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Planning Phase of the Jalupa Company - Case Study Example

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The paper “Planning Phase of the Jalupa Company” will look at the problem in the planning phase of the Jalupa Company. The company wanted to penetrate the current radio and musical instruments industry using the social media portals…
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Planning Phase of the Jalupa Company
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Download file to see previous pages The cause of action is to generate a decent investment that will see the strategy take off for the next 5 years. The facts that support this problem definition are that Kaluga has already created a JalupaBook that will see it reap higher returns. Another fact is that the margins will remain without having to split them into other costs.
 The future of the Kaluga solution is that will attract more clients from different age groups in a bid to keep the margins constant. This is because it will incorporate different technological advancements to control its market share. I want the new system to bring together users with different musical instrument requirements to interact and share their experiences.
 Dave D, who is the Marketing Group Vice President, is the individual who has shown interest in the outcome of the project. He is the best person for the project because of his vast experience in the industry, political connections, and expertise in musical instrument marketing.
 This initiative shall start in 5 years time because of impending considerations of sourcing for funds and sponsorships. The prevalence of e-marketing and social media are the internal or external events that take place to justify the date to be the perfect one.
 The completion date shall be 2020 because the JalugaBook shall have gained prominence among the new users and advertisers. This is the best date because all stakeholders will have understood the significance of conducting online businesses.
 There are a number of risks that the management fears might affect their planning strategies. For instance, the operational fear is the creation of JalugaBook since this is the organization’s first project in this field of online commerce. As a result, it might prove difficult to attract consumers and advertisers because some of them may not be comfortable conducting online business. ...Download file to see next pagesRead More
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