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Emirates Airline - Essay Example

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In this paper “Emirates Airline” an analysis of Emirates Airline will be presented using organizational behavior theory. A brief commentary will be made on profitability of the company. A detailed SWOT analysis of the airline will also be included in the analysis…
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Emirates Airline
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Download file to see previous pages The main strength of the company is its well established brand name and financial robustness. The company is a part of the Emirates Group that is owned by the government of Dubai which is very oil rich, and therefore the company is never short of investment. This is also a reason why the airline has grown to great heights in such a short period of time. The company has also successfully developed a positive image in the industry and is well known for its luxurious services. The airline also enjoys cost advantages over other airlines (Horth & Alwyn, 2).
 The organizational behavior in Emirates Airline is aimed at improving the skill level of employees. The human resource management of the company is extremely popular as Emirates is known to use innovative recruitment system. The airline also offers training to employees of superior quality which is another important strength of the company. This reflects how the company invests in employees. This also throws light on the organization behavior of the company.
The organizational culture of the company is also very flexible. The airline has a flat organizational structure (Knorr & Eisenkopf, 2) and there are no strict rules and regulations. The organization is run as a family and decision making process is very informal (Sull, Ghoshal, & Monteiro, 37). This allows the airline to make decisions relatively quickly than western organizations. Also an open door policy is practiced in the company and a friendly environment is maintained in the organization. ...Download file to see next pagesRead More
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