StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Selling adventure tourism: a distribution channels perspective by Christian Schott - Essay Example

Comments (0) Cite this document
Summary
The purpose of the review is to highlight the research findings of the author in the adventure tourism sector and to analyze the research approaches that have been adopted.This will be achieved by introducing the main aim of the paper in the first section, which will be followed by the purpose of the study…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Selling adventure tourism: a distribution channels perspective by Christian Schott
Read TextPreview

Extract of sample "Selling adventure tourism: a distribution channels perspective by Christian Schott"

Download file to see previous pages The purpose of the review is to highlight the research findings of the author in the adventure tourism sector and to analyze the research approaches that have been adopted.This will be achieved by introducing the main aim of the paper in the first section, which will be followed by the purpose of the study. Research methodologies and main findings of the paper shall be discussed in the later sections. The review will be concluded with a personal reflection of the paper and the implications of the research findings in the field of tourism, business and marketing. The field of tourism has evolved and a new domain has been acknowledged- adventure tourism. This study discusses the pace with which the respective field is gaining fame and the structure of its distribution channels. The field of adventure tourism is a new field in the academic domain, hence has not caught attention of many researchers as yet. This study was conducted to contribute in the respective field and facilitate a greater degree of knowledge about the developing field of tourism. The main purpose of the research is to analyze the different factors that play a role in the decision process of the consumer to choose a certain distribution channel. The differences and similarities between different sectors of tourism have also been analyzed in the paper. The study has been focused on the adventure tourism field of Queenstown in New Zealand. ...
The author has been successful in explaining the basic terms like soft adventure (low risk trips), hard adventure (high risk trips) and distribution (direct or indirect link between the consumer and the tourism services producer). Before leading to the discussion about the distribution channels in adventure tourism, the author presents the research finding that the distribution channels of culture and heritage in New Zealand are structured in larger operating units, whereas smaller organizations have adopted ad hoc strategies. This finding is useful to facilitate a comparison among different types of tourism distribution channels. Then, the author discusses the structure of the distribution channels in adventure tourism. The research points out that family and friends, brochures and internet are the main sources of information in the field of adventure tourism, like any other domain. The methodology that has been adopted for the research is of qualitative in nature. Comparative, integrated and multi-stage approach is adopted to compare various sectors of tourism. Detailed interviews were held with the concerned management executives of companies offering adventure tourism in Queenstown, from November to December 2003. 30 companies were contacted to obtain information during the research process. As stated earlier, the size of the business has an effect on the extent of being structured, therefore the number of employees was chosen as the variable to denote the size of the company. The findings concluded that the small companies adopt short distribution chains while medium and large companies make use of extensive distribution strategies and channels that are differentiated with respect to the different geographical status; ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Selling adventure tourism: a distribution channels perspective by Essay”, n.d.)
Retrieved de https://studentshare.org/tourism/1420357-selling-adventure-tourism-a-distribution-channels-perspective-by-christian-schott
(Selling Adventure Tourism: A Distribution Channels Perspective by Essay)
https://studentshare.org/tourism/1420357-selling-adventure-tourism-a-distribution-channels-perspective-by-christian-schott.
“Selling Adventure Tourism: A Distribution Channels Perspective by Essay”, n.d. https://studentshare.org/tourism/1420357-selling-adventure-tourism-a-distribution-channels-perspective-by-christian-schott.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Selling adventure tourism: a distribution channels perspective by Christian Schott

How the Evolvement of Heritage Tourism Contributes to the Preservation and Maintenance of Museums

This paper will discuss how the philosophy of heritage tourism has developed and how the evolvement of heritage tourism contributes to the preservation and maintenance of museums. It will further highlight the educational role that museums play in society.

Heritage is anything that is transmitted from the past and could include original cultural and natural material, the built environment, the archaeological resource, the intangible heritage and the natural heritage (Nurick, 2000). There is some significance attached to these which make it worth preserving for the self as well as for the future generations. The UK’s heritage is a major contributor to the tourism industry. Virtually all tourism in the UK is partial...
12 Pages(3000 words)Case Study

Comparative Perspective on Organized Crime Groups

The Medellin Cartel of Columbia and the Sicilian Mafia are the two groups chosen for comparative analysis. In what aspects do they differ? What are their similarities? Suchlike questions will be dealt with in the passages that follow.

Both the crime groups emerged in regions with a history of political volatility. The civil war of 1948-1958 had the harshest impact on the city and its surrounding areas. The civil war was essentially one of the struggles between poor Campesinos and the rich landowners. It is no coincidence that most of the populace of Medellin are poor and are émigrés from the countryside. The industrial city of Medellin served as the operating base for the Medellin Cartel, whose founders in...
6 Pages(1500 words)Assignment

Connection between Holocaust and Jewish-Christian Relations

A history of anti-Semitism and it is a prevalent belief in Christendom that the Jews, as the murderers of Christ, deserve all possible sufferings is the reason that Hitler's massacre of the Jews was met with silent acceptance from the vast majority of his subjects. The continued anti-Semitic feelings of the Church stem from Christian teachings based on interpretations of the New Testament that have also contributed to the Holocaust and the persecution of Jews in Europe over the centuries.
In 1814, Jews in the Papal States were locked into cramped ghettos at night, were forbidden to practice law or medicine, to hold public office or to hire Christian servants. Meanwhile, elsewhere in Europe, Jews were increasingly free to live...
11 Pages(2750 words)Assignment

Critical Themes and Perspective on Management Organisation and Strategy

At present, the mainstream management theory has failed to live up to the hype that was created in its name and the critical aspects can originate from such an undertaking within the management changeover processes. Thus mainstream management theory has pretty much put an end to the age-old thinking mindset yet failed to address the pertinent issues all said and done. (Cyert & March 1963)

Since mainstream management theory has come about due to the evolution of certain measures within the management regimes, it is a fact that the changing times have seen that the business world has evolved drastically and with that the different methodologies and the ways through which management regimes are carried out. One needs t...
6 Pages(1500 words)Coursework

Costs, Benefits and Risks of MerloniS Current Distribution System

Each supply-chain risk to forecasts, information systems, intellectual property, procurement, inventory, and capacity has its own drivers and effective mitigation strategies. To avoid lost sales, increased costs or both, managers need to tailor proven risk-reduction strategies to their organizations.” (Sodhi)

Distribution systems play an important role in the overall functioning of the supply chain management system of an organization. Any good distribution system requires that all the associated activities are coordinated in such a way that they facilitate the whole flow of organizational resources from one point to another. This is important because of the fact that a swift and smooth flow of organizational reso...
10 Pages(2500 words)Case Study

The Importance of Tourism to the World Economy

Since the eighties, perceived risk research has been of ongoing interest to tourism researchers, Dolnicar (2005) and Dickson, Chapman, and Hurrell (2000)  states. Contributions often include those which investigate positive risk as a factor in increasing tourists who are seeking a thrill. On the other hand, there are also those who view these risks as something negative, thus avoiding the destinations which are haunted by different risks such as diseases, terrorism and other forms of political instability (Dickson & Tugwell, 2000).

The current qualitative research inquired about the risks perceived by young people as regards both domestic and international traveling. A sample of 23 was interviewed for this purp...
15 Pages(3750 words)Research Paper

Project Management: Best Practices and Stakeholders Perspective

Employees of functional divisions are assigned or detailed to a specific project and then re-assigned back to the organization when the project is completed.
Project management is defined by the Project Management Institute (PMI) as the application of knowledge, skills, tools, and techniques to project activities to meet project requirements; and its methodology as the planning, monitoring, and control of all aspects of the project and motivation of all those involved in it to achieve the project objectives on time and to the specified cost, quality, and performance.” Being a temporary, one-time endeavor, it differs from the organization's operations and processes which are its current and permanent work to create a pro...
6 Pages(1500 words)Literature review

Christian Identity Movement

verted to this religion believe that finally they have found their true identity by discovering that they are the descendants of the tribes of “white” Israel that were lost (Quarles 2004, p.7).
When any group of people say that they are superior to others on the basis of the race they belong to and also inculcate the belief that they are the only chosen people of God and not the people from other ethnic background, then one can very well say that that group or the organization is practicing racial beliefs. People who follow the Christian Identity believe that the people from Caucasian ethnic background are true Israelites and hence they are the only people from the God’s family (Quarles 2004, p.9). The teach...
6 Pages(1500 words)Coursework

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages(2000 words)Case Study

The Romanticized Perspective of the Bonnie and Clyde Story

Bonnie and Clyde, pictured below personified the hard-edged image that Bonnie and Clyde earned for their 1930s crime spree. It is an assortment of posed photographs that set the stage for the mythology that rose up involving the life, times, and crimes of the famous and infamous Bonnie and Clyde. Clyde, a violent, gun-toting ex-con with a long criminal past, which frivolously killed without remorse along the way and Bonnie who was his loyal and active accomplice, who also, flippantly fired guns, committed
crimes, they detail that the two were just about America’s most memorable villains (Federal Bureau of Investigation). She perceived as being a hard, harsh, and criminally violent woman. These two had become one the &ld...
6 Pages(1500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Selling adventure tourism: a distribution channels perspective by Christian Schott for FREE!

Contact Us