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Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years - Essay Example

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Name Professor Tourism Submission date Executive summary Different national tourism organisations undertake the fundamental function of popularising tourism destinations within their countries. These organisations undertake intensive strategies aimed at ensuring sustainability of various tourism activities within the country…
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Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years
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Download file to see previous pages These organisations play a fundamental role in development of tourism products within different markets. This article presents an analysis of the national tourism agency for Scotland; VisitScotland. The article identifies the numerous approaches the organisation has pursued in development of tourism within the country, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a government funded public body that plays a significant role in coordinating various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ...
These activities have provided significant impacts in the development of tourism activities within the country; consequently contributing to economic improvement through sustainable tourism activities (Yeoman, para 1). Methodology The research gathered in this report was taken from various literatures available online. Journal articles and books have also been utilised in gaining an objective perspective of the organisation. Background of Visit Scotland Visit Scotland is an executive public body in Scotland, which coordinates tourism activities in Scotland and acts as the national tourism agency. The organisation operates from head offices located in Edinburgh, Scotland as well as other locations across the country (VisitScotland, para 1). The organisation was established in 1969 as the Scottish Tourism Board, and has continued to undertake tourism related activities since inception. The organisation is charged with the responsibility of attracting visitors to the country; an operation it undertakes through advertising, promotional campaigns and many other approaches. The organisation works closely with VisitBritain, a similar organisation with similar tasks across the entire Britain. The organisation coordinates tourism-marketing activities within the country, and seeks to ensure sustainability of the tourism sector within the country (Yeoman, Galt, and Mcmahon-Beattie, 14). Findings The organisation has been fundamental in the sustainability of tourism activities within the country for many years. The presence of the organisations remains essential in the tourism activities undertaken through the country. The organisation has over ...Download file to see next pages Read More
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