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Mass Media - Essay Example

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Diverse audiences populate the globalised world that we live in where the media is saturated with layered themes and messages catering (surprisingly) to all. The languages of media permeate the discussion of almost every issue, from personal decisions to public policy…
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Mass Media
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Mass Media

Download file to see previous pages... The interest to unite the audiences and consumer markets where the audience is viewed as "naturally" occurring grouping of viewers, listeners, readers and users of different mass media that constantly churns and cans news, programs, articles, films, internet sites and other media products that allow access to various politically placed audiences. The media text named ------- help us ask the very question about the relationship between media and communication systems and how media systems reinforce, challenge, or influence audiences or its consumers. How do media ownership, support structures, and government policies influence media behaviour and content Ultimately, can media's responses to market pressures and vice versa have both helpful and problematic effects on race relations The answer is always yes.
Ever since, the beating of Rodney King and the ensuing riots the Media Audiences have formed a somber backdrop to America's "dialogue" on race. On March 3, 1991, officers from the Los Angeles Police Department (LAPD) stopped motorist Rodney King for a traffic violation, driving with two other raucous men. While being arrested and due to initial resistance, Rodney King was struck violently with nightsticks which was captured by George Holliday, a witness who videotaped the arrest, which later was extensively discussed written and broadcasted all over in local stations, like KTLA and commercial news networks world wide. Sergeant Stacey Koon, Officers Laurence Powell, Theodore Briseno and Timothy Wind were charged by such erractic behaviour, which drew a new racist grudge against the LAPD itself, after the indicted officers were acquitted. A riot broke out in Los Angeles. Streets protests and other form of subversive reaction to such police force gave away as people sought out an answer for democracy. Between April 29 to May 15, 1992, television networks devoted extensive resources and airtime to this uprising that helped it to fuel up more strongly and spread across in many parts of the city
Quickest response came from the media and the BBC article sums up past news with manifold signifiers that help us understand point of view reporting. It refers to the video of the incident that became a proof of inverse surveillance (i.e. citizens watching police) where audience andprotester organizations were formed nationwide to safeguard against future abuses. Although supportive, within a month after the riots, popular TV show "L.A. Law" shows video tapes depicting the riots and rioting violence by protesters involving a plot in which major character Stuart Markowitz (Michael Tucker) receives a near fatal beating from a rioter. This may be read as counter reactionary or racist again. A recent book called "Rethinking Rodney King" by Lori Leibovich suggests "that the beating that shook America may not have been as black-and-white a case as it appeared".1 Salon also suggests that "Judge [Joan] Klein -- whom I respect -- had been very active in Los Angeles politics and thought this hugely controversial case was hurting the cityBut she said in her opinion that [the case] should be moved out of Los Angeles, and out of the local media market." Now that is an interesting term, "media market". Somewhere the riot seem to have its roots within this media centric gaze, held at this ...Download file to see next pagesRead More
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