The impact of mobile apps on digital economic - Research Paper Example

Download file to see previous pages According to Margherita Pagani (2004), one of the prime reasons behind the growth of the mobile technology is the increasing number of smartphone users. Smartphones perform a range of diverse functions apart from just making calls and sending messages. Smartphones have exposed the consumers to a world of multimedia by which individuals and business organizations can easily and conveniently exchange information. With the increased exposure of information relating to different types of products and services, different platforms for online sales emerged in the recent times. Consumers increasingly began adhering themselves with the smartphone revolution. Many business organizations perceived this as a potential aspect for expanding their business. Companies began to launch online sites that are compatible with smartphones. As a result through the smartphones, an interactive platform between consumers and business units could be established whereby transfer of goods and services were facilitated.The growth of mobile technology has played a crucial role in increasing the sales of advanced multimedia phones. Mobile phone brands have been successful in attracting a large population across the world by launching better and innovative versions which perform a range of functions. Research has shown that the increasing amount of time spends on mobile applications have posed as a challenge for the television industry which is seen to increasingly lose viewership because of the emergence of the mobile phones. ...Download file to see next pagesRead More