STREET ART IN LONDON Name: Instructor: Task: Date: Street art is a collective word defining all forms of visual arts that are created in public locations (Hammond, C. 2012, 121). It mainly consists of the unsanctioned artwork that is executed outside the context of venues of traditional art…
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Art forms that became popularized in the 21st century include yarn bombing, lock on sculpture and video projection. Artists under the gallery of street artworks use their creativity to paint on street walls with the aim of communicating messages to the public directly, without being restricted by the perceived confines created by the formal art world. Sometimes, street art presents content that is socially relevant and infused with aesthetic value that attracts attention from society members. A photo showing street art in London Street art has become part of the London culture, making the street artists to run street art tours that provide fascinating insights into art and the culture of the city (Biron, R. 2009, 132). The local council of the city of London takes a schizophrenic view to street art since they are aware that it can be used in promoting tourism which would, in turn, lead to development of the edgy side of the city. Street art in London can be transformed into a touristic product to attract tourist interested in cultural tourism (Arreola, D. 2009, 95). The most remarkable area in London, in regard to street artwork, is the eastern part of the city. Near Liverpool Street, there are lots of trendy bars, vintage shops and clearly visible street art. The pieces are not simply paintings, but signs of political and cultural statements that are part of the youth culture in London (Weiser, B. 2012, 91). Street art is not allowed in many cities across the world, but in London it is accepted by the government. This shows that the inhabitants of the city have embraced art and self-expression. London city views street art as an added value to the aesthetic nature of the city. The street artwork can become one of the important elements in London if it is transformed into a tourist attraction product because by becoming one, it will generate foreign exchange to the city. The modern London culture has fully integrated street art. This will continue as long as the government keeps supporting the culture and the hipsters accept it to appear on their streets. Since the artworks show environmental and political messages and are used to express the voice of the modern culture of London, they can be developed into a cultural touristic product. Street art tourism forms a prerequisite for satisfying the changing demands of cultural tourists and ensuring a long-term profitability of the tourism industry in London. As a touristic product, street art is capable of meeting the demands of its marketplace because it is produced cost-efficiently, and it is based on the wise use of cultural and natural resources found in the city of London. A photo of street art communicating the culture of London A clear and explicit concept of street art as a potential touristic product provides precision in discussions related to the tourism nature and the planning, management, development and delivery of the product. Improved understanding of the structure and functioning of street art will assist entrepreneurs, developers and planners in creating more successful products in London for the market place. In the long run, the product will help researchers in measuring, analyzing and modeling the impact brought about by street art tourism in the tourism industry of London. However, before presenting the concept, there is need of summarizing the existing literature on street art product development. This is done by reviewing the concepts of street art produc
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