Corporate social responsibility and customer satisfaction in the hospitality industry - Dissertation Example

Comments (0) Cite this document
Summary
An investigation of corporate social responsibility in the hospitality industry Contents Background to the Study and Overall Research Aim 3 Research Aim 4 Research Objectives 4 Initial Review of Relevant Literature 4 Research Methods: Justification and Description 6 Information to be collected 8 Method of information collection 8 Analysis Techniques 9 Timeline of Dissertation 9 References 12 Background to the Study and Overall Research Aim The travel and tourism sector relies to a great extent on the cultural and environmental reserves, making responsible trade approaches necessary to attain a sustainable hospitality industry…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Corporate social responsibility and customer satisfaction in the hospitality industry
Read TextPreview

Extract of sample "Corporate social responsibility and customer satisfaction in the hospitality industry"

Download file to see previous pages Business operations matching with the sustainability standards has turn out to be a significant issue for organizations and their stakeholders on a global level and is today the part of conventional business framework. Well-known as CSR, the concept requires a principled and dependable position in business operations to take account of the community’s well-being. Idea for a novel trade framework combining the ethics and business, lucidity, the surrounding, stakeholders and society are now widespread, needing dialog between society, government regulators and businesses. The significance of CSR within the travel and tourism sector has grown, especially, in the prevailing years along with the ecological issues of climate change, depletion of natural resources, degradation, fair trade, and human rights issues (Sheldon and Sun-Young, 2011).From the present study the tourism sector can gain relevant insight about the latest trends of the hospitality industry and thus they can formulate their upcoming strategies keeping in mind the needs and wants of the consumers. On the other hand the consumers who wish to avail such services can get to know about the corporate social responsibility of this sector and can also get access to other relevant information. Moreover this study would prove to be helpful for the stakeholders related to the industry who will get an idea about the future prospect of the industry and accordingly they would plan their investments into the sector. Research Aim The main aim of the current study is to explore the significance of Corporate Social Responsibility within the industry. Research Objectives The various objectives of the study are listed below- 1. To explore the impact of CSR on hospitality organizations and customer satisfaction 2. To analyse how hotel uses the CSR as a marketing tool 3. To investigate the barriers to CSR in hotels 4. To suggest recommendations for hotels regarding their CSR practices Initial Review of Relevant Literature Definition of CSR The term Corporate Social Responsibility represents a management notion whereby the firms combine the environmental and social aspects within their business activities and dealings with their shareholders and investors. It implies a scenario by the means of which the firm gains a balance between the environmental, social and economic necessity whilst at the same time meets the expectations of the stakeholders and shareholders (United Nations Industrial Development Organization, n.d.). The concept has received growing attention during the earlier decades, both amongst the academic fiction and practioners. The initial focus of the firms was on the “social” duties and responsibilities for instance community based programs, paying fair salary to the employees. However a recent inclusion to this concept is the responsibility towards the environment for instance the elimination of the carbon-dioxide emissions from the surrounding. The concept of “environmental CSR” has become an essential area of CSR and acts as an extremely important element in the corporate world (FLAMMER, 2013). According to the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate social responsibility and customer satisfaction in the Dissertation”, n.d.)
Retrieved from https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer
(Corporate Social Responsibility and Customer Satisfaction in the Dissertation)
https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer.
“Corporate Social Responsibility and Customer Satisfaction in the Dissertation”, n.d. https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate social responsibility and customer satisfaction in the hospitality industry

Corporate Social Responsibility

...of corporate social responsibility has developed into a major strategy for the business organisations to endure the aggressively emanating competitive market environment. The present market scenario can be characterised by increasing competition and unpredictable consumer behaviour, so implementing the concept of CSR has been noticed to be quite effective for the organisations to survive in the fierce market environment (Scribd, 2012). It can be stated that CSR facilitates the organisations to build up a good reputation as a responsible business house in the market. It has been noticed that the business organisations that support CSR are perceived by the...
9 Pages(2250 words)Essay

Corporate Social Responsibility in the Tobacco Industry

...Running head: Corporate Social Responsibility in the Tobacco Industry By using corporate social responsibility (CSR) the tobacco industry is seeking to change their unethical public image. Evaluate this strategy using three ethical principles of the Global Business Standards Codex. Insert Name Insert Grade Course Insert Tutor’s Name 19 May 2012 The tobacco industry has consistently increased its corporate social responsibility presence in the society as a public relations exercise. This is with the intention of negating the ills of...
4 Pages(1000 words)Essay

Corporate Social Responsibility Practices

...?Corporate Social Responsibility Practices Introduction The main objective of an organisation is maximisation of shareholder’s wealth and profit. However, the focus of the management of the company is towards fulfilment of customer expectations and creation of shareholders value. The adverse effects of business activities on the environment and community have led to the development of corporate social responsibility (CSR). CSR has become a means of sustainability for most of the organisations. This has led to the development of the entire organisation. The main objective of the study would be to evaluate the concepts of CSR and its impact on the society and community. The concept of CSR assists the management in revenue generation... of the...
9 Pages(2250 words)Essay

Corporate Ethics & Corporate Social Responsibility

...it. This paper is a study of corporate social responsibility in the context of increasing privatization of schools in the country. It also takes a look at whether education can be equated with other industries in the same context. During the course of the study it will also touch issues like the role of education and who are the ultimate beneficiaries of the education system. To arrive at a conclusion, the paper will take the following structure. After the introduction a review of what CSR is will be given, followed by privatization in general and with particular reference to education, both in the context of the UK. A deeper analysis of CSR with reference to education...
14 Pages(3500 words)Essay

Corporate social responsibility

...18-05-2007 Corporate Social Responsibility Essentially all socially desired (legal) economic activities pursued for the purpose of earning profit could be defined as business. Thus economic activities directed to wards creation of utility for the satisfaction of wants may be termed as business. Eventually creation of utility leads to creation of surplus and this is the crux of all business activities. Various functions are performed by business enterprise and the obvious motive of business activities is profit making. But this should not lead us to think that profit is the primary objective of business. The primary object of business is to supply quality...
6 Pages(1500 words)Essay

Corporate Social Responsibility

...The practice of CSR or Corporate Social Responsibility as a paradigm for firms and businesses to follow has evolved from its early days as a slogan that was considered trendy by some firms following it to the present day realities of the 21st century where it is no longer just fashionable but a business requirement to be socially responsible. This evolution has been necessitated both due to the myriad problems that we as a race face which has changed the environment under which firms operate as well as a realization among business leaders that profits as the sole reason or raison d’être for existence can no longer hold good. Hence, the great economist and...
12 Pages(3000 words)Essay

Corporate Social Responsibility (CSR)

...Corporate Social Responsibility (CSR) Contents Introduction 3 2 Part A 3 2 Corporate Social Responsibility 3 2.2 Importance of corporate social reasonability 4 3 Part B 5 3.1 Corporate Social Responsibility of Qantas Airlines 5 3.2 Analysis of the Corporate Social Responsibility of Qantas Airlines 6 4 Conclusion 6 5 Reference 6 1 Introduction The corporate sector witnessed a lot of corporate scandals and other financial crisis like the bankruptcy of Enron, Lehman Brothers...
4 Pages(1000 words)Essay

Corporate Social Responsibility

...Corporate social responsibility Though the primary goal of many Corporations is to maximize the shareholder wealth, numerous factors have shifted the attention of many companies to social corporate responsibility. Corporate social responsibility (CSR) or corporate accountability include the corporate activities that integrate the business strategy to the environmental concerns, values and decision making in improving the welfare the society. Studies have shown that potential benefits of CSR include the ability to recruit and retain...
1 Pages(250 words)Research Paper

Corporate Social Responsibility Plan

...Corporate Social Responsibility Plan 0 Executive Summary Nationwide Insurance is identified as a major stakeholder in the insurance and for that matter financial industry. Much of the company’s success can be attributable to leadership successes in terms of the kind of strategic plans that have been introduced and implemented over the years. In most cases, these strategic plans have been operated from four major themes, three of which are directly found in the 3 spheres namely economic, political and civil society. The forth is environmental. It has however been established that not much focus has been given to the need to incorporate these plans directly into...
11 Pages(2750 words)Assignment

Customer Satisfaction through Employment Empowerment in Hospitality Industry

... Customer Satisfaction through Employment Empowerment in Hospitality Industry Introduction The main reason of employees’ empowerment in the hospitality industry is the improvement of the quality of customer service being offered. Specifically, the main intention of employees’ empowerment is that it would lead to customer delight by the employees who would do their very best towards successful service delivery to the customers. Research of the various initiatives and models reveal a number of meanings and motives arising from employee empowerment. These initiatives have specific varied...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Corporate social responsibility and customer satisfaction in the hospitality industry for FREE!

Contact Us