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Heritage Management : Case study Glamis Castle - Essay Example

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This paper analyzes the concept of heritage management in relation the case study of the Glamis Castle. The castle should enhance the future conservation, promotion and public enjoyment of the Glamis Castle to continue receiving increasing numbers of visitors and to improve customer satisfaction. …
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Heritage Management : Case study Glamis Castle
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"Heritage Management : Case study Glamis Castle"

Download file to see previous pages The intention of this study is tourism as a key industry that has significant effects on the global economy. For many individuals it is about having fun while for governments it is necessary for job creation and foreign exchange. Countries with a stable international image draw increasing numbers of tourists as individuals are concerned with the ambience of the location as expressed by Baum. Political regimes are indirectly reinforced by tourism, therefore, tourism aids in international support of government policies according to Baum. Tourism is well established in the UK owing to its rich heritage. British governments use tourism as an instrument of social and political leverage. Over the years, leisure and recreational policies have been employed to alleviate the problem of large scale unemployment. Kriyaki states that there needs to be cooperation amongst the stakeholders to improve the tourism sector. The need for applied ethics in the tourism industry has grown immensely in the recent times due to increasing consumer awareness and empowerment as stated by Fennel. Businesses in the tourism industry have responded to the heightened awareness in ethics by developing codes of ethics. Tourism is viewed as a profit- making service industry and as a tool to foster ecological awareness. This explains why it has keen interest in ethical business policies and educational practices. Consequently, the application and implementation of the codes of ethics has a positive impact on the tourism industry. ...
The codes of ethics in the tourism industry go beyond the scope of business to ensure the stakeholders, local people and the tourists follow the guidelines. There has been a propagation of these codes from stakeholders in the recent past. Fennel (2006) states that there are five major objectives of ethics in the tourism industry, these are: to act as a link of dialogue between the government and tourism bodies, to create awareness of sound environmental management policies, to enhance cooperating among the stakeholders, to create awareness among the tourist of the need for appropriate behaviour and to enlighten the population on environmental protection. The important areas of ethics in heritage management are explained below. Creation of trust in workers Workers in the tourism industry should engender a high level of trust as they are regarded to be knowledgeable and professional (Fennel 2006). With the aim of securing this trust, it is imperative that they operate in accordance to the code of ethics developed in the industry. By following the set rules and regulations the travel agents are in a position to internalize uphold them. Tours and travel companies should ensure that their workers adhere to the code of ethics to ensure quality service to their customers. Those who violate the code of ethics are viewed to have breached the travel agent’s contract and are regarded as being unethical (Marthavasquez 2011). From this it is clear that ethics in heritage management are important as they boost trust in workers in the tourism industry. Public image Ethics are important in the tourism industry as they give companies a positive public. Public image results from the way a company acts in respect to its environment. A company with a ...Download file to see next pagesRead More
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