Name Institution Instructor Course Date International Tourism Marketing Abstract Tourism involves travelling for business, recreational, and leisure purposes. According to the World Tourism Organization, tourists are people who travel and subsequently stay in places that are outside their usual environment for a period not more than twelve consecutive months for purposes related to business, leisure, and recreation among others…
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This number represented a growth of 6.6 percent when compared to that of 2009. Receipts for international tourism grew by $919 billion in 2010, a number that corresponded to a rise in real terms of 4.7 percent (Corigliano and Baggio, 2004:301). Many countries around the world used to depend solely on other means of generating income. Introduction However, as time went by and economic analysts realized what tourism and its related businesses could do for a country’s growth, they initiated measures that aimed at encouraging intensive investment in tourism. In contrast to those other economic activities, tourism bases on competitive advantages and has the potent ability of creating additional income, growth, and job opportunities for many decades to come (Au, 2010:4). Estimates depict that international tourist arrivals will be more than 1.6 billion in 2020. International tourism suffered a setback due to the terrorist attacks that took place on September 11 that pushed the US economy and indeed many others into recession. The September 11 terrorism attacks led to erosion of consumer confidence in travel (Akehurst, 2009:52). This traumatic blow delivered directly to the US tourism and leisure travel as well as domestic travel had no comparison even to the Kosovo or the Gulf War. As a result, the US economy took longer than projected as opposed to Germany and Britain (Fayal and Garrard, 2005:47). Given the tremendous results of international tourism as well as the possible challenges affecting its growth, this paper will seek to analyze the significance of social media in international tourism marketing. As of today, the behavior of consumers in tourism is different due to the hyperactive competition, digitization of the world economy, and the effects of globalization. This trend is becoming a multidimensional concept whereby people view it as an outcome of a dynamic system based on relations between the processes involved in motivation, attitude, effective manifestation, information, and perception (Corigliano and Baggio, 2004:302). With this respect, to research certain dimensions those are congruent to consumer behavior in international tourism in order to determine the consumption and purchasing pattern of the respective customers is essential. This helps in tailoring and catering for the customers’ needs and wants, which in turn translates to return or repeat business (Akehurst, 2009:53). As this essay depends highly on international tourism market and the diversity ascribing to this market, this sector requires bidders to put much focus niche marketing. Simultaneously, market segmentation becomes a subject with an attractive strategy, viability, and high as well as potential rates of profitability in this framework. The role of marketing research in international tourism market segmentation With the main objective of every company being to satisfy their customers, companies with a strong orientation pay special attention to the behavior of consumers whereby they capitalize on the information that they obtain with the view of attracting new customers and retaining the existing ones (Corigliano and Baggio, 2004:303). In this context, it is agreeable that the complexity of international tourism marketing puts more emphasis on the importance for market segmentatio
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“International Tourism Marketing Essay Example | Topics and Well Written Essays - 4000 Words - 1”, n.d. https://studentshare.org/tourism/1398802-international-tourism-marketing.
Hence, planning is an essential element in supporting the long-term sustainability of developments in tourism. Boosterism as an approach to planning is linked with tourism policy statements, which is usually based on the assumption that; tourism is naturally good and it should be developed no matter the circumstance (Inskeep, 1991 pp 77).
entation and Control 19 References 21 Introduction The businesses have now become global these days and they are now rendering services in multiple countries; as s result there is intense competition among the companies and the customers are give a wide range of options to choose from (Kapferer, 2008).
3 a)Explain briefly rational for planning tourism development. 3 b)Discuss how stakeholders can benefit from planning of tourism development 3 c)Discuss advantages and disadvantages of public and private sector planning partnerships. 4 Understand the different approaches to tourism planning and development 6 a)Understand the features of tourism development planning at different levels.
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
Present travel market scenario: All over the world, in many countries, travel & tourism contributes a significant share to the growth of an economy. There are certain economies that are largely dependent on their tourism including U.A.E (Dubai), Saudi Arabia (Mecca), Singapore and most recently Malaysia and Indonesia have seen an increase in tourist levels.
Tourism Australia was ratified in the Australian Parliament on 18 June 2004 and officially commenced on 1 July 2004. The new organisation brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission; See Australia; the Bureau of Tourism Research and Tourism Forecasting Council.
Cultural tourism provides alternative sources of revenue for cities where traditional industries have declined, and whose economies, environment and communities have suffered as a result. The use of cultural events and 'flagship' initiatives is becoming a common means of transforming cities, attracting inward investment and enhancing image.
Residents of the city are known as Atlantans.
Located in the northern portion of the state, Atlanta enjoys a high mean elevation-1,050 feet (320m) above sea level-which distinguishes it from most other southern (and eastern) cities and contributes to a more temperate climate than is found in areas farther south.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
Reaching several tourists in the world demands an effective online marketing strategy. This analysis looks into the effectiveness of their online marketing strategies. In international tourism marketing, every organization must have strong online presence for effective
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