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Four Core IT Applications Paper - Essay Example

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This essay talks that globalization and the advanced Information technology (IT) has changed the way organizations work and it is essential that they have the system in order to respond to the rapid changes. Technology has led to innovative strategy in collaborations and partnerships too. …
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Four Core IT Applications Paper
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Four Core IT Applications Paper

Download file to see previous pages... This paper stresses that Customer data analysis is a key part of CRM. Pfizer, one of the world’s leading pharmaceutical companies is utilizing the services of a leading IT solutions company to manage its sales force globally. Using a popular CRM tool, Pfizer plans to integrate data from over 10,000 sales persons spread across Europe. The tool captures data regarding each salesman’s hospital visits, visits to the doctors, distribution of free samples, and their feedback. Basic data includes doctors’ and chemists’ profiles. requirement pattern.
This report declares that to encourage a health culture and offer preventive services, diagnosis, treatment information, and follow-ups, to support both doctors and patients in Mexico, Pfizer launched a three-pronged CRM program. They set up mobile Pfizer Diagnostic Units (PDU) to diagnose patients free of charge, after which the potential are encouraged to visit physicians and start treatment. The third step involves a follow-up program to cement relationships and provide measurement of key performance indicators. By earning the respect of patients they were able to expand their patient base and build long-term relationships. They could do this through CRM and compliance programs and that too without alienating the physicians. People were also weighed and measured to calculate their body mass index. Blood pressure and cholesterol levels were checked and while the patients waited for the results, they were encouraged to fill out survey forms. ...Download file to see next pagesRead More
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