Tourism in Turkey and the Grand Tarabya Hotel - Term Paper Example

? Tourism in Turkey and the Grand Tarabya Hotel Introduction Turkey comprises of a wealthy historical background that serves for tourist attractions, with the local and international tourists showing equal interests. The country’s history emanates from distinctive cultural backgrounds that possess the countries habitats. The hotel business thrives accordingly from all the geographical dimensions and throughout the country. As depicted from informative sources, the country exhibits peaceful integration between the native cultures and to the world (Urry, 2011). These aspects stimulate economies as the country’s businesses gain acceptance across the globe, which also stimulates expansion in the hotel business (Hall, 2006). This aspect stimulates the probable growth of the Grand Tarabya hotel across the country, while branching and enjoying economies of scale profitably. The research implements the overall impacts that the country, Turkey, and the Grand Tarabya Hotel enjoy from different practices towards international tourism sector. Tourism in turkey The country possesses a vast and beautiful Mediterranean coast that owns magnificent seaside beaches, with some of them having chronological factors (Bramwell, 2004). The country’s city of Istanbul bears a rich heritage of a distinct culture emanating from the music, dressing, to global business. The country owns a wide range of tourist attractions thus drawing many, for example, the country’s growing economy attracts international investors (Hall, 2006). There is a propellant reason that the country’s political stature maintains business-oriented views towards all the economic sectors, whilst maintaining a profound degree of stability and heritage to draw positive attention towards the country’s activities. Turkey’s Istanbul city is the home of the historical Ottoman Empire that ruled for 653years, from the 13th to the 20th centuries. The empire stretched through the European, Asian, and African continents alike with a monarchical and stringent leadership. Another historical feature in turkey is the Blue Mosque that dates from the 1609-1616, yet the architectural features stand out for their exotic beauty. The Dead Sea in Turkey, with elongated lagoons from the land serves for beaches and resorts from all dimensions. The country owns a vast number of resorts with more than a thousand in the city of Istanbul. The country boasts of the wide attraction, drawing almost all races from different continents across the world (Bramwell, 2004). The Grand Tarabya Hotel The hotel situated at the historical Tarabya town inherits a great perspective of the towns’ history, formerly referred by the Greek as Therapia with the notion that the offshore town had healing features. The notion created an avenue for the rich, wealthy, and the rulers to crave and establish their presence in the town accordingly. According to history, the grand Tarabya hotel was the home of ancient rulers of the Ottoman Empire. Therefore, the hotel inherits a foundation of rich culture and this aspect serves to draw visitors closer. The hotel, currently under renovation, draws attraction from local to the global tourism markets (Hall, 2006). The hotel further establishes a spectacle view to the sea, and the entire town, which serve for an attraction. Literature review The research project depicts relevance to the overall tourism effects to the country of turkey and the Grand Tarabya Hotel. In the research, tourism poses as an economic activity to Turkey and the importance relates directly to the hotel industry (Urry, 2011). The research implements findings on the following objectives: The push and pull factors to the international tourist, mainly these are the factors that draw tourists into the country. The research seeks to establish on the strategies that the country reinforces to the world thus drawing people’s attention towards the country. Mainly, the country may advertise on different contributing variables ranging from, economic to social factors that draw the tourists’ attention to the country (Urry, 2011). The pull factors are the positive factors that the tourists perceive as present in the country and thus creating positive anxiety towards the countries operations. The factors should establish on the various attractive variables that the country possesses and is font of the fact that the international tourist needs them (Bramwell, 2004). The research reviews and establishes on the Grand Tarabya Hotel’s undertakings in the economy of Turkey and the completeness of approach towards the tourist market analysis. Essentially, businesses cannot avoid the fact that some of the strategies pursue the set objectives perfectly, whilst others fail to ascertain any of the set objectives. Specifically, the Grand Tarabya Hotel poses strengths and weaknesses in the operations towards the tourist markets (Urry, 2011). The Turkish hotel business empire poses a wide range of competitive business entities and these offers for threats to Grand Tarabya’s business operations. Further, the hotel perceives changes in the hotel business environment thus; some of the changes, although posing as threats to the Grand Tarabya Hotel, are assimilated to the extent possible whereby they will reincarnate to opportunities through careful strategies. Discussion cases The research will derive the process that the country takes initiates to propel tourism growth in the economy. For example, whether the government gives incentives to improve the hotel industry throughout the country and most probably along the coast as these are the major destination points to the different types of tourists. The research will establish the relations between the hotel industry and the government and the extent at which their relations enhance or hinder business activities (Bramwell, 2004). The country of turkey owns a rich culture and thus leading to the crowning of the Istanbul city becoming the 2010 European culture city as crowned by the European Union. The Grand Tarabya Hotel based at Tarabya, Turkey, inherits a rich heritage that draws visitors to the town and the hotel. The hotel is on an expansion process to accommodate the growing number of tourists visiting the hotel. From the year 2008, Turkey’s tourist turnout increased to 51million in the year 2011 thus ranking at a 7th position in all tourist destination countries (Urry, 2011). The Hotel thus benefits through international tourism and thus seeks to accommodate more tourists satisfactorily and profitably. With a focus to 2024 tourism strategy, the Grand Tarabya has eventually initiated projects of expansion thus enhancing the degree to render services at advanced levels. According to the research findings, the country advertises for the countries rich culture and provisions through websites, a factor that clears doubt and unduly ignorance to the desired tourists. The research seeks to establish on the country’s political, socio-cultural, legal, and economic environments, which always enhance or inhibit chances of growth in accordance to the existing interrelations among the variables (Urry, 2011). The research further seeks to establish the demographical divisions, and economic status of the visiting tourists. The aspect will enable the researcher to establish findings on the different countries, where the tourists hail. The eventual analysis will establish on Turkey’s tourist destination ratings, from the recreational, business, exploration, to the health market tourism. Mainly, the country dominates a favorable position in the world’s medical provision nations, with the country ranking at a 6th in the industry, offering quality health services at cheaper costs (Law and Fuchs, 2010). Therefore, the government of Turkey and the Grand Tarabya Hotel interrelate profusely to enhance growth in the tourism sector. Conclusions prediction tourism and hotel The research implements that the country focuses on the 2024 tourism enhancement criteria as the activity continually augers well with the economy. According to findings, the country’s gross domestic product increases gradually with an increase in the annual tourist attendance. The hotel businesses have the ability to offer desired satisfaction to the attending tourists thus enriching the country’s image (Law and Fuchs, 2010). The country has set a development strategy plan that focuses to achieving a high rate of the desired goals by the year 2023 and 2024. Such strategies will apply to the countries overall activities such that all phases grow evenly towards success. The research implicates on the division of Turkey’s tourism into distinctive categories that to diversify the range of turnover. As implicated by consumers’ needs and wants, the research establishes that Turkey diversifies the tourism sector by offering different programs to different tourist categories. For example, the provision of the coastal tourism attracts leisure tourists arriving for their summer, the plateau, ecotourism approaches capture the attention of explorer tourists, the conference, and expo tourism approaches draw a compromising approach to the business tourist segment. Therefore, the country will stimulate the approaches accordingly throughout the sectors to capture the desired targets (Law and Fuchs, 2010). According to research the country encourages funding of the tourists attraction utilities and service outlets to ensure satisfaction and inhibit drawbacks in the tourism industry. The government expressly sets the coastal lands for tourism related utilities, whilst helping the investors with incentives to develop the projects. The Grand Tarabya Hotel perceives that the strategies will affect the hotel industry positively thus seeking renovation to a modernized face. The hotel, lying at the coast of Tarabya, south of Istanbul, draws both local and the international tourists to the hotel because of the famous background of heritage. The renovation initiative that the hotel undertook and currently pursues, implies more than architectural structures as the management purposely seeks to grow in accordance to the country’s development proposal (Law and Fuchs, 2010). The research findings are that the hotel’s focus on expansion is through incapacity to accommodate the attending number of international tourists in the Tarabya city. Conclusions to the research project in relevance to the hotel and country’s strategic development are diverse and intense at the degree that the both pursue success in the sector. The government perceives that the international tourist approach will enhance propulsion of growth in the domestic product (GDP). Probably, implications are that increased tourism will lead to increased rate of employment, profitability, per capita income, and overall demand on the countries production utilities. On the other hand, the hotel industry perceives that the approach through which the country seeks to propel the hospitality industry through incentives serves as an incline to a better position with fewer expenses incurred (Law and Fuchs, 2010). Therefore, the Grand Tarabya Hotel is viable to attain the set objectives through the expansion process, with limited chances of failure towards attaining returns on investment. OUTLINE 1. Turkey’s future predictions The future course of Turkey in the upcoming years The county’s reviews on the tourism program are set to propel a satisfying and positive future growth. The country speculates on all the activities ranging from social, economic, cultural, and the natural factors as related to the tourism industry. The country perceives that establishing different types of tourism activities will draw a major number tourist (Urry, 2011). The set of approaches ranges from education, expo and economic, plateau and exploration, leisure and recreation, health, and sports tourists accordingly. Therefore, the research implies that the country’s activities relate directly to international tourism and the possibility is that proper strategies to the set tourism attractions will continually grow positive attention to the country (Urry, 2011). The research prospectus is that the program on tourism will incline the country to success in the overall economies, and in the global stature. 2. The Tarabya Hotel The current situation The Hotel currently ranks as the highly regarded historical hotel in the Tarabya, Turkey, with visitors coming from different nations. The hotel is currently under a renovation initiative thus; the result will reflect on the growth to the accommodating capacity. The excellent renovation of the hotel will restore the history thus the hotel shall achieve the set objectives, as the current plans do not ruin the past (Urry, 2011). Future plans of the Grand Tarabya Hotel The research implicates on the set of objectives to acclaim an international stature, which will draw clients to it, bearing in mind that the country’s hospitality industry is continuously propelling towards growth. The hotel will achieve the perceived state of success through objectivity of growth variables, comprehending the past culture to the current business structure, as the tourists are likely to realize the hotel based on the past (Law and Fuchs, 2010). The Strengths, Weaknesses, Opportunities, and threats (SWOT) analysis a. The strengths, weaknesses, opportunities, and threats of the Grand Tarabya Hotel The hotel’s strengths relate directly to the history of Tarabya, formerly called Therapia by the Greek for the belief that the town possessed healing characteristics. Upon it, the hotel inherits all the culture and positive perspectives of the past. Similarly, through renovation, the hotel shall comprehend with the modern lifestyle thus serving as an opportunity to growth. However, threats may arise amidst the hotel’s restructuring process if the prospected outcome fails to draw the anticipated tourist’s attention. Another threat shall emanate from the general increase in expansion of hospitality firms in the country, which directly implies on severe competition (Law and Fuchs, 2010). b. Solutions to threats The hotel’s management should implement on research of the customers’ perception towards the current offers as that sets a platform to ascertain whether the future objectives shall propel or hinder growth accordingly. The hotel must strategize on a competitive approach, which will shelf enough force to wave off any aggressive competitor in the hospitality industry. Another effective approach to counter threats is the maintenance of focus towards a distinct tourist segment that they will effectively serve (Law and Fuchs, 2010). For example, the hotel may decide on whether to serve the health tourists over the leisure tourists, amongst others. c. Beneficial approaches to the opportunities As the general manager of the family business, there is a necessity on the careful approach the Turkish tourism industry. The research findings implement that the Grand Tarabya Hotel practices distinctive cultures, inherited over a long period. The opportunities to the Grand Tarabya Hotel are relative to the foundation town thus the tourism perceive Tarabya’s importance as based on the past valuable cultures. Therefore, every hotelier in Turkey should seek a distinct approach that would capture the tourists’ perceptions differently from the others (Law and Fuchs, 2010). 3. Setting the family hotel business on a ten year old strategic plan on development to comprehend with the Turkish tourism approach The hotel should relate all factors of production to the marketing mix variables, for example, the premises, labor, capital, and management should directly relate to achieving the distribution, promotion, product development, and a satisfactory pricing approach (Urry, 2011). These interrelations of variables will establish a future prospectus to ascertain on achieving the 10-year-old long-range plans. The current situation of Turkish tourism The city of Istanbul dated at the 13th century, and still inherits architectural structures build by the Ottoman Empire is an attraction point. The Dalyan ruins and the Goreme ancient towns, with the latter posing as the only town engraved from volcanic rocks. Other attractions in Turkey are the; Side, Marmaris, Antalya, Kas, Fethiye, and Urgup. The country attracts tourists across all races, continents, and different interests. Up to the year 2011, statistics implicate Turkey as ranked in the eighth position with worldwide with 51 million tourist arrivals (Law and Fuchs, 2010). Currently, Turkey enjoys tremendous growth of in the education, health, business, and the general service industry that leads economic development. The implications of Turkish tourism to the prospective hotel business A strategic approach to the marketing process should attract the local and international tourists accordingly. The best practices should aim at delivering value to the tourists. Therefore, as an hotelier in the tourism industry, the research implies on the salient importance of depicting the tourisms’ demographic, economic, psychographic, and behavioral variables. The aspects shall enable the business to acquaint tourists with value and satisfaction as the country propels all utilities towards tourists’ attraction. With strategic forecast of the marketing variables, the business shall continuously thrive in the market over the competitors. References Bramwell, B. (2004). Coastal mass tourism: Diversification and sustainable development in Southern Europe. Clevedon: Channel View Publ. International Conference on Information and Communication Technologies in Tourism, Hall, D. (2006). Tourism in the New Europe: The challenges and opportunities of EU enlargement. Wallingford: CABI. Law, R., and Fuchs, M. (2010). Information and communication technologies in tourism 2010: Proceedings of the international conference in Lugano, Switzerland, February 10-12, 2010. Wien: Springer. Syed, J. & O?zbilgin, M. (2010). Managing cultural diversity in Asia: A research companion. Cheltenham, UK: Edward Elgar. Urry, J. (2011). The tourist gaze. Los Angeles: SAGE. Read More