The proposed topic of the research is ‘the changing paradigms in the travel and tourism industry: New trends and Special interest tourism’. In the contemporary times, travel and tourism has emerged as a standalone industry with wide scope. …
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are highly associated with the formation of strategies among the travel and tourism companies regarding the changing demography on travel and tourism industry? 3. What are the assessments of companies regarding the potential impacts of changing demography associated with their strategic formulations within the travel and tourism industry? 3. Literature review The following are preliminary results of survey of related literature. Competitive strategy Competitive strategy is everywhere especially in contemporary society where there is a need to implement strategic moves in order to respond to any significant changes. Like for example, in tourism and travel, organisations under this industry needs to substantially adapt to changes in the environment. According to Porter (1998), the formulation of competitive strategy is associated with understanding the current activity within the corresponding type of business, the actual event happening in the business environment, and the assessment of potential activities that every business should be implementing. In other words, competitive strategy is highly influenced by the actual business environment. Tourism has emerged as one of the fastest developing economic activity across the globe (Fayos-Sola, 1996; Koutsouris & Gaki, 1998). The fundamental objective of tourism has been recreation and relaxation to rejuvenate mind and body. In the changing times, while the basic concept has remained same, the modus operandi and mechanisms of providing customers with unique experience have changed. The changing demographic patterns of society are major elements of change that hugely influence consumer behaviour and have considerable impact on national economy and market imperatives. Awareness and knowledge about demographic trends...
Holloway (2002: 205) says that the ‘scope of providing new attractions to feed the insatiable appetite of the tourist is never ending’. With advancing technology and increased income, the age group of 18-35 years is endowed with more buying. Mathieson & Wall, (1989: 39) have defined tourism as ‘total number of persons who travel, or wish to travel, to use tourists’ facilities and services at places away from their places of work and residence’. Tourism was hitherto an occasional family vacation which was self managed. But today the technology has redefined communication and transformed tourism into an industry that customizes experiences of its customers. Thus, lifestyle of GenX is not constrained by money and along with new gizmos, prefers new tourist destination which can satisfy their sense of adventure.
Witt & Witt, (1995) propose that understanding consumer behaviour in tourism industry with regard to travel destination, special interest tours etc. have become major factors that must be identified and addressed. In the highly competitive environment, an in-depth analysis provides the industry with necessary information that can be exploited and customized to suit the changing preferences of the masses. The flexibility within the travel plans and the variety across the travel and recreation hugely facilitate in meeting the demands of the segmented market.
In the tourism industry, technology plays very important role.
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“Tourism Industry Dissertation Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/business/1398728-dissertation-proposal.
In most cases, the governments have favored the owners of the tourism resources by the private sectors or the foreigners. Consequently, a recognizable percentage of the tourism resources belong to the foreign investors. Therefore, the local communities benefit less from the tourism revenues due to the leakages of tourism profits.
Tourists, therefore, visit various destinations across the world. Switzerland is one of the most preferred tourist destinations in Europe. Tourism in Switzerland dates back to mid 19th century and has developed over time and become one of the most sophisticated industries in the country.
Rural tourism, generally viewed as country experiences, comprise of various kinds of leisure related activities and attractions associated with non-urban areas or villages, primarily dominated by agricultural communities. In this context, the article will explore rural tourism in UK by seeking answers to why rural tourism attracts people, what are the characteristics of potential rural tourists and whether rural tourism needs to advertise more.
Destination’s popularity is always determined by the sea, the sand, the forest and many other picturesque beauties of nature. Unfortunately, people’s desire to have a good rest on the beautiful land is often dangerous for the landscapes. A constant and overall building of hotels and other types of recreation buildings causes a negative impact on nature.
The 2007-2010 global financial recession was a culmination that emanated from inchoate financial policies that were being used to regulate banking, housing and monetary policies but ended up affecting the rest of the economy in the developed world. Eventually, the consequences of these policies would trickle down to the developing economies and the rest of the world.
methodology 16 4.3 Questionnaire design 16 4.4 Pre test 17 4.5 Sample size 18 4.6 Data collection 18 Chapter 5 Finding and Analysis 18 5.1 Demographic percentage analysis 19 5.2 Other Data analysis 19 5.2.1 Pie Chart analysis 19 5.2.2 Percentage analysis 21 5.3 Correlation analysis 21 5.4 Regression analysis 27 Chapter 6 Conclusion and recommendation 30 6.1 Conclusion 30 6.2 Recommendation 31 References 34 Appendix 37 Executive Summary The research paper was initiated to study with the motive of identifying and analyzing the various marketing strategies adopted by the Mandarin Orchard Singapore.
Seasonality is a highly essential factor as far as the tourism industry across the world is concerned. There are several tourist destinations across the world and in every country the issue of seasonality has become a matter of significant concern.
The direction of my teachers supported me a lot and it encourages me to accomplish research aims. My teachers direct me regarding researching techniques, which supported me a lot in carrying out this research. Thus, I would like to thanks and appreciate my teachers for direction.
The modern day tourism manager operates in a context, where principles of organizational communication can be the difference between optimal performance viz a viz competitors operating in the tourism industry, and the failure of a business to meet its business objectives. The tourism industry has been fundamentally affected by processes of change
The aim of the paper is to show all the developments of travel and tourism industry. The development of travel and tourism may be broadly attributed to the following factors: improvement in transportation, development of mass tourism/all-inclusive package holidays, decline of seaside resorts, socio-economic changes etc.
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