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Management of technology innovation - Essay Example

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While it is clear that Intel is a technology innovator in the semiconductor industry, many analysts consider Dell to be a technology integrator rather than an innovator. This matter is much more complex than we might think. It is true that most of the role for Dell is to be a simple integrator of technological innovations, but it is also valid to consider Dell as an innovator in the instance of marketing innovation…
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Management of technology innovation
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Download file to see previous pages 29 Sept. 2005). Besides this division into types, there is also another kind of classification of innovation depending on its impact on existing markets or businesses. So we also have sustaining innovations, disruptive innovations, incremental innovations, and radical innovations (Wikipedia. "Innovation". 29 Sept. 2005).
Regarding the focus that keeps driving innovation forward we have that innovation is "mainly supply-pushed (based on new technological possibilities) or demand-led (based on social needs and market requirements)" (Wikipedia. "Innovation". 29 Sept. 2005). From this point of view we can see that Dell is a marketing innovator. Dell engages also in sustaining and incremental innovations as it doesn't look for radical or disruptive changes in the market or the process. And it is quite clear that Dell is a demand-led innovator as it focuses its efforts in satisfying the needs of the consumers or customers.
We can learn about Dell's position regarding innovation in its corporate website. "Dell Direct Model" and its "Open Innovation and Effective R&D" approach are two distinctive examples of its involvement in technological innovation as a way of being creative in its business activities in the computer industry.
Dell states the following in relation to its Direct Model: ...
del are: Most Efficient Path to the Customer (), Single Point of Accountability (), Build-to-Order (), Low-Cost Leader (), and Standards-Based Technology." (Dell, Inc. "Dell Direct Model". 1999-2005). This is mostly a marketing innovation model in the field of technology. But this model also has in mind the technology aspect in its fifth tenet as it procures to produce "standards-based technology". That way Dell cares about the kind of technology being developed. Its compromise goes to favor open technological solutions.
Regarding its approach to innovation and R&D its position is also expressed in simple terms that give us an idea of the relevance of innovation in Dell's schemes of doing business. Dell says the following in its corporate website about its "Open Innovation and Effective R&D" method: "Dell's approach to innovation allows Dell to influence industry technology and product directions. Dell-developed customer requirements are shared with the industry through technology and product direction discussions with strategic partners such as Intel, Microsoft, Oracle, and EMC. Often, the requirements are also driven through open industry standards. In this way, the entire industry benefits from Dell's insights." (Dell, Inc. "Open Innovation and Effective R&D". 1999-2005). Dell's approach to technology innovation helps in the development of new products indirectly as those products are made possible by Intel, Microsoft, Oracle, and EMC in a direct way. So Dell is a technological facilitator. In other words, Dell is a technology integrator who refuses to assume the role of technology innovator on a full time basis.
All this looks fine and orderly, but many analysts disagree with Dell when it comes to giving their opinions about Dell's role at ...Download file to see next pagesRead More
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