#8: Web Analytics writing - Assignment Example

Google Analytics Investigation. (First sur no qualifications like Dr. College Position in organisationPlace of authorIntroductionThe research is on the uses made of analytic systems; as they are primarily used to optimise web site visitors, marketing and sales, how do they work. In particular how Google Analytics works for a user, what it can do and why. There will be a brief comparison against other providers of similar products and services, how they differ and whether they offer more than the Google system.

These systems are very sophisticated ways to work out what is happening with a web site, where it is successful and more importantly how and where it is failing. The number of hits, does the customer complete a sale on a visit or why not, the region of the world or country that is best for sales, and whether marketing on social media sites like Twitter is successful.Google Analytics Product Description and Brief ComparisonsThe service offers the following products in brief:Advanced segmentation.

This product shows how much direct traffic there is, by segmenting the traffic into customised reports it is possible to see visitor numbers or where the best revenues are coming from in a graphic format. The Adobe product called Adobe SiteCatalyst, offers a similar service to Google, but it took a moment of searching the site to find the product, simply because of the name, where as with Google there was no confusion, (Adobe, 1996 – 2011). Motion Charts. Is a way of visualising data, by setting up a graph in five dimensions to show key word search and how successful they are.

On a search engine a potential customer will do a search using certain words E.G. for a new car they may enter “car sales” on the search engine. The web site has car as the key word, by using the charts it is possible to see how many have visited and how many have bought a car through the site because of that key word. Map overlay of the world. To find out geographically where site visitors are coming from it is possible to display them on this interactive graphic. By clicking on a spot that shows up in red a view of the visitor numbers show up for that area.

By this method it is possible to see the good and bad areas for the product. If very good a marketing person knows they can go ahead with an ad campaign there. Other companies researched do not show this feature in such an intuitive way; they rely on figures only, which is not so good for a busy worker to take in. (Web Analytics, 2011).Goals overview. This shows the situation at present against preset goals, by viewing this it is possible to see if the goals are being achieved or failing. Content overview.

For any web site the written and graphical content is very important in converting a visitor to buying the service or product. This product helps to optimise content for individual landing pages where the exact content can help convert visitors to buying. (Web Analytics Demystified. 2011).Create and Share. This product allows people in a company to share similar data giving them the chance to decide collectively on their decision-making. Dashboard. The front end of a system is very important to users; it needs to be fast and easy for people who are very busy.

Google uses Dashboard, here a user can customise what they want to see of the product range on one page, then by clicking on a particular product or app they can go directly to it, rather than having to find it on a large web site each time. It is used in Create and Share as the page for the shared products and apps for all in a company.Conclusion.Google Analytics is a modern well thought system of products that can give web site designers and owners the chance to see how their web site is performing and to get statistics showing that performance in many different ways, so satisfying all players in a company.

References1. 2. Adobe. (1996 – 2011) Web Analytics. Omniture, Adobe Systems Inc.3. http://www.omniture.com/en/products/analytics. 4. Accessed for comparison to Google analytics.5. Google (n.d) Enterprise-class web analytics made smarter, friendlier and free.6. http://www.google.com/analytics/. 7. Accessed as it is the home page for Google analytics information.8. Web Analytics (2011) Digital Analytix. ComScore Inc.9. http://www.comscore.com/Products_Services/Web_Analytics?pi_ad_id=9986737807&gclid=CLi_5KmW46wCFY0OfAodljzWng. 10. Accessed as a second comparison site to Google analytics.11. 12.

Web Analytics Demystified. (2011) Web Analytics Demystified. Web Analytics Demystified.com. http://www.webanalyticsdemystified.com/ 13. Accessed for an impartial view on the products in this paper.