Fundamental Characteristics of the Hospitality, Tourism, and Event Executive summary Hospitality, tourism, and event industries have witnessed a boom as a result of increased affluence and expansion of travel and business sectors. While hospitality deals with accommodation and food, tourism has a lot of things in its fold ranging from transportation, accommodation, leisure, and so on…
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In addition, the study shows that all the three fields are service-intensive where the host-guest role play is strictly followed. In all the sectors, the quality of both tangible and intangible products is vital in making the customers satisfied. Table of contents Introduction The hospitality industry The relationship between hospitality and tourism The need for alliances in hospitality and tourism The event sector and its relation with hospitality and tourism Importance of quality of service and guest-host relations in the three fields Conclusion Introduction The term ‘hospitality’ has become increasingly popular in all fields of service ranging from commercial, industrial and public service spheres. According to scholars (Andrews, 2007, p. 17) hospitality has four essential attributes. Firstly, there is a relationship between people who are always destined to play the roles of guests and hosts. Secondly, this relationship is either private or social, and thirdly, its success is based on the degree of pleasure it presents to the guest. Lastly, it includes three processes of arriving, receiving service, and departure. According to scholars, hospitality is concerned with providing accommodation and catering for guests, though it also includes the total wellbeing and satisfaction of travelers; however, tourism refers to temporary stay away from one’s usual place of residence for purposes like recreation (ibid). According to Ritchie (1999, p.2), hospitality industry is one of the fastest growing industries in the world. Though tourism is slightly different, it cannot be separated form hospitality as hospitality plays a pivotal role in the success of tourism too. Though event sector is a relatively recent addition, this too, presently, plays a significant role in promoting tourism and hospitality industries. In fact, these three sectors are interlinked as they share a lot of common features, and as they have the power to influence each other in a significant way. The hospitality industry According to the definition as provided by the Oxford English Dictionary, ‘hospitality’ means ‘to receive and entertain guests with liberality and goodwill’. In fact, the word ‘hospitality’ has its birth from the word ‘hospice’ that means a house of rest for travelers and pilgrims. Thus, as Jones (2002, p. 3) points out, evidently, hospitality not only takes into account hotels and restaurants, but also considers other kinds of institutions that offer shelter, food, or both to people. Thus, hospitality includes bars, clubs, resorts and casinos. So, one can undoubtedly say that the important sectors that cannot survive without hospitality are food service, lodging, travel and tourism, and event industry. According to Barrows and Powers (2009, p. 25), it is a relatively recent trend among hospitality industry organisations to group themselves to offer better services. The reason for this grouping and specialization is the increasing demands from the part of the customers. The fact is that the present-day customers are not like the customers of the baby-boom who only looked for leisure. Now, the clients look for everything from transportation facilities, accommodation, food, attractions, and other activities. In addition, there are various specialized groups of customers ranging from the so-called green customers, the adventurers, the family travelers and so on.
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