We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Munich Oktoberfest - Case Study Example

Comments (0) Cite this document
Summary
The festival would have died immediately if it was not celebrated after Royal wedding- local entrepreneurs indirectly helped in maintaining the legacy of the festival. The…
Download full paper
GRAB THE BEST PAPER
Munich Oktoberfest Case
Read TextPreview

Extract of sample
Munich Oktoberfest

Download file to see previous pages... the festival allows for very little expenditure on marketing activities because everyone around the world knows that this festival takes place annually. Attractive expansion strategies like the introduction of carousels, shooting, bigger tents and music kept on strengthening the festival’s roots (Press Release, 2013). It is an opportunity of trade and business for many potential brewers and other service providers because of the high number of visits per year. Organizers grant licenses to beer tent and rides operators after stringent procedures. Thus, quality control and consistency of events have made Oktoberfest a successful event.
The City of Munich definitely makes money both by direct and indirect means. Direct means of money are the profits earned by conducting the event. For example, revenue generated from rents and royalties. The city has reduced all expenditures like marketing using innovative public relations strategies. It funds a poster making competition and the winning designs are used as official advertising. Such activities not only spread good word of mouth but also promote the event across borders attracting many tourists. Munich’s Tourism is indirectly benefited through this festival because once these tourists enter the city, they require accommodation, and they go for shopping spending approximately EUR 213 per day (Alcacer et. al, 2014). The city also enjoys high rates of employment during the festival in many departments such as health, police, airlines, hospitality, food and beverages (Behrmann & Suess, 2014). According to the case, an average server of the event is expected to earn EUR 5,400 which can go up to EUR 15, 000. Thus it is a money-making opportunity for all. The city and the local public are beneficiaries of the revenues earned by the Oktoberfest.
The case states that admission to tents is free of cost- if the organizers put a nominal entry fee into every tent, the profits would inflate tremendously. Moreover, the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Munich Oktoberfest Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1664430-munich-oktoberfest-case
(Munich Oktoberfest Case Study Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/tourism/1664430-munich-oktoberfest-case.
“Munich Oktoberfest Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/tourism/1664430-munich-oktoberfest-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Munich Agreement

The author states that it was in this background that the British, French, Italian and German leaders met at Munich and arrived at an agreement to accede to meet all of Hitler’s demands. Consequently, German troops entered the Sudetenland, which the Czechs had to watch helplessly, having been abandoned by the Western allies and the Soviet Union.

34 Pages(8500 words)Dissertation
From Munich To Pearl Harbor Review
As a catalyst of this paradigm shift in the American way of life, Franklin Roosevelt changed the way his fellow Americans think about the outside world. It resulted in great and far-reaching changes in the American foreign policy and added a global dimension to it.
3 Pages(750 words)Book Report/Review
The Munich Agreement of September 1938
Five head of states consisting of the United Kingdom’s Prime Minister Neville Chamberlain, Adolf Hitler of Germany, Benito Mussolini, and Edouard Daladier of France signed the agreement. The agreement’s signing, however, had no representation of Czech and Slovakia.
8 Pages(2000 words)Essay
Folk Festivals-Oktoberfest
There is a need to grasp a sociological and cultural understanding of this particular folklore. Why Oktoberfest is celebrated annually not only by Germans but by different people even though it is the case that these people do not share the same culture? b) Objectives of the Study The focus of this study shall mainly delve at exploring Oktoberfest as a folk festival in order to understand why it is celebrated by different people around the world even if they don’t hold the same culture.
3 Pages(750 words)Research Proposal
The Oktoberfest
The revelries last for sixteen days starting in late September and go on till early October where drinking, traditional food and traditional dresses are the main attractions. In recent times, the event has reach gigantic proportions as people from all over
4 Pages(1000 words)Essay
Case
This condition was diagnosed to be about 10 weeks old. Further investigations through the techniques of ultrasonography carried out by a radiologist who happens
6 Pages(1500 words)Case Study
Munich 1972 Olympics Massacre
When the demands seemed too difficult to be fulfilled, the terrorists asked for two planes to escape to Cairo with the hostages. The Germans raided the terrorists at the airport and captured three of them
2 Pages(500 words)Assignment
Case
Sales for each product lines are as follows: appetizers = (2,600,000 * 0.15) = $ 390,000; Main entrees = (2,600,000 * 0.5) = $ 1,300,000; Desserts = (2,600,000 *
2 Pages(500 words)Case Study
Case
Although the market was already being served through two-wheelers, Tata created and captured a new demand following the introduction of the cheapest vehicle, which met all customer demands. The Nano was strategically priced to cater for the larger market which
2 Pages(500 words)Case Study
Case
Alternatively, the main goal was to offer users with incentives, which would be important for sharing the product with employers and friends in exchange for additional storage space in
3 Pages(750 words)Case Study
Let us find you another Case Study on topic Munich Oktoberfest Case for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us