Management Strategy and Policy - Research Paper Example

The external environment can be analyzed with the aid of tools likes Porter’s Five forces. After analyzing the environment using Porter’s, effective strategies can be formulated. Also, EMAAR’s strengths, weaknesses, competition, opportunities and in particular competitive advantages, also need to be focused while coming up with strong strategies. Thus, the focus will be on strategy development in EMAAR group, starting with a background about the company, then Porter’s Five Forces analysis of its external environment, followed by the focus on its competitive advantages and finally coming up with strategies in key areas which will help it to achieve optimum competence.

UAE based Emaar Properties is a Public Joint Stock Company (PJSC) focusing on property development as well as lifestyles related services. Established in 1997, it has grown to become one of the largest property developers in the whole of Middle-East Asia. (“About Emaar”). It became a PJSC in 2007, after Dubai government garnered around 32% equity stake in Emaar, by exchanging with sizable prime land. Although, its prime focus is property development, it has over 60 companies under its wings, with each company operating in different business sectors, offering varied services including in the sectors like hospitality & leisure, shopping malls, healthcare, education and financial services.

(“Board of Directors”). Apart from its main operations in UAE, EMAAR has expanded geographically doing projects and offering services in many key Asian countries like Saudi Arabia, India, Syria, Pakistan, etc., African countries like Egypt, Morocco, etc., as well as United States and Canada. It has developed some of the globally well-known and prominent landmarks of UAE. The list includes Downtown Dubai, “the 500-acre mega-project, home of Burj Khalifa – the world’s tallest building which features the world’s first Armani Hotel Dubai and the world’s