Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Huella Online Travel - Case Study Example

Comments (1) Cite this document
A prepared research proposal "Huella Online Travel" is primarily purposed to solve some of the problems Huella faces in gaining the Hong Kong market. In the research, the author is going to integrate numerous questions to respondents concerning their perception, lifestyle, characteristics…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
Huella Online Travel
Read TextPreview

Extract of sample "Huella Online Travel"

Huella Online Travel al Affiliation Marketing problem faced by Huella Huella online Travel ltd faces problems of failure to capture the market share in Hong Kong despite thriving in other markets. Some of the biggest challenges facing Huella are brand awareness because few people know about the brand and it is clear that most people within the city prefer traditional brick-n-mortar agents to online sites. Even after going into the Hong Kong market, which they saw as potential because the bigger population was tech savvy, most of the population in Hong Kong was not aware of the brand. Moreover, online payment security issue was a huge challenge because did not understand the security measures that the online site provided. The population did not trust Huella when it turned to online security especially the security measures put in place to ensure safety of their finances. People in Hong Kong shun e-business because they believe is very risky prompting them to maintain status quo by continuing with the traditional marketplace.
2. What additional market or consumer information is needed to solve the marketing problem?
The consumers should be assured of the online security payment details to remove the notion of security concerns related to the mode of payment. Because the biggest problem is the insecurity issues related to the mode of payment, the company should make sure that they enhance their target client’s trust.
3. Market Research
Huella Online Travel Ltd faces challenges of winning the market share in Hong Kong regardless of its good performance in other places. As a market research firm, we are adrafting a proposal where we are going to highlight the major challenges the Huella faces in capturing the Hong Kong Market. The company identified Hong Kong as a potential market for their services because the city has higher population who are tech savvy and are of young generation. We, at Market sense, are going to suggest some ways that the Huella may use to overcome its problems. After thinking of many survey techniques, we employed the best technique that enables us to understand the problem and provide the best solution.
Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia such as Greater China had its market share hovering under 5% since launching its site in Hong Kong. The general performance in Hong Kong has been poorer than any other market. Despite introducing their services to the techno-savvy nature of the Hong Kong population, their services especially the online flight purchases recorded low transaction. We have prepared a research proposal to solve some of the problems Huella faces in gaining the Hong Kong market.
Research design we are going to use is a descriptive research where we are going to use the mail-panel survey technique. The instrument we are going to use in the research is questionnaire where we are going to integrate numerous questions to respondents concerning their perception, responsiveness, lifestyle, characteristics, culture, comportment, and their intentions. Read More
Cite this document
  • APA
  • MLA
(“Huella Online Travel Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Huella Online Travel Case Study Example | Topics and Well Written Essays - 500 Words)
“Huella Online Travel Case Study Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
jkohler added comment 1 year ago
Student rated this paper as
This paper saved me today. I liked the style. It was very useful for my tourism course.


Travel journals vs. travel blogs

Travel journal can be made from composition books through redesigning and the change of the cover presentation. However, the major issues in the design are the information in the journal and not the design (Beverly and Thomson 67). To develop the travel journal, the writer must be a traveler with a passion to travel around the world. The success of the whole journal depends on the experience of the writer during the journal. The journal is used to record the significant events and issues that occur during the travel. As stated earlier journals are not the daily recording of the actions of the traveler, but focusses on the significant events or the crucial issue that the writer want to put across to the audience. The success of the...
13 Pages(3250 words)Essay

Benefits of Train Travel versus Car Travel

... Section/# Benefits of Train Travel versus Car Travel: A Comparison and Contrast Although there are many points to be considered in traveling (to include price, distance, time allotted to the process etc), this brief comparison and contrast piece will seek to analyze the benefits of travel by train as opposed to that of travel by car based upon key factors of overall enjoyment, comfort, and experience. Due to the fact that it is impossible to travel by train over vast distances and/or across oceans, this brief comparison/contrast piece will seek to analyze the benefits and drawbacks of travel based upon domestic situations in which both choices are readily available to the traveler. Firstly, when one is presented with a choice of whether...
3 Pages(750 words)Essay

Role of Social Media in Online Travel Information Search

...?Role of social media in online travel information search Introduction The internet has created a world which is very much interconnected. The lines of communication know no bounds in the current age of electronic and digital technology. What used to take months to relay to other people now only takes a few clicks on one’s computer mouse to transmit. One of the most important technological advancements which have recently made a major impact on the field of communication is the social media. The social media which include Facebook, Twitter, Instagram, and other similar websites have become powerful and influential tools of communication. These social media networks have allowed for the voice of the general public to impact significantly...
13 Pages(3250 words)Essay

Survey online travel agencies

...Online Travel Agencies Introduction Online Travel Agencies are those agencies who provide travel related information, products and service online. The exists virtually on the website where a customer can view the travels rates, travel locations, travel timings etc. and book a air flight, train seat or a streamliner (other ships too) seats. Types of Online Travel Agencies Online there are three types of travel websites for the customers. One is an 'open site' which operates like a normal travel agent but only online. They negotiate directly with the concerned airlines, hotels and car rental services. These websites have their own databases and travel agency systems to select and choose the best airfare and hotel deals. The second type...
3 Pages(750 words)Essay

Travel & Tourism

.... Over eighty per cent of the adult population in this country has now visited the World Wide Web. These figures put the internet usage in the UK and penetration percentages equivalent to key market like the US, where web users now represent over 80 per cent of the adult population, and ahead of Germany and France in Europe. Data Statistics can be viewed at the website Growth of online travel booking users A recent survey of more than 450 travellers in the United Kingdom by consulting firm Accenture, revealed that business travellers are becoming increasingly dependent on the Internet with some 53 per cent of the respondents booking their trips online, 90 per cent of them using the Internet...
15 Pages(3750 words)Essay

Online Travel Industry Perspectives

...Last minute dot com Industry Analysis The internet has given way to efficiency and ease in many different aspects of work and lifestyle. Travel and leisure are not exempt to this as we notice the rise of much online travel companies. Comfortable and cost-effective, online travel companies have risen with the dawn of the internet in the early 1990's. An internet research done by the firm Jupiter Research shows that online travel sales accounted for 25% of all bookings in 1996 and will increase to a higher mark of 33% in year 2009 (Tracy). The market for online travel goes as far as Europe, Asia and the entire America. The possibility of spreading the reach of the business overseas is made possible by the practically zero marginal cost...
4 Pages(1000 words)Case Study

Online Travel Industry

... Your Roll/Section Your Department's Your s Online Travel Comes of Age Introduction: Today the OnlineTravel Industry is on the verge of becoming one of the most powerful and dynamic parts of the booming global economy. Rapid growth, technological advancement and increasing affluence are changing the way people buy travel and opening up a dynamic marketplace to the rest of the world. The internet is redefining travel distribution, with customers buying their travel through an ever-increasing number of sources and channels. Leisure Travel Online marketplace is already gearing itself to be a extreme competitive big market. Already a plethora of online travel portals have mushroomed promising to offer a whole lot of services. In the US...
4 Pages(1000 words)Essay

Online Market for Wedding Registries in Travel and Honeymoon Bookings

The objective of this study is to delve into the increasingly growing industry of online registries which is actually becoming much popular these days. Wedding or bridal registries are normally services offered online in order to help couples who are engaged to effectively manage the process of receiving gifts from those who would aspire to give them (Brooks 2). In the process, the couple will normally link up with a merchant and selects a particular list of gifts they would be willing to receive. The wedding guests are able to see this list and will therefore buy the gifts listed for presentation. In this way, the gift registry is updated accordingly so that other buyers are able to see and track the process of buying gifts. Inde...
1 Pages(250 words)Essay

Compare the travel journal to an online travel blog

...Compare the travel journal to an online travel blog Introduction Online communication has become a popular practice in countries where online technologies are highly developed. In practice, Internet has helped people to share information that is often difficult to be acquired. Reference can be made, as an example, to blogs and other types of social media. On the other hand, it cannot be claimed that communication, as a vital social activity, is related only to Internet. A travel journal is an example of such type. Current paper explains the characteristics of travel journals in comparison to those of online travel blogs. At a first level, their differences seem to be many. However, if they are carefully reviewed, travel journals and online...
13 Pages(3250 words)Essay

Huella Online Travel Case

...Huella Online Travel Case Curse A study intended to discover the causative factors behind Huella’s low market share in Hong Kongmust approach the problem from the premise that although there are many techno savvy people in the city state, the brand is not picking up as fast as it should. The following marketing issues have been observed in the recent years; there was little brand awareness and majority of those interviewed had never heard of the company. In addition, even those few who did had a rather vague impression and only very few could claim to be familiar with the brand. It was also found that the firm was viewed as risky and not very reliable especially because of perceived security and stability concerns regarding the online...
4 Pages(1000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Huella Online Travel for FREE!

Contact Us