StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Corporate social responsibility and customer satisfaction in the hospitality industry - Dissertation Example

Comments (0) Cite this document
Summary
An investigation of corporate social responsibility in the hospitality industry Contents Background to the Study and Overall Research Aim 3 Research Aim 4 Research Objectives 4 Initial Review of Relevant Literature 4 Research Methods: Justification and Description 6 Information to be collected 8 Method of information collection 8 Analysis Techniques 9 Timeline of Dissertation 9 References 12 Background to the Study and Overall Research Aim The travel and tourism sector relies to a great extent on the cultural and environmental reserves, making responsible trade approaches necessary to attain a sustainable hospitality industry…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Corporate social responsibility and customer satisfaction in the hospitality industry
Read Text Preview

Extract of sample "Corporate social responsibility and customer satisfaction in the hospitality industry"

Download file to see previous pages Business operations matching with the sustainability standards has turn out to be a significant issue for organizations and their stakeholders on a global level and is today the part of conventional business framework. Well-known as CSR, the concept requires a principled and dependable position in business operations to take account of the community’s well-being. Idea for a novel trade framework combining the ethics and business, lucidity, the surrounding, stakeholders and society are now widespread, needing dialog between society, government regulators and businesses. The significance of CSR within the travel and tourism sector has grown, especially, in the prevailing years along with the ecological issues of climate change, depletion of natural resources, degradation, fair trade, and human rights issues (Sheldon and Sun-Young, 2011).From the present study the tourism sector can gain relevant insight about the latest trends of the hospitality industry and thus they can formulate their upcoming strategies keeping in mind the needs and wants of the consumers. On the other hand the consumers who wish to avail such services can get to know about the corporate social responsibility of this sector and can also get access to other relevant information. Moreover this study would prove to be helpful for the stakeholders related to the industry who will get an idea about the future prospect of the industry and accordingly they would plan their investments into the sector. Research Aim The main aim of the current study is to explore the significance of Corporate Social Responsibility within the industry. Research Objectives The various objectives of the study are listed below- 1. To explore the impact of CSR on hospitality organizations and customer satisfaction 2. To analyse how hotel uses the CSR as a marketing tool 3. To investigate the barriers to CSR in hotels 4. To suggest recommendations for hotels regarding their CSR practices Initial Review of Relevant Literature Definition of CSR The term Corporate Social Responsibility represents a management notion whereby the firms combine the environmental and social aspects within their business activities and dealings with their shareholders and investors. It implies a scenario by the means of which the firm gains a balance between the environmental, social and economic necessity whilst at the same time meets the expectations of the stakeholders and shareholders (United Nations Industrial Development Organization, n.d.). The concept has received growing attention during the earlier decades, both amongst the academic fiction and practioners. The initial focus of the firms was on the “social” duties and responsibilities for instance community based programs, paying fair salary to the employees. However a recent inclusion to this concept is the responsibility towards the environment for instance the elimination of the carbon-dioxide emissions from the surrounding. The concept of “environmental CSR” has become an essential area of CSR and acts as an extremely important element in the corporate world (FLAMMER, 2013). According to the ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate social responsibility and customer satisfaction in the Dissertation”, n.d.)
Retrieved from https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer
(Corporate Social Responsibility and Customer Satisfaction in the Dissertation)
https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer.
“Corporate Social Responsibility and Customer Satisfaction in the Dissertation”, n.d. https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Corporate social responsibility and customer satisfaction in the hospitality industry

Corporate Social Responsibility

... of corporate social responsibility has developed into a major strategy for the business organisations to endure the aggressively emanating competitive market environment. The present market scenario can be characterised by increasing competition and unpredictable consumer behaviour, so implementing the concept of CSR has been noticed to be quite effective for the organisations to survive in the fierce market environment (Scribd, 2012). It can be stated that CSR facilitates the organisations to build up a good reputation as a responsible business house in the market. It has been noticed that the business organisations that support CSR are perceived by the customers to be better than other organisations. A good CSR strategy makes it quite...
9 Pages (2250 words) Essay

Corporate Social Responsibility in the Tobacco Industry

...Running head: Corporate Social Responsibility in the Tobacco Industry By using corporate social responsibility (CSR) the tobacco industry is seeking to change their unethical public image. Evaluate this strategy using three ethical principles of the Global Business Standards Codex. Insert Name Insert Grade Course Insert Tutor’s Name 19 May 2012 The tobacco industry has consistently increased its corporate social responsibility presence in the society as a public relations exercise. This is with the intention of negating the ills of its operations on the society. Nevertheless, regardless of its efforts, smoking continues to cause death (Friedman, 2009), deforestation, child labor and environmental degradation at a level that should...
4 Pages (1000 words) Essay

Corporate Social Responsibility

..., race, belief, nationality, origin, religion, beliefs, marital status etc. should also be a part of the policies for Burnley Football Club. Conclusion Football interest and concerns a lot of people, companies and politics round the globe so everyone is careful while communicating about it. At the moment the football clubs are not in a good state so the issues related to corporate social responsibility should be of top most priority for their survival. Moreover, the growth in the professional footballers and the commercialization over the last two decades has led to an increase in the risk linked to the football industry. So at such a time there is a big need to integrate CSR in the long term planning of the clubs so that by the adoption...
8 Pages (2000 words) Term Paper

Corporate Social Responsibility Practices

...?Corporate Social Responsibility Practices Introduction The main objective of an organisation is maximisation of shareholder’s wealth and profit. However, the focus of the management of the company is towards fulfilment of customer expectations and creation of shareholders value. The adverse effects of business activities on the environment and community have led to the development of corporate social responsibility (CSR). CSR has become a means of sustainability for most of the organisations. This has led to the development of the entire organisation. The main objective of the study would be to evaluate the concepts of CSR and its impact on the society and community. The concept of CSR assists the management in revenue generation...
9 Pages (2250 words) Essay

Corporate Social Responsibility

The concept of corporate social responsibility is underpinned by the specific idea or principle that the organizations around the globe cannot act as the isolated economic units operating in the detachment from the broader society. Traditional and old views about survival, profitability, and competitiveness have been swept away through the concept of CSR (Fukukawa, 2011, p.121). In the past, the governments of the developed and developing countries strongly relied on the regulation and legislation to deliver environmental and social objectives in the competitive business sector. Recoiling government resources, integrated with the regulation’s distrust has guided to the exploration of non-regulatory and voluntary initiatives....
5 Pages (1250 words) Term Paper

Corporate Social Responsibility

.... The core of the business of the ENOC group is its customers who are the members of the society. In order to maintain a sustainable business operation in the long run it is, therefore, essential for the business of ENOC to take active steps in protecting the interests of the society and work for their welfare. This would help Emirates National Oil Company to develop its goodwill in the market. Thus corporate social responsibilities performed by the company works to promote the brand equity of the group in UAE. A high value of brand equity built with the help of corporate social responsibility over the years would make the customers believe that the company is there to stay as a corporate citizen for a longer period of time. This would lead...
4 Pages (1000 words) Essay

Corporate social responsibility

...? Accounting theory Accounting theory Corporate social responsibility (CSR) reports do not provide shareholders and stakeholders with useful information on corporate social and environmental but are rather a public relations vehicle. Introduction The major stakeholders of a company to be given information by the Corporate Social Responsibility include employees, customers, the government, suppliers, public interest groups, banks, and customers. The research using accounting theories in this context will focus on the primary stakeholders without whom the company cannot survive. Studies on secondary stakeholders or non-economic shareholders, that is the ones who affect or influence, affected, or influenced, yet are not involved...
4 Pages (1000 words) Essay

Corporate Ethics & Corporate Social Responsibility

2000). According to the definition, companies should commit themselves to behave in an ethical way and should also ensure that they contribute towards economic development and also ensure that its workers, the local community and the society at large. Even though no direct reference to profitability is made, it can be understood from the words 'contribute to economic development' is indicative of the fact. This definition is nearly a decade old and the scope of CSR has taken a much bigger dimension with the passage of time. According to the publication, CSR, from peoples perceptions across the globe should have, to name a few, a concern for future generation, concern for the environment, transparency, a global outlook and partners...
14 Pages (3500 words) Essay

Corporate social responsibility

... module and word count INDEX page Index 2 Critical Analysis 3 I. Historical developments, interpretation and disclosure 3 Theoretical debate and understanding 5 A. Opposition to corporate social responsibility 5 B. CSR as an evolving phenomenon 6 C. CSR and financial performance 7 D. CSR and performance excellence 8 E. CSR and globalisation 10 F. CSR and disclosure 11 G. CSR and the priority of shareholders 12 H. Model Formulation 13 II. Challenges and issues in social and environmental accountability reporting 15 III. Evidence of corporate governance and ethics embeddedment 17 IV CSR “in action” 19 Conclusions 21 References...
18 Pages (4500 words) Essay

A Short History of Japanese Film Industry

The response generated from other regions is good enough yet questionable. What do these Asian productions have that attracted the international scene? What does the Korean wave really mean? Furthermore, were their productions in the recent years created in the nature that the other regions would appreciate, diverting from the contemporary film style they used to execute locally so that it would sell in the global market?

The transition from traditional to contemporary entertainment in Japan came a few years before the advent of the 20th century with the production of the first Japanese films, Bake Jizo1 and Shinin No Sosei2, both said produced in 1898. The next year, a short production entitled Geisha no Teodora was cr...
9 Pages (2250 words) Case Study

The Social and Cultural Contexts of Deviance

Generally, deviance is a behavior that is seen as harmful, disruptive, or criminal. However, it may come as the result of being statistically unique. This brings into question whether there can be positive deviance. For example, if a student got straight A+ grades, the Underachievers Club may view them like a deviant. As a group, they may place sanctions on them above and beyond what they would the average student. This illustrates the concept that deviance must be seen through the lens of the social or cultural context that it takes place in (Keel, 2008).
Social norms are the types of behavior that are established and maintained by society and are considered to be acceptable. Because deviance is the transgression of a norm a...
9 Pages (2250 words) Literature review

Decision Making in Health and Social Care

... (Jensen and Meckling, 1976). In the health and social care industry this becomes more complex because insurance companies come into the picture as a third party. If, as the above explanation to the principals versus agents theory shows, agents behave in a manner that reduces transparency and increases risk to the principals or shareholders what would be the alternative in caring for those who are uninsured or lack adequate funds for health care? In a health care organization this is apparently the relationship between the hospital staff including paid managers and the shareholders. Decisions taken by managers to increase efficiency and profitability would negate the desires of customers but would benefit shareholders. Apparently...
8 Pages (2000 words) Case Study

The Effects of Financial Crisis on Supplier Selection Criteria of the Oil and Gas Industry Equipment Market

It is a difficult task to find those vendors who not only have the adequate quality and quantity of the needed raw materials but who also have an attitude of efficiency and display commitment to customer service (Sonmat, 2006). Further, organizations also strive to locate and select vendors who can be depended upon for long term relationship.

The number of factors or attributes desired from the vendor is vast, and different organizations and different industries place different importance on the attributes (Sonmat, 2006). Some of the vendor attributes may gain importance owing to the nature of the industry, for example, in the case of consumer perishables suppliers, like fresh vegetables or fruits, the buying firm would...
20 Pages (5000 words) Literature review

John Rawls vs Robert Nozick: Social Justice

It is logical to look at political philosophy within the framework of history and ethics emerging from it. As could be observed, the question of justice, and how we perceive its nature has remained the prime concern throughout history. This will include, among other things, the existence of specific obligations towards each other and towards the state, the existence of natural rights, claims of property/liberty and equality.

In face of this, the Anglo-American political philosophy has seen famous philosophers like John Rowels, Robert Nozick and recently Amritya Sen to focus on issues and arguments concerning the above...(political Philosophy, 2005 pp1)

As political philosophy is about politics mainly, it s...

6 Pages (1500 words) Coursework

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

... jobs are expected to be created and tourism is expected to present 20 % of the national GDP. The hosting capacity for tourism is expected to increase to 230,000 beds from 97,000 beds in the year 2001. 6 Developing the tourism sector in Morocco presents a challenge because the country lags behind its peers on many social indicators (Alkhatib, 2008, Pp. 2 - 3). Thus, educating the masses to support the 2010 Vision to support tourism and to take on the new jobs is a challenge and it is important to try to better understand the expectations of hospitality and tourism industry managers, increase capacity for training and education for jobs in tourism and understand if the structure of the education system in Morocco can support the needs...
15 Pages (3750 words) Research Proposal

Contrast of Two Explanations of Social Disorder in Contemporary UK Society

As the process of urbanization takes off and more people start residing in major cities, the fissures start to appear within the apparent harmonious co-existence. There are several reasons why disorderly conduct on part of individuals and groups takes place. Sociologists have proposed numerous theories explaining this phenomenon.

Erving Goffman was an astute observer of society, who immersed himself in the social environment which he was studying. He carefully observed and recorded the ways in which people’s behavior and interpersonal interactions are carried out in everyday life. He notes that “people perform their social roles and, as they do so, they produce social order through their actions and the regu...
6 Pages (1500 words) Article

Principle of Mutual Responsibility of Disclosure

... Mansfield. Lord Mansfield though rejected Carter’s claim for not having disclosed the material facts, he cited an example of the insurer insuring the ship knowing full well that it had already arrived. He observed that good faith prohibited either party from hiding the fact so as to tempt the other into a bargain. The principle of mutual responsibility of disclosure was challenged by the underwriters in Banque financiere de la Cite SA v Westgate Insurance Company Ltd2. Although a non- marine case, it may be relevant for the purpose of utmost good faith principle. A group of banks advanced monies to four companies represented by one Mr Ballestro on the basis credit insurance policies. The gemstones deposited as security for the loan turned...
6 Pages (1500 words) Case Study

Management Theory and Practice in the Early Childhood Education Industry

... important because these individuals are faced with the difficult task of shaping young minds while also dealing with the problems associated with the actual physical care of very young children. The quality of professionals in this sector is vital, because it impacts upon the growth and development of the children that they care for. The degree of involvement in a job contributes to the feelings of self satisfaction that are generated at any workplace, which transmit positively to the customers or the people that the employees of the organization are working with. Job involvement is the degree to which the total job situation is perceived to be the major source of satisfaction and interest in an individual’s life [Lodahl and Kejner, 1965...
6 Pages (1500 words) Coursework

The Key Macro Factors that Have Influenced the UK Grocery Retailing Industry since the Early 1960s

Johnson et al highlight that external macro-economic factors intrinsically impact strategy management and without accounting for macroeconomic factors in strategy development and management, a business will fail (Johnson et al, 2008, p.3). If we consider this contextually with regard to the UK grocery market; the move demise of the local high street store to the dominance of supermarkets in the past 20 years has radically transformed the grocery market ( Henry, 2008, p.77). For example, the DEFRA Economic Note on UK Grocery Retailing (2006) indicates that in addition to continued growth in the UK Grocery Retail sector; approximately “3/4 sales are made in supermarkets and superstores… with traditional small retailers...
13 Pages (3250 words) Assignment

Customer Satisfaction through Employment Empowerment in Hospitality Industry

... Customer Satisfaction through Employment Empowerment in Hospitality Industry Introduction The main reason of employees’ empowerment in the hospitality industry is the improvement of the quality of customer service being offered. Specifically, the main intention of employees’ empowerment is that it would lead to customer delight by the employees who would do their very best towards successful service delivery to the customers. Research of the various initiatives and models reveal a number of meanings and motives arising from employee empowerment. These initiatives have specific varied effects upon the empowered. The managerial motive behind the selection of a specific model and the impact it would have on the empowered is discussed...
8 Pages (2000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Corporate social responsibility and customer satisfaction in the hospitality industry for FREE!

Contact Us