Tommy Hilfiger The Struggles of an American Fashion Icon - Case Study Example

Comments (0) Cite this document
The researcher of this paper analyzes the Tommy Hilfiger Case. The Tommy Hilfiger brand became popular in the 1990s due to several major factors. First, Hilfiger had accumulated enough experience over the years to give customers whatever they wanted…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Tommy Hilfiger The Struggles of an American Fashion Icon
Read TextPreview

Extract of sample "Tommy Hilfiger The Struggles of an American Fashion Icon"

Tommy Hilfiger Case Analysis al Affiliation: Tommy Hilfiger Case Analysis The Tommy Hilfiger brand became popular in the 1990sdue to several major factors. First, Hilfiger had accumulated enough experience over the years to give customers whatever they wanted. Secondly, the brand introduced many different lines of clothes and shoes during the same period. Thirdly, Hilfiger won several awards in the fashion that served to advertise his brand as evidenced by its popularity among men of repute such as Prince Charles. Lastly, the 1990s was the period of the rise of hip-hop music. As one of the most favored brands by hip-hop musicians, Tommy Hilfiger grew with the music genre (Hilfiger 1997, p. 37).
Fashion companies remain relevant as long as they innovate and come up with new designs for their customers. People get easily bored when they simply get the variants of the same thing. For starting, Tommy Hilfiger was innovative and came out with brands that people coveted. However, nearing the end of the 1990s, the company slowed down its rate of innovation, instead focused on distribution, and opening more stores for the existing brands. Other brands came up and overtook the company in terms of both innovation and distribution.
The turn of the century has witnessed many new fashion brands coming up to offer customers better clothes at cheaper prices. To survive such a landscape, Tommy Hilfiger needs to seek ways of covering all the loopholes available to its design, supply chain, and pricing models. In design, it should focus on a few brands that are still profitable in its line of offers. This aspect would allow the company to eliminate wasting time and resources on unprofitable ventures. For the supply chain, the company can seek other ways of taking the clothes to the customers such as using companies specialized in supply chain management. The prices should be reduced a bit to match that of competitors but not to be too low that they cheapen the brand (Assouline 2012, p. 12). Furthermore, increasing of influence sphere can also affect the sales, increase the overall company’s performance, and brand recognizability in other countries. Creation of the developed network in the world is quite effective strategy due to many reasons. Mainly most of them are connected with new places of sales, such development can be associated with peculiar threats associated with low effectiveness of company’s control. However, franchising offers can handle problems with control and increasing of influence, however, this direction of development can be quite risky (Edwards, 2011, p. 56). However, Tommy Hilfiger Company can afford such investments and risks. Franchising also brings new insights to the company’s development, as well as introducing of new products and development of client base through creation of new affiliates. All these things like supplying issues, pricing management and development of client base should be primary concern for company’s managers.(Faulkner, 2000, p. 120).
Hilfiger, T. (1997). All-American: A Style Book. Universe Publishers.
Assouline, (2012). Tommy Hilfiger. New York, Perseus Distribution Services.
Edwards, J., & Ogilvie, S. (2011). What lessons for economic development can we draw from the champagne fairs? Munich: Univ., Center for Economic Studies.
Goldman, R., & Gabriel, R. (2005). Innovation happens elsewhere open source as business strategy. Amsterdam: Morgan Kaufmann.
Faulkner, D. (2000). Cooperative strategy: Economic, business and organizational issues. Oxford: Oxford University Press. Read More
Cite this document
  • APA
  • MLA
(“Tommy Hilfiger The Struggles of an American Fashion Icon Case Study”, n.d.)
Retrieved from
(Tommy Hilfiger The Struggles of an American Fashion Icon Case Study)
“Tommy Hilfiger The Struggles of an American Fashion Icon Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tommy Hilfiger The Struggles of an American Fashion Icon

Barbie as devil:deconstructing an american cultural icon

...?Barbie as Devil: Deconstructing an American Cultural Icon Barbie is an icon of American culture, a touchstone with whom every woman relates. Whetherher feelings are positive or negative, practically every American girl owned a Barbie if she was born after 1950. Created in the 1950s, Barbie typified the stereotyped image of the ideal woman. Even in the 1950s, she was at least a decade behind what the “true American woman” was living. Part of the love/hate relationship American women have with Barbie is that she flawlessly pursues the American dream of happiness is material wealth, all the while...
3 Pages(750 words)Essay

African-American Struggles Exemplified in Literature

...African-American Struggles Exemplified in Literature The piece that most spoke to me on the topic of African-American struggles that we have read so far was Frederick Douglass' “My Escape from Slavery”. Douglass is a well-known writer from the African-American and slave communities; he was a living testament to the fact that there is no difference in intellect or mental capacity between the races. He wrote a number of autobiographies about his life as a slave, as well as being the editor of abolitionist newspapers and giving speeches. The tone of the essay “My Escape from Slavery” is extremely matter-of-fact, which only acts to further draw the...
2 Pages(250 words)Essay

Tommy Zeigler

...? Tommy Zeigler The case of Tommy Zeigler is an intricate one; he was convicted of perpetrating four murders: Perry and Virginia Edwards (his in-laws), his wife Eunice and a client named Charlie Mays) in a shoot-out that occurred at his furniture and appliance store. The prosecutors in the case maintained that the suspect allured his wife (Eunice) to his store determined to murder her, and that the rest of his victims were merely circumstantial given that they got in the way. After that, he shot himself in the stomach to make it appear as if they were robbery victims. Ziegler, on the other hand, disputes these accounts. In fact, in his 35 years on Florida’s death row, Tommy still alleges...
7 Pages(1750 words)Research Paper

Surperman the American Icon

...?Superman: The American Icon INTRODUCTION It was in the year 1933, at Cleveland in Ohio, two high school were about to create a phenomenal change in the socio-cultural paradigm of America, quite unknown to their own selves even. Jerry Siegel was the writer and Joe Shuster, the artist together developed the character of Superman and sold it to the Detective Comics, Inc which was later known more popularly as DC Comics in the year 1938. Superman as a comical hero made its first appearance in the Action Comics #1 during the year 1938 in the month of June. Subsequently, the character received a huge applaud across the United States and was presented in number of radio serials, television programs and...
7 Pages(1750 words)Research Paper

Tommy hilfiger casestudy

...with stylish, American TV shows and icons such as Gossip Girl and Sarah Jessica Parker. The models that the company uses for advertising must be sophisticated and globally recognized such as Giselle, David Beckham, Emma Watson and Kate Moss. A sudden price increase would negatively hurt the market presence of the brand. Therefore, the company must ensure that it gradually and gingerly increases price, all the while following it with a topnotch branding strategy that makes customers understand and anticipate the price increase. Tommy Hilfiger does not intend to be a mass market product: in order to succeed in the long run “a fashion brand must aim high...
6 Pages(1500 words)Coursework

An American Feminist Icon: Gloria Steinem

...Feminism is all about giving each other the power to make decisions, says the feminist and journalist, Gloria Steinem in an interview with Schnall (1995). An American feminist icon and journalist, Steinem has been women’s rights advocate (Wikipedia) Born on March 25, 1934 at Toleodo, Ohio, Steinem a political activist, an editor and an advocate of the women’s liberation during the late twentieth century, spent her earlier years traveling with her parents. Her Jewish-American father was a traveling antiques dealer but the family split in 1944 when he went to California to find work. It was only at the age of twelve that she started attending school on a regular basis. She had the added...
8 Pages(2000 words)Essay

Superman - an American cultural icon

...Superman: An American Cultural Icon The concept of a superman has been around for a long time. In ancient Greece, the concept of the hero was defined in terms of men like Perseus or Hercules, men who were part god and were willing to sacrifice everything in order to bring about a more perfect state for his fellow human beings. These men ended up becoming icons to their communities, giving them a reason to hope when times were difficult and a model after which they could pattern their own behaviors and judge others. When someone in this country talks about Superman, they think of the guy in the blue tights and red cape who flew around rescuing anyone in need of help and constantly...
5 Pages(1250 words)Essay

Icon Analysis

...The three contemporary icons I have chosen are Robert Pattinson Twilight Movie), Michael Jackson and the Transformers. These three have been very poplar for the last two to three years since they have millions of fans worldwide proving that these icons have transcended race, nationality and even age. The Transformers are considered icons since they achieved the cult status of “heroes”. They are perceived as savers of the planet despite the fact that they can choose to abandon humanity’s cause. In a way, these robots shows us the moral conscience that present leaders must possess. They represent the much needed leadership traits that American leaders must possess. In times of recession, people need characters that would serve... as an...
1 Pages(250 words)Assignment

Icon effects

...Essay Proposal. August Icons in Four British Cities. Sub How they are used and the impact they have on each Aims To identify four major cities in the UK which make use of icons. 2. To explore what icons are present, what meanings they have, and how they are used. 3. To determine what impact the icons have on each city. Method: Library research on icons and British cities. Fieldwork to take pictures of iconic locations and objects. Fieldwork to visit the four chosen cities and gather examples of icons. Case study of four cities and their icons. Brief Essay Outline: Introduction: Icons...
2 Pages(500 words)Essay


...of icons’ popularity and fading out. a. Introduction to Louis Vuitton icon Louis Vuitton Mallettier shortened as LV a range of French leather products and luxury items. It is one of the largest luxury items manufacturing company formed in 1896. The products are claimed to be of genuine manufacturing items and target connoisseur class of fashion designing. The icon used by Louis Vuitton was designed in order to prevent counterfeit products. Ironically, Louis Vuitton is one of the biggest counterfeited fashion products. The symbols that are used by Louis Vuitton such as quatrefoils and flowers along with LV monogram rose were based on popularity of these...
6 Pages(1500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Tommy Hilfiger The Struggles of an American Fashion Icon for FREE!

Contact Us