There are no two opinions over the fact that the sheer pace of technological innovations in electronics industry has paved the way for the launching of new and improved versions of electronics products at reduced process to over competition…
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But there comes a stage of stagnation in every industry; electronics industry is not an exception to it, considering how the leading electronics company, Apple Corp. and its former CEO Steve Job have been striving hard to maintain the competitive edge through cost-cutting made possible only by launching of better versions of their electronic products. Title Page Former CEO, Jobs, led Apple on the path of innovation. Although still the Company has been working with the same batch of product innovation people, but things are not happening like when Jobs was at the helm of Apple’s functions. The bungling of Apple Maps is a proof of the fact that after the death of Jobs, the product innovation team at Apple has caused losses than just not succeeding in innovating new products. Cohan has enumerated many reasons for the approaching doom for Apple, disagreeing with Blodget for presenting Apple as a buy. It is a wrong notion that stock of Apple is cheap while traded as a P/E of 9, which is below the market average of 15. Actually, Apple is becoming costlier with its income reducing at the rate of 17% in the first quarter of 2013; it is heading for a reduction of 1% in overall for the whole year of 2013. Product innovation had been boosting and sustaining Apple amid competition but lately, innovation has taken the back seat, as there are no new products in the offing. Samsung has been giving tough time, inspiring customers to go for new products of Samsung rather than buying latest versions of iPhone 5S and iPad Mini.
At the times of Jobs, innovation was used as a strategic tool to develop a better version of the products, helping at the same time in reducing cost. Product differentiation was the key during the management of Jobs; products were either cheaper than leading competitors or better than what the market offered, such as Apple’s MP3 players, smart phones, and tablets, resulting in investors and customers lining up for its products – that created Apple’s appeal for investors and customers soaring (Cohan “7 Reasons Apple is More Doomed Than You Think” 1-2). Apple Corp. needs to position itself strategically because of not launching any new product and remaining for too long with its super-premium pricing strategy. Apple led the market under the command of Jobs through differentiation in product offering, which is evident from the fact that customers were willing to buy iPhone4 at 44% premium, ensuring a gross profit of 71% (Cohan “7 Reasons Apple is More Doomed Than You Think” 2). In the present scenario, if Apple is to remain and lead in competition, it has to cut down on cost, relatively lower to the competitors’ product offerings. It is also true at the same time that former CEO, Jobs charisma was the leading force behind the brilliant performance of Apple Corp. for developing products like iPhone and iPad. Competition is presently causing reduction in profits due to competition, as gross margins have come down in the latest quarter from 47.4% to 37.5% year-on-year along with shrinking net profits for the first time in the past 10 years from $11.6
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From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context. For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.
Case Study Analysis (Apple Inc.) Table of Contents Introduction 3 Company background 3 Organization structure 3 Innovation 4 Competitors 4 SWOT analysis 5 Strength 5 Weakness 5 Opportunity 6 Threat 6 Financial position 7 Recommendation 7 References 8 Introduction The main purpose of this case is to integrate theoretical learning with the application through analysis of the current scenario as well as future projections and recommendations of a company, which is listed in NYSE or NASDAQ.
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For a short time Apple became the leader of desktop publishing applications as well. As IBM and other computer manufacturers began offering low cost products, Apple found it difficult to charge premium prices for what it believed was a superior product.
The study leads to the conclusion that Apple is a top-notch company when it comes to technology and consumer electronics. Apparently, the company has been making the impressive performance, through its marketing mix. The company has initiated various ways of ensuring it is one of the best performing technology companies.
At the time, its main purpose was developing and selling personal computers. The company was renamed from Apple computer incorporation to Apple incorporation on April 1977 reflecting the shifted focus towards consumer electronics. The companies offer
The author states that computer systems have provided businesses today with an opportunity to maximize on their time, resources and human labor through introduction of programs like the ERP. Through adoption and formulation of ERP programs, a company will be able to produce more and management its work force more effectively.
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