Hotel service operation management - Essay Example

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Here the ‘business’ is a three star hotel which is now facing various problems. In order to overcome these problems we need to make good decisions to…
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Download file to see previous pages SWOT analysis of the Web based training and development in this hotel helps us to carve a niche in the market. The marketing plan based on the hotel has to be designed and implemented to achieve the goals of business. It also provides knowledge regarding the strengths and the weaknesses of the business. By recognizing and analyzing the marketing strategic plan, the hotel can overcome its difficulties smoothly. The management and operation team of the Hotel solved the problem of worker turnover by increasing the expense of training and salary. For future strategic action plan, report recommended that room for conferences must be constructed at first rather than in the last year. The financial analysis of the Seaside Hotel includes the Total hotel revenue and total hotel net income, Rooms department revenue and rooms net income, Food & beverage department’s revenue and food & beverage net income, Occupancy, average daily rate (ADR), and REVPAR, Refurbishment spending and extra facilities built analysis, Short term and long term stability ratios, Staff turnover and EMS spend and activities. This plan could attract more businessmen and raise hotel competitiveness. The report also provides information regarding the effectiveness of Web based training and development method in the Hotel business. Appendixes of the report include Current Balance Sheet, Statement of Income for 3 years and Monthly indicator report for the three years. Report also includes aims, objectives, strategy, and formulation of program feedback and control of the study. Report shows the proper implementation of promotional mix could raise the market share and develop business growth in the face of strong competition. HOTS report also shows client satisfaction and loyalty through employee training and development program, by way of increasing profitability and development of the hotel, which was formed by satisfied, faithful, and productive workers. Finally the report shows that the proper ...Download file to see next pagesRead More
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