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Hilton hotels across the globe are owned by or managed by individual operators and who are supervised by Hilton Worldwide. As of 1943, the Hilton hotels business chain became the United States’ first coast to coast hotel chain. Currently, there are more than 530 Hilton branded hotels operating worldwide in 78 countries, serving the interests of millions of people. As the company engages in large scale operations, it evidently produces huge volume of waste materials. The company’s waste dumping activities raise potential challenges to the environmental sustainability policies of the United Kingdom. This paper will conduct a PEST analysis on the waste issue of Hilton hotels; and it will critically evaluate how each PEST element relates to the successful management of the company. Pest analysis on the waste issue of Hilton Hotels Political factors The waste issue of Hilton Hotels in UK involves many political aspects. Evidently, the entire European Union maintains strict regulations on waste disposal with intent to confront with the challenging environmental crises such as global warming and green house effect (United Nations Environment Programme, 2002, p.25). Recently, the UK government in particular has framed an array of environment sustainability policies so as to preserve the ecological balance. ...
Hence, the government is less likely to adopt a liberal approach towards Hilton Hotels even though they evidently contribute to the GDP of the country. Since environmental sustainability constitutes the nation’s major vision for the next several decades, it may take some stringent actions against Hilton Hotels if they continue with the illegal practice. Economical factors While analysing the economic spectrum of UK, it is clear that the nation is ranked at sixth in terms of nominal GDP and seventh in terms of purchasing power parity. The UK provides high business freedom (94.6) and trade freedom (87.6) in order to foster mercantile activities in the country (The Heritage Foundation, 2011). Hence, the country neither intervenes in the business operations of a firm nor imposes much restriction on its operational privacy. To some extent, this favourable situation assists the Hilton Hotels to skip the current environmental policies of the country. Since effective waste management could significantly benefit the economic growth of the country, the Department of Environment Food and Rural Affairs (DEFRA) has formulated a number of waste reduction policies. During the last year, the Defra conducted a detailed Review of Waste Policies in the country so as to ensure that existing policies and regulations are adequate enough to meet the environmental sustainability needs of the country (DEFRA, 2011). As Wintour, Elliott and Mulholland (2008) point out, the UK Prime Minister Gordon Brown’s press releases reflect that the country still has a lot to achieve in ensuring effective waste disposal. Admittedly, the UK government does not foster business activities which may hurt the long term sustainability of the country. Hence obviously, the current economic policies of the
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Recruitment and Retention of the workforce 9 b. Well being and Happiness at work 10 Analysis and critical evaluation of issues and practices 12 Research Method 12 Method of Data Collection 13 Research Analysis 13 Recommendations 16 Conclusion 17 Reference 19 Appendix 20 Questionnaire 20 Questionnaire 20 a.
So, the problem is how the information and concepts were structured. The graphical representations of the elements and the way they interact should have been presented in a more clear and concise manner. For example, the link between the value proposition and customer segment was clearly established.
A good hotel is ranked according to its services which include accommodation, meals, entertainment, security, affordability and accessibility among other factors. Hilton Hotel has greatly expanded its business due to its good brand name. In the United Kingdom, for instance, the hotel has branches in London, Newcastle, and Manchester cities, just to name a few.
Finally, it can be recommended that the proper use of the marketing tools can help Hilton Hotels a lot to touch the sky and become the leader in the hospitality industry along with increasing its market share. Advertising and sales promotion of Hilton Hotels is not up to the mark as per its desired standards.
They are making billions successfully by providing best and different services and products and attaining customer’s loyalty. Ever since 2009, competence projects have resulted in growing savings expected at more than a quarter-billion dollars (Edelman 2013).
The organisation selected for the analysis from the hospitality industry is Marriott international. Marriott international, Inc. is one of the leading lodging companies in the world. The company is headquartered in Bethesda, Maryland, USA. It has more than 3,800 lodging properties in more than 72 countries and territories with the reported revenues of nearly $12 billion in fiscal year 2012. Marriott has more than 50 hotels in UK and operating as one of the most renowned hotel in UK (Marriott, 2013a). The report will analyse the environment of the Marriot specifically in UK.
Globally it’s rated as a 5 star hotel making it one if the best international hotels. This is partly because of its modern facilities, which include finest health, and fitness facilities with the encouragement of friendly staff and extensive membership benefits.
(Maxwell et al, 2004: p. 168). It should be noted that none of the hotels is operated as a franchise implying that all the hotels are either owned or managed by Hilton. (Maxwell et al, 2004: p. 168). The group purchased Sakis plc in 1999 for a consideration of 1.4 billion.
According to the report Hilton Hotels is rapidly losing market share in the hospitality industry to other hotels due to limited innovation, ineffective marketing practices, and the inability to recruit and retain quality workers who remain committed to assisting Hilton in reemerging as a hotel industry leader.
When looking at specific details of the projects and initiatives, it can be seen that the organizational effectiveness is reliant on both the organizational structure as well as the way in which the products and services are communicated to consumers. A
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