Hotel operation management - Essay Example

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The hotel has experienced has reported growth in its major areas such as bar, restaurant and conference facilitates. The conference facility has become very lucrative as the demand for corporate…
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Download file to see previous pages The analysis of this report focuses on analyzing the strengths, weaknesses, opportunities and threats which the seaside hotel faces in the industry.
The financial analysis of the three years reveals that the hotel has increased its performance from the first year to the second year. However, from the second years to the third year, there was a reasonable decline in the overall revenue of the hotel. During the third year, the hotel offered discounts to the customer which was not reflected on the sales of the hotel. Further, the third year witnessed stiff competition as the facilities and services of the rival hotels and resorts were ranked higher than that of seaside hotel. This led to a decline in the revenue.
The strengths of the company lie in the ability to compete favorably in the industry while encroaching into new markets. As such, Sea side endeavors to undertake several strategies in year 4 which will see the development of the conference facilities which are more updated due to increased demand. The hotel also wished to expand their operations by application of successful and sufficient advertising mechanisms for their different sectors such as conference facilities, bar and restaurant.
The purpose of this report is to provide an analysis of Seaside hotel using the financial data of three consecutive years to analyze it performance and trends. The hotel is a 3 star hotel, for this reason it is characterized by a restaurant, bar, small health club, conference facilities and business services. There is also ample car parking and grounds that many a times have brought revenues from the weddings. Over the last three years the hotel has really performed quiet well. The hotel has been able to survive in a competition intensive market and managed to develop more and more into a major hotel in the region.
This section will analyze the performance of the hotel for the last three years. It will be guided by the financial analysis of ...Download file to see next pagesRead More
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