Nobody downloaded yet

Data Mining and Web Personalization - Essay Example

Comments (0) Cite this document
Summary
Web personalization is a business solution that is becoming more involved as technology advances and consumers are able to be more selective in how they pursue business relationships. Web personalization is any action that customizes the content or services provided by a web site to a particular user or users…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Data Mining and Web Personalization
Read TextPreview

Extract of sample
"Data Mining and Web Personalization"

Download file to see previous pages In the past, business owners were able to meet their customers and remember their wants and needs. Because of advances in technology, the Internet is now a major component of conducting business. While this creates many positive advantages, it is also more difficult for business owners and executives to determine the wants and needs of consumers.
Data mining as used in web personalization allows business owners to concentrate on solving many problems and making e-commerce more of a viable business option. One of the goals of web personalization can be to convert potential buyers into buyers by personalizing and customizing web site structure and content. Web site design and usability can be greatly improved by using web personalization. The personalization process uses information that can change the structure and content and generate better results. Web personalization can also improve customer loyalty by providing content that is targeted to consumer wants and needs.
Another goal for web personalization is to increase cross-selling by changing the structure and layout of sites as suggested by data mining. This can be accomplished by using information to suggest additional purchases to complement user tastes and preferences. Finally, web personalization can also be used to help individual users quickly find content that they will be able to use quickly.
Components of Web Personalization
There are several components necessary for successful web personalization. These components include categorizing and preprocessing web site data, extracting existing correlations between and across these data sets, and finally, determining the actions that should be taken by the system based on recommendations by the web personalization system (Mobasher, et al., 2000). In addition, there are four types of web data that can be collected and used for web personalization. Content data can include text, pictures, or database information. User profile data gives information about the users of a particular site. This can include operating system information, age, race, country of origin, ethnicity, education, and user preferences. Usage data describes how visitors used a web site and can include file accession logs, IP addresses, peak access times, and the addresses of referring web sites. Finally, structure data show how web site content is organized. This can include metatags, hyperlinks from one page to another, and the type of file format used on the web page (Srivastava, et. al., 2000).
Web personalization can be categorized into four distinct classes, the first class being the most simple and the fourth class being the most complex. Memorization is the simplest category of web personalizati ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Data Mining and Web Personalization Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Data Mining and Web Personalization Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/technology/1525234-data-mining-and-web-personalization
(Data Mining and Web Personalization Essay Example | Topics and Well Written Essays - 2000 Words)
Data Mining and Web Personalization Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/technology/1525234-data-mining-and-web-personalization.
“Data Mining and Web Personalization Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/technology/1525234-data-mining-and-web-personalization.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Data mining
...the characteristics that will lead to the finding of criteria to be used in grouping. An example is that by analyzing at the web pages that people visit more often, it can be discovered that computer programmers tend to visit some pages not visited by non-programmers. The fourth form of data mining is that of association analysis. In this case, it is desired to look if there is an existence between data groups. It can be found out that people who are interested in sports news are also interested in movies. There is need to find out of this so that the required inherencies can be drawn. The fifth data mining form is outlier analysis which...
17 Pages(4250 words)Research Paper
Data mining
...: Commercial search engine founded by the originators of Page Rank. http://www.google.com/. The Open Directory Project: Web directory for over 2.5 million URLs. http://www.dmoz.org/. Jiawei Han. Data Mining: Concepts and Techniques. Morgan Kaufmann Publishers, 2001 More Evil Than Dr. Evil?' http://searchenginewatch.com/sereport/99/11-google.html Krishna Bharat and Monika R. Henzinger. Improved algorithms for topic distillation in a hyper linked environment. In Proceedings of the ACM-SIGIR, 1998. Krishna Bharat and George A. Mihaila. When experts agree: Using non-a_liated experts to rank popular topics. In Proceedings of the Tenth International World Wide Web Conference,...
12 Pages(3000 words)Essay
Data Mining
...prices on shares. In the long-term period, data mining may help medical researchers to develop new treatments and prevention for diseases, and determine the status of the natural environment (Kargupta, 2007). Privacy Concerns Most people and businesses are worried that data mining techniques reveal too much information about their personal details, thus interfering with their privacies. For instance, with data mining technology, it is possible to collect information about an individual’s telephone calls, employment application forms, flights, credit card records, warranty card send in, and every school record. If this...
5 Pages(1250 words)Research Paper
Data Mining
...activity to enhance the discovery of products sold to customers. Web mining This technique involves data mining processes such clustering, prediction and the modeling of the differences that analyzes the results of intermediate action, in addition to this, apart from data mining, web mining is a dependent of a real time system that invokes targeted offers on behalf of a process which can be up selling and customer retention and requirement analysis from the customers. This also supports individual marketing of customers based on horizontally collected data in numerous...
4 Pages(1000 words)Assignment
DATA MINING
...has its own unique advantages either in the form of selling more products or in the form of reduced costs. The web data collected on customers should be categorized and clustered in order to use the same for various purposes ranging from developing marketing strategies, customer relationships, and competitive analysis. It is possible for a company to utilize usage mining or web log data in order to identify a potential customer and reach out to that customer with a tempting offer. The various forms of web mining ranging from structure mining, usage mining and content...
5 Pages(1250 words)Research Paper
Data Warehousing & Data Mining
...?Data Warehousing & Data Mining a. Why are organizations moving toward implementation of data warehouses? What are the benefits of data warehouses? Data warehousing and data mining are critical aspect of modern healthcare practices. Data mining (DM) is a process that aims to use existing data to uncover new relationships unknown thorough common analysis practices. The process is similar to the extraction of valuable metal hence the term “mining” (Jackson, 2003). Data mining is the process of analyzing...
3 Pages(750 words)Assignment
Data Mining
...). Mining information on web usage is very important to the effective management of websites, planning the development of adaptive websites, administering business and support services, increasing personalization as well as analyzing the flow of network traffic. Further, fast business growth of businesses forces businesses and customers to face a different situation, where competition plays a major role in determining the strategies adopted by businesses (Greene, 2012). On the other hand, the customer is exposed to more options to choose from, therefore, will need to follow the businesses that depict more value. For example, through discovering that many customers of a given business come...
4 Pages(1000 words)Essay
Data mining
...Running Head Data Mining Data Mining At the beginning of the 21st century, organizations depend upon information technology unsuccessful use of information systems management. First and foremost, the applications that are developed and acquired must deliver benefits to the user. Data mining is defined as: “a decision support process in which we search for patterns of information in data” (Pushpa 2007, p. 1). Depending on the exact nature of the tasks that organization performs, these could be anything. It is not possible to give specific advice, but there are four general principles that generally apply: every application must deliver benefits to the users; users must feel comfortable with the way in which the system manipulates... and...
2 Pages(500 words)Essay
Data Mining
...Data Mining Data Mining is a part of a larger process of knowledge discovery and it is the process by which data is automatically extracted in order to provide useful information that is predictive in nature and which may not have been known previously. 2. There are three steps in Data Mining. The first is Discovery, or the practice of examining data without a pre-determined hypothesis, in order to discover patterns in it. The discovery stage may occur by classification of data on the basis of clusters, association rules among sets of data, sequential analysis or the...
1 Pages(250 words)Essay
Data Mining
... fundamentals and algorithms of data mining. REFERENCE Fayyad, Usama, et al. Advances in Knowledge Discovery and Data Mining. Boston, MA: MIT Press, 1996. Han, Jiawei, and Micheline Kamber. Data Mining: Concepts and Techniques. San Diego, CA: Academic Press, 2001. Internet Resources"DB2 Intelligent Miner for Data." IBMs Intelligent Miner. IBM web site. ... DATA MINING Data mining can be defined as a process of analyzing data from different perspectives, different dimensions or angles, categorizing it and summarizing the relationships identified into useful information by use of data mining software. The software helps to find...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Data Mining and Web Personalization for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us