Nobody downloaded yet

Mass Media - Essay Example

Comments (0) Cite this document
Summary
Diverse audiences populate the globalised world that we live in where the media is saturated with layered themes and messages catering (surprisingly) to all. The languages of media permeate the discussion of almost every issue, from personal decisions to public policy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
Mass Media
Read TextPreview

Extract of sample "Mass Media"

Download file to see previous pages The interest to unite the audiences and consumer markets where the audience is viewed as "naturally" occurring grouping of viewers, listeners, readers and users of different mass media that constantly churns and cans news, programs, articles, films, internet sites and other media products that allow access to various politically placed audiences. The media text named ------- help us ask the very question about the relationship between media and communication systems and how media systems reinforce, challenge, or influence audiences or its consumers. How do media ownership, support structures, and government policies influence media behaviour and content Ultimately, can media's responses to market pressures and vice versa have both helpful and problematic effects on race relations The answer is always yes.
Ever since, the beating of Rodney King and the ensuing riots the Media Audiences have formed a somber backdrop to America's "dialogue" on race. On March 3, 1991, officers from the Los Angeles Police Department (LAPD) stopped motorist Rodney King for a traffic violation, driving with two other raucous men. While being arrested and due to initial resistance, Rodney King was struck violently with nightsticks which was captured by George Holliday, a witness who videotaped the arrest, which later was extensively discussed written and broadcasted all over in local stations, like KTLA and commercial news networks world wide. Sergeant Stacey Koon, Officers Laurence Powell, Theodore Briseno and Timothy Wind were charged by such erractic behaviour, which drew a new racist grudge against the LAPD itself, after the indicted officers were acquitted. A riot broke out in Los Angeles. Streets protests and other form of subversive reaction to such police force gave away as people sought out an answer for democracy. Between April 29 to May 15, 1992, television networks devoted extensive resources and airtime to this uprising that helped it to fuel up more strongly and spread across in many parts of the city
Quickest response came from the media and the BBC article sums up past news with manifold signifiers that help us understand point of view reporting. It refers to the video of the incident that became a proof of inverse surveillance (i.e. citizens watching police) where audience andprotester organizations were formed nationwide to safeguard against future abuses. Although supportive, within a month after the riots, popular TV show "L.A. Law" shows video tapes depicting the riots and rioting violence by protesters involving a plot in which major character Stuart Markowitz (Michael Tucker) receives a near fatal beating from a rioter. This may be read as counter reactionary or racist again. A recent book called "Rethinking Rodney King" by Lori Leibovich suggests "that the beating that shook America may not have been as black-and-white a case as it appeared".1 Salon also suggests that "Judge [Joan] Klein -- whom I respect -- had been very active in Los Angeles politics and thought this hugely controversial case was hurting the cityBut she said in her opinion that [the case] should be moved out of Los Angeles, and out of the local media market." Now that is an interesting term, "media market". Somewhere the riot seem to have its roots within this media centric gaze, held at this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mass Media Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Mass Media Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/technology/1504518-mass-media
(Mass Media Essay Example | Topics and Well Written Essays - 1500 Words)
Mass Media Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/technology/1504518-mass-media.
“Mass Media Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/technology/1504518-mass-media.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Mass Media

Mass Media

...? Mass Media No: There are three major sociological theories which are made for the betterment of society, that are conflict theory, functionalist theory and interactionism theory. These sociological theories can also apply in social institution as well. In the paper I will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and...
6 Pages(1500 words)Assignment

MASS MEDIA ASSIGNMENT (Sociology)

...Bariatric ad is an intentional exaggeration employed to develop a sense of urgency and immediacy within the viewing community. This sense of immediacy is created in the hope that it will drive the target audience to the bariatric center and thus lead to greater profits for the company. Although it seems to be presented as a socially conscious message for the masses, it is, in reality, a scare tactic being used to bully obese people into doing something, preferably surgery, about their weight. (Northern Bariatric Surgery Institute, 2008) References Hall, Stuart. (1974). “Black Men, White Media.” Savacou, Journal of the Caribbean Artists’ Movement. Vol. 9/10. Cited in “Revealed: How UK...
5 Pages(1250 words)Assignment

Mass Media

...? Runnung Head: Social theories and Mass Media Social Theories and Mass Media: A comparison of the impact on Media and Society Number Instructor’s name Date submitted Introduction Mass media is a social institution, which has an impact on the society in which it functions, while all the same reflecting the attitudes and values of the same society. What is represented by the term, mass media is a matter of contest but still general agreement has it that mass media comprise of “TV, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines...
8 Pages(2000 words)Research Paper

Mass Media Violence

...? Mass Media Violence Faculty Location Introduction It is an undisputable factthat technological development in the mass media has had countless advantages on the lives of the society. Just to mention but, a few, improved communication has improved international relations, trade, and access to information, entertainment, and improvement in education among others. However, these benefits have not come without a price. Improved communication has promoted crime including international terrorism, robbery, fraud, while some other kinds of mass media are blamed for negatively influencing children. Abstract The public and policy makers have been...
5 Pages(1250 words)Essay

Mass Media Worksheet

...? Media Worksheet College Conspicuous consumption is the spending of money to purchase luxury goods and services to publicly display economic power and includes either the buyer’s income or the buyer’s accumulated wealth. It is a means of showing economic power either to obtain a socioeconomic status or to maintain it. It is both an economic and a sociological term that means that people believe that if they purchase these goods then they will have social prestige or will appear to be better than someone else. Most times these are expensive items or have designer labels. By some people it could be seen as just a behavioral attitude while others may view this buying method as narcissistic. Conspicuous consumption influences people... that is...
3 Pages(750 words)Assignment

Mass Media

...How far does the mass media operate as a public space in which competing and diverse ideas lead to rational forms of democratic decision-making This is the age of the information technology revolution. It has enabled the layman to not only witness but also become a part of important socio-political events both in the domestic and international fora. Today, the common man is empowered by technological innovations to participate in political and cultural developments. The coming together of different media has led to the merger of an astounding variety of media networks. This has in turn resulted in the emergence of the mass media as a public space wherein the masses can not only interact but also express their individual opinions... . The...
10 Pages(2500 words)Essay

Globalization and Mass Media

...Globalization and Mass Media: Political Implications The term globalization has gained tremendous significance since the 1980's. Globalization has certain underlying contradictions and is open to much criticism and dispute. What do we mean by globalization Can the world really be termed as a global village Are globalization and Americanization of the world, the two sides of the same coin How far has globalization bridged the gap between the First and the Third World Countries What role do the media play in spreading the idea of globalization We seek to find answers to these challenging questions that accompany a discussion on globalization. After the breakdown of the U.S.S.R, the fast...
4 Pages(1000 words)Essay

Effects of Mass Media

...Effects of Mass Communication No: Effects of Mass Communication Firstly, what is communication? Communication is the process through which a person shares his or her ideas or views with another person. So mass communication means communicate with people on a large scale like communication through internet, through newspaper, through radio, through television. Mass media have tremendous effects on the lives of people. There are many positive as well as negative effects of media. Diffusion of information has become very easy (Mosco, 2006). Now people get any information very easily through TV, radio, newspaper, internet, mobile phones etc....
1 Pages(250 words)Essay

Drugs and mass media

...Mass Media Influence on Perception of Drugs We often don’t even realize where we get some images of coolness we have in our minds, like why do we consider rock stars, whose lifestyle isn’t virtuous at all, as the cool ones? The point is that it is mass media that forms these conceptualizations of what can be considered as cool or not, helpful or harmful. We learn that drugs are helpful and consciousness expanding, and this point of view we’ve got from the mass media. First of all, it is important to analyze why mass media is so influential nowadays. Bunch of sociological researches discover the phenomena claiming which important role mass media plays in modern society impacting humans’ intellectual and psychological development... . In the...
6 Pages(1500 words)Essay

Mass media

...Mass Media Influence on Perception of Drugs Mass media plays a significant role in convincing our mind about what is good and what is bad or at timesdepicts indecent things in such a way that our mind considers them good decent for ourselves. At times we don’t realize that even if we know the something which is not good for us but in subconscious we feel that it is the current fashion. Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects, whether they are moral or immoral. In many cases...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Mass Media for FREE!

Contact Us