Targeting consumers based on age has long been a default approach for marketers in tourism and hospitality but is it time to ditch demographic profiling, or is it more important then ever in the digital era? Targeting consumers based on age has long been a default approach for marketers in tourism and hospitality business…
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There are also social impacts of tourism. These factors include condition of the local and regional economy, level of development of the tourism destination and the level of attachment of the local community (Fredline et al., 2006, p.2). In these contexts business organisations involved in the tourism and hospitality business try to put greater emphasis on social and cultural factors in affecting tourism. Demographic profiling and changes in demographic structure of the country under consideration is an important aspect in this regard where different age groups are targeted for the development of the tourism business (Fredline et al., 2006, p.vi, 27). This paper is aimed at providing the critical analysis of is it time to ditch demographic profiling, or is it more important than ever in the digital era? Demographic profiling and tourism and hospitality: Large number of tourist places is present in the world. These tourist places are providing different types of products and services to the visitors to attract them. These divergences give tourists large variety in their choice of tourist places in the world. ...
Therefore, in the markets for tourism and hospitality motivation of tourists is very important for the purpose of identifying the markets and also for the development of the business perspectives. There are various studies conducted on these concepts which are emphasised as “Push” and “Pull” factors. The “Push” factors are responsible for taking potential tourists away from their home. On the contrary, “Pull” factors are responsible for attracting these tourists to the tourist destinations. In this context, various other factors, such as beaches and accommodation, historical as well as cultural resources of different tourist places also play significant roles in the development of the tourism and hospitality business. These factors again affect the motivation of the tourists to travel in different places in the world. Various factors have been identifies by researchers in the context of increasing the motivation of the tourists to visit different places all across the globe. These factors have greatly been used or applied by the business organisations which are involved in the tourism business. Among the “Push” factors there are various internal factors which include desire for rest or relaxation, desire for making adventurous trips, escapes and health etc. These factors are said to affect the motivation of the people to conduct tours to different tourist places (Jonsson and Devonish, 2008, pp.399-400). Socio-demographic factors affect the attitude of the residents of a place towards tourism marketing (Kwon, 2008, pp.70-71). For example, changes in the demographic profile of the backpackers are affecting the demand for these in New Zealand (Richards and Wilson, 2004). In different tourist palace of Brazil also these
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