We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Web analytics - Case Study Example

Comments (0) Cite this document
Summary
In the paper “Web analytics” the author analyzes a method of using raw data to meaningful data, especially about clients and the market. The procedure may involve segmentation of the market to understand the clients better. Client data are collected using surveys, questionnaires, focus groups…
Download full paperFile format: .doc, available for editing
Polish This Essay92.5% of users find it useful
Web analytics
Read TextPreview

Extract of sample
"Web analytics"

Download file to see previous pages Photo box is an online based digital photo and e-card sale website with about eleven million users across the globe. The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher conversion rates (Glagowski, 2010). OutcomeAt the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could  do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences....
The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher conversion rates (Glagowski, 2010). Outcome At the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences. Within a short time, the company had been able to get 16% new clients from the marketing. There was a 14% increase in sales of photo box products and services. Email open rate to clients sent increased to 33% while the website click rate increased to 35%. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Web analytics Case Study Example | Topics and Well Written Essays - 2250 words”, n.d.)
Web analytics Case Study Example | Topics and Well Written Essays - 2250 words. Retrieved from https://studentshare.org/statistics/1488794-web-analytics
(Web Analytics Case Study Example | Topics and Well Written Essays - 2250 Words)
Web Analytics Case Study Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/statistics/1488794-web-analytics.
“Web Analytics Case Study Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/statistics/1488794-web-analytics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Danesh web design studio problematic situation
We will build a model of the problem based on the selected method(s) and will discuss the limitation of the model we have developed. Also, we will discuss the process of exploring the model, arriving at recommended actions and implementing these actions within the culture of the organization.
14 Pages(3500 words)Case Study
Business Intelligence - Assignment 2
Teens_R_Us is also a business managing company that takes a large amount of clothing from different qualified suppliers and sale them in big stores with their company label on them. This specialized apparel sale company is a big retailer of Australia and this took almost 7 years to make their position in the worldwide scope.
7 Pages(1750 words)Case Study
Web design project. Phebra, Australia
They have a range of pharmaceuticals to cater for the majority of conditions in the "serious" and "life threatening" categories.This project has arisen out of a need to review and improve the existing Phebra website
5 Pages(1250 words)Case Study
Xtras Web Based System Project
However due to recession the company has experienced major drops in sale in the recent times. The company was set up in a way to do most of the business from the main office via post. There are administrative personals and marketing department in the current structure of the company.
18 Pages(4500 words)Case Study
E-Business , E-Commerce and Information System
It does not allow the users to place orders online, get a price quote or get full product specification from the site. The company’s core competency is to build and maintain
20 Pages(5000 words)Case Study
Assignment #8: Web Analytics writing assignment
These systems are very sophisticated ways to work out what is happening with a web site, where it is successful and more importantly how and where it is failing. The number
2 Pages(500 words)Assignment
Maynard Constructs A School Web Page Case Study
f knowledge that’s applicable in all the sectors of the community for the students either for the development of the academics or for life support skills that directly have positive impacts to the society. The approach in the case is full of fresh thoughts and ideas of how
1 Pages(250 words)Case Study
The Use of Web Bugs at Home Connection

The researcher states that though the bugs were intended to collect information regarding their promotion, most of their subscribers were not informed of the intention behind the company’s venture. This therefore makes their illegal access to their subscriber’s personal information a violation of their privacy rights.

2 Pages(500 words)Case Study
Amazon web services
This, in turn, helped businesses to get to the markets faster. Unlike competitors that charged an upfront fee and subscription fee, AWS adopted the pay-per-use pricing that helped its customers to save substantial costs. Amazon’s pay-per-use
1 Pages(250 words)Case Study
Useing Pace University Strategic Plan (ON PACE WEB),
Since then the institution has been providing quality education while emphasizing upon liberal learning. The main campus is located in the New York Metropolitan City. University has approximately 13000 students who are
5 Pages(1250 words)Case Study
Let us find you another Case Study on topic Web analytics for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us