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Emirates - Essay Example

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This research paper gives a review on the Emirates core business and does an investigation into the strategies that are making Emirates into a global challenger. The strategies of Emirates core competencies are examined to access their impact of its continued growth and profitability…
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Download file to see previous pages From this research it is clear that presently, Emirates caters to a world-wide market. The primary aim of this study is to examine the current management [practices of Emirates Airlines. To address the aim, the researcher explores the nature of Emirates Airlines business practices and the continuous changes that in give the avion industry in UAE and worldwide.
In order to maintain a good performance in the global market and increase the opportunities for expanding its business activities in other country, Emirates Airlines has been successfully analyzing and overcoming its shortcoming or other weaknesses by executing effective strategies. Additionally, to accept the changes in the regional as well as international business environment, it creates an effective and/or flexible management structure which helps the company to maintain sustainable growth.
This paper examines the relentless growth of Emirates, and investigates the various strategies that underpin its core competencies, which are responsible for its 20 years of consecutive profitability. The paper establishes that the underlying formula for Emirates’ success is largely attributed to its hub and spoke operation, competitive cost structure and the strong leverage of its brand. Overall these factors are contributing towards the Emirates Airlines' phenomenal growth. ...Download file to see next pages Read More
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