Nobody downloaded yet

Apple Corporation - Essay Example

Comments (0) Cite this document
There are no two opinions over the fact that the sheer pace of technological innovations in electronics industry has paved the way for the launching of new and improved versions of electronics products at reduced process to over competition…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Apple Corporation
Read TextPreview

Extract of sample "Apple Corporation"

Download file to see previous pages But there comes a stage of stagnation in every industry; electronics industry is not an exception to it, considering how the leading electronics company, Apple Corp. and its former CEO Steve Job have been striving hard to maintain the competitive edge through cost-cutting made possible only by launching of better versions of their electronic products. Title Page Former CEO, Jobs, led Apple on the path of innovation. Although still the Company has been working with the same batch of product innovation people, but things are not happening like when Jobs was at the helm of Apple’s functions. The bungling of Apple Maps is a proof of the fact that after the death of Jobs, the product innovation team at Apple has caused losses than just not succeeding in innovating new products. Cohan has enumerated many reasons for the approaching doom for Apple, disagreeing with Blodget for presenting Apple as a buy. It is a wrong notion that stock of Apple is cheap while traded as a P/E of 9, which is below the market average of 15. Actually, Apple is becoming costlier with its income reducing at the rate of 17% in the first quarter of 2013; it is heading for a reduction of 1% in overall for the whole year of 2013. Product innovation had been boosting and sustaining Apple amid competition but lately, innovation has taken the back seat, as there are no new products in the offing. Samsung has been giving tough time, inspiring customers to go for new products of Samsung rather than buying latest versions of iPhone 5S and iPad Mini.
At the times of Jobs, innovation was used as a strategic tool to develop a better version of the products, helping at the same time in reducing cost. Product differentiation was the key during the management of Jobs; products were either cheaper than leading competitors or better than what the market offered, such as Apple’s MP3 players, smart phones, and tablets, resulting in investors and customers lining up for its products – that created Apple’s appeal for investors and customers soaring (Cohan “7 Reasons Apple is More Doomed Than You Think” 1-2). Apple Corp. needs to position itself strategically because of not launching any new product and remaining for too long with its super-premium pricing strategy. Apple led the market under the command of Jobs through differentiation in product offering, which is evident from the fact that customers were willing to buy iPhone4 at 44% premium, ensuring a gross profit of 71% (Cohan “7 Reasons Apple is More Doomed Than You Think” 2). In the present scenario, if Apple is to remain and lead in competition, it has to cut down on cost, relatively lower to the competitors’ product offerings. It is also true at the same time that former CEO, Jobs charisma was the leading force behind the brilliant performance of Apple Corp. for developing products like iPhone and iPad. Competition is presently causing reduction in profits due to competition, as gross margins have come down in the latest quarter from 47.4% to 37.5% year-on-year along with shrinking net profits for the first time in the past 10 years from $11.6 ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Apple Corporation Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Apple Corporation Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Apple Corporation Essay Example | Topics and Well Written Essays - 1000 Words)
Apple Corporation Essay Example | Topics and Well Written Essays - 1000 Words.
“Apple Corporation Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Apple Corporation

...of the company is carried out. The success of the company is evaluated in this case solution. According to the key findings, the recommendation is developed for future strategic planning of the company for the next five years. Company background Apple Inc. was formerly named Apple Computer Inc. It is an American multinational corporation, which designs and sells high technology electronic goods, personal computers and computer software. The company became popular worldwide because of its innovative products. The company’s best-known products are the Macintosh line of computers, iPod, iPhone and lastly, the current iPad. The company was established on 1 April 1976 in California and...
5 Pages(1250 words)Case Study

Apple Computer, Inc. v. Microsoft Corporation

...? APPLE vs. MICROSOFT APPLE vs. MICROSOFT “Apple was founded in Cupertino, California on April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne” (Apple Inc. History, 2008). On the other hand, “The Microsoft name was registered with the secretary of state of New Mexico on November 26, 1976. Microsoft’s first international office was in Japan and found it on November 1, 1978” (The History Of Microsoft, 2010). In other words, both Microsoft and Apple established during the same period and the rivalry between these two companies started from the beginning of their introduction itself. Currently, Apple and Microsoft are world’s leading...
8 Pages(2000 words)Research Paper

Evaluation of External Envoirment and Business Etnics. Apple Corporation

...compared to the benefits of the investment in these markets. Hence the appropriateness of these markets for investment needs to be carefully examined before taking decisions. Given this background, how far an emerging market is appropriate for investment in a particular industry by a multinational corporation seems to be an important question. An analysis in this regard becomes very relevant since based on this analysis, the market strategies to be adopted by the firm can be examined. Given this background, this essay examines the opportunities and threats existing in the emerging markets for investment in an industry. This essay examines the case of investment by Apple Corporation in...
7 Pages(1750 words)Assignment

Market Model Patterns of Change: Apple Corporation

...?MARKET MODEL PATTERNS Market Model Patterns of Change: Apple Corporation Word Count 028 (4 pages) I. Introduction Apple Corporation is a key symbol of what could generally be defined as a monopoly—in almost every sense of the word. In almost every area, from computers to phones to MP3 players, Apple dominates the technology market. One must ask oneself, “Why is this so and how does Apple deal with this kind of power? The pattern of change in terms of monopolies can be harsh, but so far, Apple has benefited richly from its style of operation. According to Froeb and McCann (2009), “If competitive firms live in the worst of...
4 Pages(1000 words)Research Paper


...?How do the interests of corporations conflict with the public’s interest? Introduction The advent of globalization and the extensive advancement of technology today have made life easier for us. Sitting at the comfort of home, we can order for goods and services and those get delivered right in front of our doorstep. Today we can easily access the foreign brands anytime and anywhere. The corporations on the other hand are striving hard to satisfy our needs and demands. Now the question arises, who are “We”? “We” of course constitute the market. “We” are the customers. From the aspect of business, we are the revenue for the firms. “We” are also considered as a potential source for new orders and new...
4 Pages(1000 words)Essay

Johnny Cash

2 Pages(500 words)Movie Review

Outline the strategies adopted by the Apple Corporation in the last few years which has led to a transformation of the company's fortunes

.... Strengths for Apple include technical talent acquisition and vision. Apple has recently acquired NeXT Software Inc. to combine technologies for future development projects such as new operating systems. In November, 2006, Apple Inc. hired former IBM executive Donald Rosenberg as its Senior Vice President. While Apple lost quite a bit of its technical staff in the last decade, it still manages to acquire the best technicians and developers, with an intense hiring process. Though employees still work long hours the company is striving "for a corporate culture in which every individual can thrive professionally and be rewarded for...
9 Pages(2250 words)Essay

Evaluate and revise A Strategy for Scottish Tourism

16 Pages(4000 words)Essay

Apple Corporation Marketing Strategies

...on the market demand. Since the company is indebted to serving its customers, it made an approach of initiating a new line of products to fit the market needs. It shifted to production of consumer electronics, which were gaining prevalence in the market in the wake of 2007. Similarly, the company had to change its name, to reflect on the products and services that are offered to the market. This prompted the introduction of the name Apple Inc. Marketing strategies: Retail stores in many countries The corporation has various market strategies that are optimising its performance in the market. Apparently, the company has been recording a steady improvement in its performance, especially after introduction...
13 Pages(3250 words)Essay

Apple Corporation Corporate Responsibility and Marketing Strategies

...Apple Corporation Corporate Responsibility and Marketing Strategies This paper is an analysis of the ethical and social responsibility position of Apple Inc. It will be established whether the company has met these responsibilities with regards. This will be in light of a publication of ethics and social responsibilities violation made by its suppliers. Examples of such violations will be provided. This paper also contains recommendations on how Apple Inc should ensure that its suppliers are able to implement the set up standards on wages and employee benefits. Finally the marketing strategy of Apple Corporation will be...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Apple Corporation for FREE!

Contact Us