How Romanian Government Can Drive Tourism Towards Improvement of Economy - Research Proposal Example

How Romanian Government Can Drive Tourism towards Improvement of Economy (Full s) (Lecturer’s, Submission) How Romanian Government Can Drive Tourism towards Improvement of Economy Introduction The Romanian government has been relentless in exploiting every available opportunity in order to improve its economic position and sustain its competitiveness in European business. While there have several cross-industrial capacity enhancement programs by the government, it appears that there is room for improvement in capturing some unique opportunities and resources (Draghici et al, 2010). Among the trends in the management of the industry by a majority of governments in the European Union is the integration of revenue earning sectors into the national economy through public and private sectors partnerships (Bailey and Richardson, 2010). According to the author, it has been identified that tourism has one of the largest global economy contribution at about six percent. It therefore means that business integration must be facilitated to tap into the huge potential that the industry has globally. To facilitate such economic integration, potential service sector giants such as tourism have been identified with regard to the relevant capacity that it has to the national economy. Tourism has evolved to be among the most stable industries whose future projections can be enhanced to facilitate quick economic recovery, especially at a time when the global economy is still experiencing the aftermath of the recent economic crisis. While the performance of the global economy seems to continually depend on service industry, especially in a large portion of Europe, it is certain that tourism is still underexploited. National governments have not been taking the industry with the attention that it deserves. There are several ways that the government can make the much needed revolution input to enhance the benefits obtained from the industry. With a particular assessment of the Romanian tourism industry, possible government contributions will be explored in order to inject momentum into the sluggish economy. An extensive array of options and alternatives will be explored in order to maximise the benefits that the government can obtain from the tourism industry. Among the Scandinavian countries, tourism has a huge potential that can be used to increase the recovery capacity of the national economy. Romania has several tourism opportunities that can improve the entire country’s economy with the appropriate review of Sustainable Tourism Development Strategy (STDS), enhancement of the local tourism sector and creation of appropriate branding that will inject new momentum into the industry and economy (Beaumont and Dredge, 2009). The capacity of the relevant opportunities towards rejuvenation of the economy will be conducted to ensure that government policy in the industry captures the economic framework. Research Aim The aim of the study is to provide the possible interventions that the Romanian government needs to introduce to the tourism industry in order to make significant economic contributions. The following research questions will be considered in the research. Research Questions What are the European conditions of the tourism industry likely to affect Romanian performance in the market? What are the specific capacities in tourism that the government of Romania tap in order to improve economic benefits from tourism industry? Are there threats and risks of the industry that can affect the performance of the Romanian national economy? What insights can the Romanian government adopt from modern economic framework and tourism particularly management? Objectives To assess the potential alternatives that the Romanian government can explore in order to attract service industry benefits for the national economy. To maximise local, regional and international tourism market exploitation through government policy approach. To explore the capacity of Local Tourism Governance Approaches (LTGA) under the Romanian economic improvement context Literature Review Research will entail the assessment of the actual position of the Romanian government involvement in making contributions to the tourism industry. In terms of policy, government micro and macro economic policy framework that directly touches on the tourism industry in Romania will be analysed. This will facilitate in ascertaining the possibility of loopholes in the government policy contribution to the enhancement of the economy through the industry (Bailey and Richardson, 2010). Having identified the strength of the policy framework, the research will be able to draw inferences that can assist in comparison of the best practices in Europe and among other leading tourist destinations. According the applications of this approach, it will be established that certain policy measures facilitate direct economic contributions to the national economy while there is a possibility that negative impact can also be felt from policy interventions. For instance, the policy framework level of involvement of the local communities in establishing a multi-sector partnership in promotion of tourism has a direct impact on the tourism industry. Establishing whether the government makes contributions to facilitate or discourage appropriate partnership will be performed on a cost benefit analysis. Recommendations will then be formulated t facilitate the appropriate reorganization of the economic policy framework that the Romanian government has. Efficacy in economics has been incorporated into various industries in order to maximise and optimise operations and revenues obtained thereon. In order to facilitate the appropriate context interpretation, the tourism industry will be assessed for its unique characteristics in order to engage economic assessment of policy framework. Property use issues that include natural resources and its regulation by the government will be assessed to ascertain restrictions emanating from the government policy on natural resources (Bailey and Richardson, 2010). According to the authors, it is also important that the level of government’s participation in infrastructure needs to be established. In light of this perspective, the research will also assess the level of government facilitation through support of infrastructure. Infrastructure in the tourism industry will involve various perspectives such as construction and legal policies that enhance the industry. Alternatively, it will be ascertained of the involvement of various governance approaches. According to Beaumont and Dredge (2009), it is important that the various levels of government facilitation for tourism are assessed. In this research, the amount of contribution from the government at various levels will be used to determine how the commitment from the governance aspects of the economy applies into the industry. Regarding the assessment of the strategy applied by the government to improve tourism in the country so that it can make contributions into the economy, the strategies in use will be assessed. According to the study conducted by Cottrell and Cutumisu (2006), there is an important contribution made to the economy depending on the sustainability of the industry. Sustainability of the industry will be assessed from the comparison of the performances achieved from the region’s forecast. Depending on the capacity that the Scandinavian countries display regarding the tourism industry opportunity, inferences will be drawn from an analysis of the tourist attractions that Romania has. Sustainability assessment in terms of the capacity that possible optimization of the industry will make to the national economy will be used to make the necessary recommendation towards design and establishment of strategies to assist in economic recovery. Besides referring to the forecasts from the industry capacity, it will be necessary also to consider tourism resources management capacity. From the management capacity survey issues, a needs analysis will be performed to recommend managerial realignments to assist in creation of necessary links with the economy (Briedenhann 2011). Sustainability will also incorporate determination of the community involvement capacity into the management of the tourism recourses. These elements of industry sustainability will be used to determine the level of economic dependence that the Romanian government can make on the tourism industry. Reliance on the industry for economic benefits will be used to determine the necessary input that the government will need on a cost benefit analysis. In terms of determination of sustainability levels, it is important that communication links between various stakeholders is important for policy implementation. Local communication between stakeholders in the industry will be assessed for determination of management at the local level. Involvement of the local communities in the management and taking care of the resources does not only ensure protection of the resources but will create a balance of the ecological and sociocultural interests of the economy. According to Font and Tribe (2000), the management of Protected Areas Network (PAN) can only be useful and meaningful if the local communication is involved into the management of the tourist attraction resources. Due to the environmental and ecological contribution that tourism has been attached to, Romania has a responsibility to keep in touch with the other European Union countries. Due to the requirements of the engagement of environment protection regimes in Europe such as the World Wide Fund for Nature, local management of tourist areas is imperative in community involvement. Assessment of how the local community can be involved in the management of resources in tourist attraction sites (Keske and Smutko, 2010). It therefore follows that the incorporation of the local communities will be assessed in the government policy for rejuvenation of the economy through the tourism sector. Other stakeholders include regional and international tourist interest groups that will have an impact in the productivity of the industry. Investment into the tourism sector will require management of both local and foreign investment in order to tap the maximised revenues. Research Methodology The research will be conducted through an analysis of government data and European tourism information collected from various sources. Government policy documents regarding tourism will be reviewed to establish any loopholes that will expose the government to lose the opportunity of making considerable amount of revenue to finance the economy from tourism. A comparison with major European tourist destinations policies will be performed in order to shed light on the inadequacy of the policy framework. This will deliver the general policy guidelines regarding the necessary reorganization which will introduce the best European policy practices. In terms of specific government involvement in the management of the industry, it will be important to determine the various government structures involvement in tourism. Recommendations of government involvement which is likely to spur economic recovery will be made from the available policy framework as well as governance practices in Romania. With regard to economic integration into the tourism system and industry, it will be important that the available industry strategies are assessed. Towards this end, the general application of the appropriate targets and the criteria used to set the targets will be assessed. Government participation through infrastructure and other tourism industry investment environment will also be assessed through economic survey. Economic features will be included in the overall government approach into the industry enhancement. Such features will include a comparison the economic growth projections which will incorporate the tourism element in order to integrate the industry into the main economy. Regarding community and other stakeholders’ integration into the government’s economic approach, available community and international tourism links will be assessed for the formulation of the appropriate recommendations. Data Collection and Analysis Data collection will be conducted from assessment of financial and economic reports for Romania as well as government policy framework with regard to the tourism industry. An analysis of the data will be conducted and compared with the best European tourism performers’ standards to facilitate the drawing of inferences. In terms of data analysis, specific areas of economy and tourism interaction will be identified and outlined in order for the formulation of recommendations. Firstly, government reports o economic performance, particularly the tourism sector will be analysed for the establishment of current capacity. Secondly, major European countries with exceptional performance in tourism will be analysed in order to obtain useful trajectories that can be used to learn new practices. In light of the Romanian government participation in tourism, a comparison of how other countries perform in the industry will be used to facilitate the policy and practice change to capture economic perspective of the industry. Governance and management issues will particularly be compared between the Romanian tourism industry and the selected European tourism giant. Management perspectives of the industry as a business entity in Romania will be analysed and compared as well. Government involvement in tourism spending and facilitation of tourism activities will be emphasized in most of these comparisons. Branding, for instance as well as facilitation of infrastructure supporting the tourism industry, will be assessed in terms of media presence and ranking among top tourist destinations. Comparing the performance of the major tourist destinations with the performance of Romania in respect to these details will facilitate data analysis for inference drawing. The application of marketing and other management practices will be assessed in order to determine the necessary input that can be created for branding Romania as a leading tourist destination in Europe. This is because tourism is a competitive business that requires the creation of a competitive advantage over established and renowned tourist destination. The most important step towards the realization of this is enhancement of domestic tourism. Determination of the magnitude of domestic tourism in Romania will be conducted in order to establish how much input will be needed in order to enhance local tourism. It will be important to realize the importance of appreciation of the local industry by the home community for the creation of the appropriate reorganization (Beaumont and Dredge, 2009). From the level of appreciation of the domestic tourism, international tourism will be strategized from a better perspective. This will facilitate the formulation of the appropriate policy realignment that will be used in enhancement of the available capacity and performance improvement. Apart from the enhancement of available capacity, new strategies will be facilitated to capture the appropriate economic realignment. References Bailey, E. & Richardson, R. (2010) “A New Economic Framework for Tourism Decision Making,” Tourism and Hospitality Research, 10:367-376 Doi: 10.1057/thr.2010.14 Beaumont, N & Dredge, D. “Local Tourism Governance: a comparison of Three Network Approaches,” Journal of Sustainable Tourism 18(1):7-28 DOI: 10.1080/09669580903215139 Briedenhann, J. (2011) “The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism,” Journal of Hospitality Marketing & Management, 20(3/4):484-500 Doi: 10.1080/19368623.2011.562439 Cottrell, S. P. & Cutumisu, N. (2006) “Sustainable Tourism Development Strategy in WWF PAN Parks: Case of a Swedish and Romanian National Park,” Scandinavian Journal of Hospitality and Tourism, 6(2):150-167 DOI: 10.1080/15022250600658838 Daniela-Luminita, C. & Constatin, M. (2008) “Tourism, Cultural Resources and Regional Competitiveness: A Case Study in Romania,” International Journal of Services Technology & Management, 10(1):48-60 Doi: 10.1504/IJSTM.2008.020346 Deskins, J. & Seevers, M. (2011) “Are State Expenditures to Promote Tourism Effective?” Journal of Travel Research, 50(2):154-170DOI: 10.1177/0047287510362785 Draghici, M., Ionica, D., Ionica, M. & Petrescu, C. 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