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ation technology systems enhance customer experience, increase revenues, differentiate brands, improve cost effectiveness and finally increase security. The recommendations include: embracing and implementing information technology systems that reflect the current trends in the global business environment and the need to have the staff in the industry compliment the information provided over the internet.
The hotel industry, and in extension the entire hospitality industry, has significantly evolved over the years as it strives to meet the emerging customer needs in the modern digital era. This has been prompted by the emerging technological innovations that currently characterize daily life in almost all spheres. In recognition of these changes, the hotel industry has kept up the pace with modern times by embracing and integrating technology as a key component of hotel operations. Currently, hotels operate real-time service delivery through efficient websites, booking systems and fully automated management systems. Indeed, the Hotel Investment Conference convened in Durban identified technology as the driver of change and innovation in this broad industry (Reynard, 2012). The benefits of technology-based solutions not only accrue to the hotel operators, but also to the customers served by the industry. This paper seeks to answers the question: should a hotel invest in Smartphone-based check-in and information systems?
The major technological innovations that have changed the trends in the hotel industry are largely driven by the globalized business environment. As a result of globalization and increase in international trade, traveling and efficient international links are becoming an increasingly important aspect of the global hotel industry. This implies that the technology systems should offer global solutions so as to cater for the varied needs of customers in different locations. Secondly, the unprecedented growth and relevance of social media platforms has
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At the present, almost all the organizations make use of information technology to carry out their business activities. They use e-commerce and information systems to run their business effectively. In this scenario, e-commerce is used to carry out business activities on internet.
Managers are therefore reluctant to undertake a procedure that entails expenses that cannot be recovered by tangible returns. Undertaking an information audit may cost the company some money, but this is money well spent. The information audit is “a systematic examination of information use, resources, and flows, with a verification by reference to both people and existing documents, in order to establish the extent to which they are contributing to an organization’s objectives” (Jones & Burwell, 2004).
Many experts from hotel industries believe that the applications of information technology (IT) are one of the easiest ways to establish a bridge with potential customers. Thus, the IT applications approved and implemented by hospitality industry can play a vital function in facilitating hoteliers gain knowledge of customers’ choices and preferences, living styles and patterns, and staying trends with the intention that services can be moreover improved and customized through better information sharing.
The 21st century has witnessed a tremendous growth in the use of information technology in conducting business globally. Information technology has made it quite easy to reach clients, order for goods, and bid for contracts or even negotiate for mergers with multinationals around the world.
With the increasing demand of competition in the market at present, the company’s interest must necessarily be protected to insure sustainability amidst an erratic economy. Such can be possible with the help of Business Intelligence software that not only safeguards the interest of the firm, but likewise facilitates efficiency for both the product and personnel.
California is not behind too. Even the Californian hotels have technology implemented within its daily routines. Lets discuss in general how the technology has brought in convenience in the lives of the hotel managers.
We very well know that things have changed a lot in hospitable industry.
Customers would have to take chances of being housed when they arrive at the locations since communication was difficult. Responding to the need of every customer and handling paper works at the front desk at the same time was definitely a hard work.
All the hotels use computers for billing but each has different systems dating from before their incorporation into the group. Reservations are all handled manually in each hotel and there is no central reservation system for the group. The reports are created manually
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