The outsourced development and the desire of young specialists to create cutting-edge solutions for current work organization, process automation, medicine, or just day-to-day life explain the number of growing companies and startups. Start-up became a synonym for innovation only a few years ago. Firstly, it starts as a project, usually with limited resources and a small team of young talents. The group often faces countless challenges before it finds a financial back-up.
The question to discuss is what do investors look for in start-ups?
- The market relevance
The capability to serve a big market is a leading criterion for investors to define start-up's success. Nobody is interested in a useless start-up or one that meets the needs of a single company. The investors aren’t looking for a one-day wonder to support; contrariwise, a key value for a project is its future relevance.
- The competitive capability
The investor should be confident in the start-up's competitive ability. The downsides review and risk analysis are required before the start-up would try to break into the market. Think about whether your solution is better than one that offers another company? Why? What can you fix in the idea realization? The understanding of the main problems increases a chance of triumph.
- The team unity
How else can investor notice a potential in a start-up? Organizational skills and a working climate in a team are things that create a solid foundation for a valuable project. For a combination of reasons, if the team isn't productive and efficient, the investor wouldn’t choose the start-up. A wake-up call for the investor is a team who put all the efforts to regulate conflicts rather than to work on a project.
Undoubtedly, it is more likely to choose the project that has a higher chance of a breakthrough. For this reason, the best product for a start-up business is one that fits all the requirements above. Furthermore, it is highly recommended to plan the finances for the nearest future to demonstrate competence for investment companies.
Business start-up - a useful material for understanding the issue.