Global Luxury Trends: Innovative Strategies for Emerging Markets - Case Study Example

Marriott’s corporate has restructured the management system of the Ritz Cal-ton into four geographic regions to have its president and other executives in independent operation (Coussement et al 30). This has helped in improvement in return by acquiring special taxation in the continent of operation consequently increasing dividends of shareholders. In addition, an association of the two companies has helped in improving their customers’ services and experience.

Q2

Ritz Cal-ton maintained its status in luxury services by introducing a loyalty program that induced customers. The redemption of points obtained from such a program attracted more customers than available services and the experience. Ritz-Cal-ton further introduced the frequent guest stay program to stay ahead of competitors. This they did to satisfy the need of their customer and even attract more. The program also fitted the business and it could offer excellent programs through their branches in various continents. They went further by offering airline flights, and a broad selection of unique flight experiences. Competitors did not offer these services at that time that made Ritz Cal-ton stay above them. In addition, the partnership of the Ritz-Cal-ton reward program and Marriott’s reward points being accepted in Ritz-Cal-ton properties and equally accepted in Marriot hotels.