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Heritage Tourism UK - Essay Example

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The author of this essay "Heritage Tourism UK" touches upon the phenomenon of special interest tourism. It is stated that special interest tourism is the provision of customized leisure and recreational experiences following certain expressed interests of either individual or group. …
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Heritage Tourism UK
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Download file to see previous pages The heritage tourism’s main product issues include knowledge management and transfer, The danger of over-supply, Geographical concentration, Product standardization, competition, Dead, Changes in education, Forgotten and ignored themes, Soft heritage and hard heritage, The medium in relation to the message, Quality and customer satisfaction, Commercialization or conservation, Changing nature of the market, competition. The need for partnerships, popular culture and heritage, and Making the past relevant to the present and future (Sethi, P. 1999:213).
The small tourism enterprises highly depend on knowledge manipulation (Nagle, G. 2002:128). A good number of willing clients will not visit the various heritage tourism sites unless they have information of its existence. The product role of marketing in tourism is to make the potential clients aware of the services that the company is offering. The product for tourism may include a bus tour, a hotel stay, a cruise and many others. The management, therefore, has a huge responsibility of making sure that the information gets to their clients. They attain this by creating awareness campaigns to lure the potential clients. They create awareness either through mass media or internet.
However, the as the small-scale tourism enterprises venture into creating awareness, there is an alarm on oversupply which might lead to congestion of the sites (Timothy, 2011:214). The UK is rich in heritage, and the wide variety of its heritage attractions proves it. As time goes on, the mode in which heritage is presented to the visitors is becoming ever more predictable. A tourist could for example, walk into a museum and correctly predict what to expect. This has highly affected the small tourism enterprises as it reduces the number of potential clients.
Quality and customer satisfaction are important in management in all industries. The quality of the services that the enterprises render to their clients plays a very big role in improving the industry (Graham, ...Download file to see next pagesRead More
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