Tourism industry is one of the fastest growing industries of the world and is considered as the major source of foreign exchange that helps in the economic development of a country and generates more employment opportunities. The tourism industry in Malaysia has been undergoing…
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As the tourism industry of Malaysia is the earner of huge foreign exchange, this has helped to contribute to the economic growth and development of the country and attract more foreign investments. As a result, the opportunities for jobs have also increased. Apart from promoting the domestic tourism, the government of Malaysia is highly focused on strengthening the position of the country as a leading tourist destination of the world. In order to support the growth of the tourism sector of Malaysia, many investors, business owners and entrepreneurs are identified to make huge investment in different areas for the development of the tourism sector as a whole. The Ministry of tourism is responsible for developing the tourism industry of Malaysia. Whereas, Malaysia Tourism Centre, Virtual Malaysia and Tourism Malaysia are responsible in promoting the diversification of the services of Malaysia’s tourism both nationally and internationally. The increase in the tourism activities in Malaysia has resulted in the growth of various sectors like hotel industry, restaurants, transportation and retail business. The tourism industry in Malaysia is playing a major role in the growth and development of Malaysia (Scribd Inc, 2014; The Establishment Post, 2014; TourismNews.org, 2014; Othman & et. al., 2012; Tourism Malaysia, 2008).
The tourism industry is a major contributor to the Malaysian economy and thus, helps in the economic growth and development of Malaysia. Huge amount of foreign exchange is earned by the tourism industry, which has created new investment opportunities in the country as well as in generating more employment opportunities. A campaigning strategy was adopted by the Malaysia tourism board named as, ‘Malaysia Truly Asia’ in the year 1991. As a result of this campaigning, about eight million tourists visited Malaysia from various parts of the world and the revenue from this was nearly RM 12.3
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(Tourism Influences and Impacts Case Study - Malaysia Assignment)
“Tourism Influences and Impacts Case Study - Malaysia Assignment”, n.d. https://studentshare.org/tourism/1669134-tourism-influences-and-impacts-case-study-malaysia.
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