StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Tourism Marketing - Essay Example

Comments (0) Cite this document
Summary
Tourism Marketing in Turkey Insert Name Insert Grade Course Insert Submission Date Tourism Marketing in Turkey Introduction Travellers today, either local or international, are increasingly becoming more sensitive in terms of the choice destinations they are likely to visit…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Tourism Marketing
Read Text Preview

Extract of sample "Tourism Marketing"

Download file to see previous pages This pressure on the industry has been further compounded on by the operational environment on the supply side that has to keep pace with influencing factors such as the rapid globalization and technological advancements (Kozak and Baloglu 2011). This paper seeks to identify the various components of marketing in the tourism industry marketing with special emphasis on strategy formulation and implementation. As a reference, the choice destination that has been identified is the Turkish tourism sector. First, it is important to review the chosen destination. Overview of Turkey as a Tourist Destination Turkey has an estimated population of over 73 million people; the country is known to be one of the most populous states with a higher number of Muslims that is a member of the European Union. It has also been cited as one of the nations that is a cradle for human civilization. On the tourism segment, the country is a world-beater for destination marketing. This can be illustrated by the impressive performance of its resorts and destinations in comparison with other European destinations (Andreu et al 2005). Moreover, statistics indicate that the country has 16 international standard airports, over a million combined bed capacity, 9000 licensed tourists’ guides, 568 travel agencies and 258 beaches (Goturkey 2012). Evaluating the market niche based on tourists’ attraction sites, Turkey offers some of the best tourist destinations in the world. From the minaret filled skyline of the famous Istanbul to the Roman ruins found along south west Coasts, the country boasts of a variety of fascinating and memorable attractions that compares with the world’s top destinations (Turopia 2010). Also of importance are the attractive beaches of the Antalye and the seaside resorts found along the mountains of the eastern side of the Black sea. The major tourist destinations commonly liked by most tourists locally and internationally include Aspendos Theatre, which was built around 155 AD during the reign of the Roman emperor Marcus Aurelius with a capacity to host between 15000 to 20000 people. Next there is the famous Patara beach, a historical scenic beauty as it is considered the cradle of the endangered Loggerhead turtle (Turopia 2010). It is also said to be the birthplace of the 4th century Byzantine bishop St. Nicholas who became the legend Santa Claus. It has massive stretches of sand, which overlaps to about 9 miles, by coverage. It is also supported by ancient Lycian and Roman ruins and swooping dunes with no visible building a part from a small cafe. The mentioned attraction sites are just but a few among the numerous destinations scattered in different regions across the Turkish nation. This calls for a sound marketing research, analysis and evaluation so that an appropriate strategy is arrived at. This will be discussed in the following section. Marketing and the Different Sectors The tourism industry has unrivalled contribution to many economies as compared to other industries (Tsiotsou and Goldsmith 2012). However, for this potential to be tapped at higher levels in Turkey and elsewhere in the world, it is important that there is an appropriate marketing plan and strategy that has been put in place. The tourism industry is divided in different sectors that require different marketing approaches. The Turkish tourism has been broadly divided into four main categories that include natural attractions, ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tourism Marketing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Tourism Marketing Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/tourism/1466577-tourism-marketing
(Tourism Marketing Essay Example | Topics and Well Written Essays - 1250 Words)
Tourism Marketing Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/tourism/1466577-tourism-marketing.
“Tourism Marketing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/tourism/1466577-tourism-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tourism Marketing

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages (4750 words) Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages (2000 words) Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages (2250 words) Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages (2500 words) Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages (2750 words) Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages (3250 words) Assignment

Marketing Strategies of Apple i-Phone

‘Apple Inc’ is an American multinational corporation designing and manufacturing consumer electronics including computers, notebooks mobile phones, and software products. The company’s best-known hardware products include the iPhone, iPod and very recently launched 3G Apple iPhone.

iPhone became one of the most discussed new technology products, surpassing the wider coverage of other very well-known mobile phones that have been playing the best roles in the market. When Apple CEO Steve Jobs stood on the stage at the Macworld Expo in San Francisco and announced “We’re going to make some history together; Today Apple is going to reinvent the phone” (Jobs 2007), it could really influence...
8 Pages (2000 words) Case Study

The French New Wave

...The marvelous five directors that made the French New Wave were Francois Truffaut, Claude Chabrol, Eric Romer, Jacques Rivette and Jean- Luc Godard. Directors like Alain Resnais, Agnes Varda, Louis Malle and Chris Marker are also considered as belonging to the movement. But the above mentioned five formed a group of film critics who turned into film making later. The total energetic ambience for the new film movement was set by two great institutions in the history of French cinema ----Cahiers du cinema and The Cinematheque Francaise .Cahiers du Cinema is a militant journal for new film movement founded by the film theorist and critic Andre Bazin in 1950. He edited the journal until his death at the age of forty in 1958.All... marvelous ...
8 Pages (2000 words) Essay

Current Trends in the Marketing Communications Environment

Traditional marketing communication functions such as advertising and public relations have also extended over the internet, as companies utilize the web to reach target audiences. One example of this is Toyotas marketing campaign of its Scion brand in 2006 in Whyville.net, a website is set up to for kids age 8-15 in order to encourage greater interaction and induce brand loyalty (Cousineau & Scurry 2006). According to Cousineau & Scurry, with websites such as these where consumers can try the brands, in the kid's case—test driving the Scion—consumers interests are aroused which make them seek out [a] brand and interact with it on an ongoing basis rather than actively avoid it (2006, 37).

An e-mail h...
13 Pages (3250 words) Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages (2500 words) Report

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Tourism Marketing for FREE!

Contact Us