition, there should be variety of facilities offered like the halls for conferences thus the organization can serve the customers with variety of facilities. All the above factors lead to positive customers experience thus the organization will be able to attract and maintain the customers. For instance, customers buy experience not the service. They don’t buy products such as food but the quality of the meals. When the customers have arrived at the hospitality organization, they should be received with courtesy and some orientation done to them so that they will have knowledge on the location of various facilities (O'Gorman 2005). The organization should also provide additional services such as transportation. All these services are aimed at developing positive customer experience as a result of customer satisfaction. Question 2 Sexualized labor is the labor which can be used to attract customers. Sexualized labor comes in many ways for instance through dressing and language to look attractive. Through sexualized labor, some relationships lead to marriage thus many workplaces have become more of a dating agency (Hemmington 2007). From the research which has been conducted, 40% of those who responded said that they have been involved in workplace romance. Many companies nowadays are considering sexualized labor as a way of improving the performance of their organization. Some companies are encouraging the sexualized labor so as to attract customers. For example Hooters which is an American restaurant chain encourages sexualized labor by hiring hot girls called Hooters Girls who portray the image of the restaurant (Hemmington 2007). The same case applies to many hospitality firms. Many of the customers will want to be served with beautiful girls who to some extent might date their customers. In this regard, there are some extents in which sexualized labor can be applied in the hospitality industry. To start with, it can be applied when there is need to increase the sales of the organization (Richard et al 2003). Sexualized labor can be used as a commercial tool to attract the customers and as a result the organization will have many customers thus improve its sales. Furthermore, sexualized labor can be used to advertise an organization. From the research which has been conducted, it has been found out that companies which use sexualized labor perform better than companies which do not. In this effect, companies are applying sexualized labor to advertise for their organization (Richard et al 2003). This type of advertisement will attract more customers especially the male customers. This will help to attract the attention of the customers and in the process they can seek hospitality with the organization hence improving the market share of the organization. In addition, there are tasks which female employees can enjoy working unlike men. In order to improve the performance of the organization, it is important to allocate different tasks to people who can enjoy it (Hemmington 2007). Through job satisfaction, the employees will offer quality services thus satisfy the needs of the customers. For instance, female employees can enjoy working at the reception than male employees thus they can offer quality services than male employees. Question 3 The economy of Australia has been changing for some time and it this has affected the consumption trends of the Australian people. The customers in the hospitality industry are treated like a transaction but not individual people. Hospitality industry provides a vertical relationship between the sellers and the buyers. The buyers are the guest while the seller is the organization (Arjan et al 2009). As the economy of Australia improves, the hospitality industry also improves. The desire for hospitality services increase when there is growth in economy. The customers will have extra financial resources to spend. There are various consumption trends in Australia. There are factors which influence the consumption trends. For instance, the health consciousness and economy changes can influence the consumption trends (Richard et al 2003). When the economy grows, the consumption rate also improves and the desire for hospitality services also improves. The hospitality firms will adjust the products they offer to customers to meet their changing demands. The first consumption trend in the Australia hospitality industry is eating healthy food consumption trend. Due to rising cases of obesity in Australia, people are changing their trends of eating so as to manage the rising cases of obesity (Teare & Olsen 1999). This consumption trend gives opportunity to locally manufactured foods which are considered to be not delicious. This is an opportunity for local people to market their products to hospitality organizations. Another consumption trend in the Australian market is the identity eating. The Australian people prove their identity by eating the lamb in the Australian Day. This will identify the people of Australia from other people who do not eat lambs hence their identities can be easily recognized (Teare & Olsen 1999). Identity eating trend presents opportunity to Australian people by providing market for their products. The farmers can find market for their lambs which helps to improve their living standards. Finally, globalization eating is another consumption trend in Australian market. Globalization has led to interaction of communities and as a result there has been a cultural interaction. Many people have changed their eating trends due to interaction with other cultures (Teare & Olsen 1999). The opportunity for globalization eating trend is that it promotes international trade. Many hospitality firms can serve people with different cultures because they can provide meals to meet their demands. This is an opportunity for the hospitality firms to go global and not concentrate on the local hospitality only. Question 4 There are various cultures in the world. The consumption trends are greatly influenced by the cultures. Many customers have different cultural backgrounds. This implies that the expectations of the customers will also be different (Maloney and Barrett 1998). For instance the Japanese people have different culture from the Australian culture and consequently they will expect that they get hospitality services from a firm which understands its culture. The different cultures lead to different personalities and the likelihood of the different personalities is the differences in consumer behavior. In high power country, there is inequality and the citizens consider that normal. In this kind of situation, people understand their place in the hierarchy system. In a society with low power system, people find it normal and they can readily share the values (Arjan et al 2009). In this regard, different power systems will have different expectations in terms of service and product delivery. For instance, Japan is a high power nation and this influences the selection of hospitality services. As a result of this power inequality, the Japanese people will want to be treated with high respect so that it makes a difference between the high power and low power ranks. Without this kind of respect, the customers will not be satisfied with the services offered. In Australia, it is the low power culture which exists. Consequently, their expectation is different is that all people should be treated with equal regards and they expect to be treated equally. Therefore, Japanese and Australian power expectations are different thus different expectations. Culture makes inter personal communication an issue. The communication in Japan is different from those of the Australian communication. The meaning of silence in Japan is different from the implication of silence in Australian. The Japanese can be silent to imply that they have agreed with the proposal while the Australian community can mean that they have not agreed with the proposal. The expectations of the two communities are different thus they both expect to be served with an organization which understands its communication culture. In addition, personalities for uncertainty avoidance are different among different cultures. This also leads to different expectations of the customers. Customers do not like uncertainty and they need as much information to make a decision as to where they will get their hospitality services from (Piotr & Paulina 2010). On the other hand, countries with less uncertainty are likely to attract customers than country with high uncertainties. The customers need less information to make a decision. For example, Japanese culture has less uncertainties thus the risks involved in the hospitality industry are less. In Australia, there are more uncertainties with less avoidance thus customers expect to get more information before making a decision unlike Japanese environment. Question 5 The hospitality industry despite being among the most growing industries globally, there are some innovations which can be made to improve on the service delivery. The customer tastes and preferences keep on changing. If the hospitality industry cannot change to adapt the changes in the consumer consumption, they industry will not meet the demands of the customers (Piotr & Paulina 2010). Therefore, it is important for any hospitality organization to ensure that it keeps on innovating so that the customer demands are met leading to their satisfaction. Discussed below are some of the innovations that will improve the service delivery in hospitality industry by 2020. Understanding the environmental changes is very essential in the success of the hospitality industry in 2020. Environment in the hospitality industry takes various dimensions. As time goes by, technology changes and the hospitality industry should also need to be flexible to accommodate the changing technology in the industry. The process of manufacturing the products should be specific to meet the demands of the customers who want to consume products which are manufactured by specific technology. Through application of appropriate technology, the hospitality organizations will be able to be innovative and develop new products which can satisfy the expectations of the customers. The demands for the customers keep on changing as technology changes (Po-Ju & Dana 2009). So in order to meet the demands of the customers, there is need to develop variety of products and services to meet the different needs and expectations of the customers hence satisfy their needs better. Furthermore, the hospitality organizations should develop a culture which will accommodate different cultures globally. Hospitality industry serves people from the global perspective. Different people have different cultural backgrounds. In order for any organization to serve large number of customers and remain competitive in the industry, it must practice diversity (Piotr & Paulina 2010). This will help to meet the different needs of the customers with different cultural backgrounds. For instance, there should be a way of serving people with low power and high power cultural backgrounds to meet their demands. Finally, the hospitality industry should be able to focus on the changing consumption trends globally. There should be a way of understanding the consumption patterns of the people. The hospitality organizations should take into consideration the global consumption patterns and not the local consumption pattern only. Taking into consideration the global consumption trend will enable the hospitality industry to serve many customers (Po-Ju & Dana 2009). This is because any hospitality firm will serve customers from anywhere globally and the customers can get what they want. References Arjan, V.R., Debbie, T & Robert J 2009, Perceptions of job and hospitality Industry characteristics on career decisions, Emerald publishing group. Hemmington, N 2007, From service to experience: understanding and defining The hospitality business, Service industries journal, Vol. 27, No. 6, pp. 1-19. Maloney, N & Barrett, N 1998, Dealing with cultural differences in tourism and Hospitality (DVD). Bendigo, Victoria, Video Education Australasia. O'Gorman, K 2005, Modern hospitality: lessons from the past, Journal of hospitality And tourism management, Vol. 12, No. 2, pp. 141-151. Piotr, Z & Paulina, B 2010, The hospitality sector, Jossey-Bass, San Francisco. Po-Ju, C & Dana V 2009, Comparison of hospitality practitioners and Student/practitioner work values, Minneapolis, Lominger. Richard, H., Kim, H & Steve, B 2003, Theatrical service experiences: Dramatic script development with employees, International Journal of Service Industry Management, Vol. 14, No. 2, pp. 184–199. Teare, P & Olsen, M 1999, International Hospitality Management –Corporate Strategy in Practice, 6th edn., London, Longman. Read More

In this regard, there are some extents in which sexualized labor can be applied in the hospitality industry. To start with, it can be applied when there is need to increase the sales of the organization (Richard et al 2003). Sexualized labor can be used as a commercial tool to attract the customers and as a result the organization will have many customers thus improve its sales. Furthermore, sexualized labor can be used to advertise an organization. From the research which has been conducted, it has been found out that companies which use sexualized labor perform better than companies which do not.

In this effect, companies are applying sexualized labor to advertise for their organization (Richard et al 2003). This type of advertisement will attract more customers especially the male customers. This will help to attract the attention of the customers and in the process they can seek hospitality with the organization hence improving the market share of the organization. In addition, there are tasks which female employees can enjoy working unlike men. In order to improve the performance of the organization, it is important to allocate different tasks to people who can enjoy it (Hemmington 2007).

Through job satisfaction, the employees will offer quality services thus satisfy the needs of the customers. For instance, female employees can enjoy working at the reception than male employees thus they can offer quality services than male employees. Question 3 The economy of Australia has been changing for some time and it this has affected the consumption trends of the Australian people. The customers in the hospitality industry are treated like a transaction but not individual people. Hospitality industry provides a vertical relationship between the sellers and the buyers.

The buyers are the guest while the seller is the organization (Arjan et al 2009). As the economy of Australia improves, the hospitality industry also improves. The desire for hospitality services increase when there is growth in economy. The customers will have extra financial resources to spend. There are various consumption trends in Australia. There are factors which influence the consumption trends. For instance, the health consciousness and economy changes can influence the consumption trends (Richard et al 2003).

When the economy grows, the consumption rate also improves and the desire for hospitality services also improves. The hospitality firms will adjust the products they offer to customers to meet their changing demands. The first consumption trend in the Australia hospitality industry is eating healthy food consumption trend. Due to rising cases of obesity in Australia, people are changing their trends of eating so as to manage the rising cases of obesity (Teare & Olsen 1999). This consumption trend gives opportunity to locally manufactured foods which are considered to be not delicious.

This is an opportunity for local people to market their products to hospitality organizations. Another consumption trend in the Australian market is the identity eating. The Australian people prove their identity by eating the lamb in the Australian Day. This will identify the people of Australia from other people who do not eat lambs hence their identities can be easily recognized (Teare & Olsen 1999). Identity eating trend presents opportunity to Australian people by providing market for their products.

The farmers can find market for their lambs which helps to improve their living standards. Finally, globalization eating is another consumption trend in Australian market. Globalization has led to interaction of communities and as a result there has been a cultural interaction. Many people have changed their eating trends due to interaction with other cultures (Teare & Olsen 1999). The opportunity for globalization eating trend is that it promotes international trade. Many hospitality firms can serve people with different cultures because they can provide meals to meet their demands.

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