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Tablets of Apple and Samsung - Essay Example

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Samsung and Apple have for a long type been in tech wars for the ultimate domination of their tablets. In the recent past, headlines have been flooded with the Samsung vs Apple war of tablets. However, both firms have learnt to make use of their competitive advantage explaining why they have been able to dominate the market…
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Tablets of Apple and Samsung
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Tablets of Apple and Samsung

Download file to see previous pages... For Samsung Company, they have been able to provide their value through three major ways. First off, they have concentrated in producing hardware that is generally very good. Although it may fail to be of as high quality as that of Apple Inc., it is well above good enough. Again, Samsung has done well in the market because they make less expensive tablet models as compared to Apple Inc. Samsung is able to do this because they get their operating system software from Google free of charge. Also, the fact that Samsung stands as and efficient manufacturer, they can sell their tablets for comparable prices. Thirdly, Samsung’s displays great distribution strategies. This guarantees that their devices are available to consumers in almost all countries. Samsung also sails on the advantage of using software that most users are familiar with, android. Consumers’ preference mostly tends to incline on familiarity and commonality. Android, a widely used software, guarantees consumers access to most of the applications hence most of the android lovers/users will favor the Samsung tablets than the Apple ones.
On the hand, Apple has created a competitive advantage that no other company has ever managed to achieve in the recent past. They have developed an integrated operating system that ties together all their hardware and applications. This means that most of the apps in one of the products run the same as on another. Secondly, Apple’s other competitive advantage is that they entirely control all their hardware and software. ...Download file to see next pagesRead More
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