An investigation of corporate social responsibility in the hospitality industry Contents Background to the Study and Overall Research Aim 3 Research Aim 4 Research Objectives 4 Initial Review of Relevant Literature 4 Research Methods: Justification and Description 6 Information to be collected 8 Method of information collection 8 Analysis Techniques 9 Timeline of Dissertation 9 References 12 Background to the Study and Overall Research Aim The travel and tourism sector relies to a great extent on the cultural and environmental reserves, making responsible trade approaches necessary to attain a sustainable hospitality industry…
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Business operations matching with the sustainability standards has turn out to be a significant issue for organizations and their stakeholders on a global level and is today the part of conventional business framework. Well-known as CSR, the concept requires a principled and dependable position in business operations to take account of the community’s well-being. Idea for a novel trade framework combining the ethics and business, lucidity, the surrounding, stakeholders and society are now widespread, needing dialog between society, government regulators and businesses. The significance of CSR within the travel and tourism sector has grown, especially, in the prevailing years along with the ecological issues of climate change, depletion of natural resources, degradation, fair trade, and human rights issues (Sheldon and Sun-Young, 2011).From the present study the tourism sector can gain relevant insight about the latest trends of the hospitality industry and thus they can formulate their upcoming strategies keeping in mind the needs and wants of the consumers. On the other hand the consumers who wish to avail such services can get to know about the corporate social responsibility of this sector and can also get access to other relevant information. Moreover this study would prove to be helpful for the stakeholders related to the industry who will get an idea about the future prospect of the industry and accordingly they would plan their investments into the sector. Research Aim The main aim of the current study is to explore the significance of Corporate Social Responsibility within the industry. Research Objectives The various objectives of the study are listed below- 1. To explore the impact of CSR on hospitality organizations and customer satisfaction 2. To analyse how hotel uses the CSR as a marketing tool 3. To investigate the barriers to CSR in hotels 4. To suggest recommendations for hotels regarding their CSR practices Initial Review of Relevant Literature Definition of CSR The term Corporate Social Responsibility represents a management notion whereby the firms combine the environmental and social aspects within their business activities and dealings with their shareholders and investors. It implies a scenario by the means of which the firm gains a balance between the environmental, social and economic necessity whilst at the same time meets the expectations of the stakeholders and shareholders (United Nations Industrial Development Organization, n.d.). The concept has received growing attention during the earlier decades, both amongst the academic fiction and practioners. The initial focus of the firms was on the “social” duties and responsibilities for instance community based programs, paying fair salary to the employees. However a recent inclusion to this concept is the responsibility towards the environment for instance the elimination of the carbon-dioxide emissions from the surrounding. The concept of “environmental CSR” has become an essential area of CSR and acts as an extremely important element in the corporate world (FLAMMER, 2013). According to the
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(“Corporate social responsibility and customer satisfaction in the Dissertation”, n.d.)
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(Corporate Social Responsibility and Customer Satisfaction in the Dissertation)
“Corporate Social Responsibility and Customer Satisfaction in the Dissertation”, n.d. https://studentshare.org/tourism/1489114-corporate-social-responsibility-and-customer.
This research will attempt to discuss the concept of Corporate Social Responsibility (CSR). Its different definitions and variety in these definitions have been elaborated. The different CSR purposes have also been included with an aim of understanding the difference between the corporate and non-corporate objectives of the companies.
However with reference to Corporate Social Responsibility COSCO’s mission is to achieve growth and development by joining, amalgamating or aligning business processes with environmental, social, human rights and ethical matters. Moreover core strategies and plans are crafted with special consideration given to the social responsibility philosophy, and by collaborating with stakeholders.
Data shall also be presented using graphs, charts, figures and tables as and when necessary. Due to the number of variables that are supposed to be presented, the quantitative presentation of each variable shall be followed right on with the discussions on it so that there will not have to be two separate sections in this chapter.
1-3). It is also about contextual sensitiveness on performance management and environmental concern, including health. It has so much to do about how the company declare their intentions and enforce concrete actions effectively and transparently to attain immeasurable impact (Burja & Mihalache, 2010, pp.
Although all firms face some market risk, it is possible to mitigate other risks including social and reputation risks by emphasising implementation of CSR initiatives. In the present day and age, global corporations are the subject of scrutiny for their policies and practices across the world.
yees as stakeholders Empirical studies Corporate social responsibility: the case of Volvo and BMW Summary 10 Chapter Three: Methodology Introduction Research approach Research design The methods and materials of data collection Procedure Sampling Ethical considerations Data analysis Summary 38 Chapter Four: Results 44 Chapter Five: Discussion and analysis Summary of the results Discussion and analysis 60 Chapter Six: Conclusions and recommendations Conclusions Recommendations 64 References 67 Abstract The era of globalization has ushered in a new generation of intense competition.
INTRODUCTION In the recent years research relating to customer satisfaction in the service industries has increased dramatically (Peterson and Wilson, 1992). This has been accredited due to an increase in the growth of service industries (Danaher and Haddrell, 1995).
The conclusion from this study states that by virtues of the industry violating the Global Business Standards Codex principles, the industry should not be given any recognition in the corporate social responsibility category which would deny them any additional investments and recognition from organizations that value sincere CSR polices in the business world.
The financial services area comprises of the economic services provided by the financial institutions in the society for managing the funds of the public for their investments considering the short term and long term gains.