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Impact of information technology on Hotel Business - Essay Example

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Many experts from hotel industries believe that the applications of information technology (IT) are one of the easiest ways to establish a bridge with potential customers.This paper discusses the potential impacts of information technology on hospitality industry…
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Impact of information technology on Hotel Business
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Download file to see previous pages Hence, these changing information technology trends in hospitality industry force all economical hospitality firms to practically take advantage of any innovative technology that can offer their business considerable perfection in forms of greater customer satisfaction and employee efficiency. There are numerous researches have been conducted to determine the impact of information technology on hospitality industry. In this scenario, a research that was carried out in Australia by (Lee et al., 2003) declared that the information technology has significant influences over the capability of hospitality firms in order to facilitate their workers, increase efficiencies, enhance service quality, gain competitive edge, effectively build and maintain associations with customers, and increase overall business productivity (Karadag & Dumanoglu, 2009; Lee et al., 2003; Galen et al., 2003). This paper discusses the potential impacts of information technology on hospitality industry. In this scenario, this paper will discuss the information technologies that are being used by the hospitality industry to manage their business operations....
Many researches show that information technology has become a key driver of growth for the hospitality industry in the past few years. In addition, up-to-date tools and software applications for carrying out tasks such as flawless communication and distribution of operational information, synchronized inventory access, and collection of important performance data, have changed the structure of hotel and restaurant business. As well, one of the biggest advantages of this process has been the improved customer experience and satisfaction, leading to higher devotion. In this way, information technology has augmented earnings for hospitality industry, and also helped them in saving expenditures on a long-standing basis by minimizing the human resource and enhancing the quality of service and business performance (Pandey, 2010). Historically, the business processes of hospitality firms have been managed using cards, manually, or paperwork at the front desk in order to keep up a correspondence with old and existing customers. In this scenario, hoteliers were mainly at the compassion of the needs of guests to get there, and on their own efforts and staff to be there for possible surges or extended deficiencies of tenancy. Without using information technology supported methods hospitality industry was facing serious problems. In this scenario, (Nikolis, 2008) discuss some of the important areas of the hospitality industry which has been improved by the information technology. According to (Nikolis, 2008), the basic reason that information technology has turned out to be significant is its usefulness for the billing. In view of the fact that traditional paper-based and manual data entry was slow, time-consuming and ineffective, and ...Download file to see next pages Read More
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