We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Running head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION OPTIMIZATION - Essay Example

Comments (0) Cite this document
Summary
Marketing predictive analytics to determine allocation optimization Name: Institution: Course: Tutor name: Date: October 11, 2013. Contents Contents 1 Marketing predictive analytics to determine allocation optimization 2 Abstract 2 Introduction 3 Background information 3 Predictive analytics 4 Methods of predictive analytics 5 Descriptive modeling 5 Predictive techniques and modeling 5 Contribution of predictive analytics to management 6 Conclusion 7 References 8 Marketing predictive analytics to determine allocation optimization Abstract Understanding, gauging, and demonstrating direct effects of marketing on corporations’ short term and long-term revenue stream, return on investment and o…
Download full paperFile format: .doc, available for editing
Polish This Essay91.8% of users find it useful
Running head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION OPTIMIZATION
Read TextPreview

Extract of sample
"Running head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION OPTIMIZATION"

Download file to see previous pages The executives are further instituting firm wide analytics at all levels of management to ensure that reported metrics are significant to determination of organizational and industry’s performance measures. This paper focuses on applied methods, by the executives, for marketing predictive analytics towards optimizing allocations. Introduction Organizations, whether profit making or non-profit making, seek efficient utilization of their resources towards meeting their objectives. Profit based organizations focus on financial benefits from their ventures and aim at minimizing operational costs and increasing revenues through mass sales and high profit margins, factors that establish the need for effective marketing. This paper offers a discussion on predictive analytics, its associated methods, and its contribution to management to support C-Suite Executive decision making on Corporate Operations. Corporate operational divisions include marketing, information technology, and Operations. The paper focuses on marketing operations and application of analytics in monitoring, evaluation, and forecasting to aid informed decisions among C-suite executives’ decisions on key performance measures such as revenue levels, customer relations, and cost minimization. Background information An integrated system that can share data and developed knowledge from the data is necessary for organizations and data management by specialized departments within the organizations is necessary and achievable through business intelligence teams. The last decade has marked an increasing trend in application of business intelligence in the corporate sector as organizations seek efficiency. The Motorola’s Six Sigma methodology for process improvements and waste elimination to reduce costs and increase revenues is an example. While such applications could have been effective, application of statistical tools to collect and analyze data from business intelligence programs and tools and consideration of available data from organization’s databases offer a basis for determining organizations’ levels of efficiency. These metrics, at a managerial level, are important in running day-to-day teams, managing individual performance, understanding internal and external dependencies. Operational teams provide interdepartmental metrics on volume, accuracy, timeliness and consistency, measures whose applications increase competitive advantage and raises the knowledge of the data to not only predict scenarios but also optimize them. This paper seeks to promote optimization of marketing teams’ resource allocation within the financial management investment industry (Davenpoint and Harris, 2007). Predictive analytics Predictive analytics is a branch of statistics that evaluates data for forecasting purposes. Klimberg and McCullough describe it as an integral term that combines “data mining and predictive modeling” as well as other data analysis techniques (252). It derives its basis ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Running head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION Essay”, n.d.)
Retrieved from https://studentshare.org/statistics/1487791-running-head-marketing-predictive-analytics-to
(Running Head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION Essay)
https://studentshare.org/statistics/1487791-running-head-marketing-predictive-analytics-to.
“Running Head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION Essay”, n.d. https://studentshare.org/statistics/1487791-running-head-marketing-predictive-analytics-to.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Running Head
This is particularly factual for the administration of persistent situations. This article presents a brief account of self-management. It provides three self-management tasks - health management, responsibility management, and emotional management - and 6 self-management abilities, which are (1) analytical approach; (2) taking right decisions; (3) proper use of resources; (4) the development of a receiver-provider rapport; (5) strategy formation; and (6) self modifying.
10 Pages(2500 words)Essay
Research 3 software applications with balanced scorecard, business intelligence, business analytics and predictive analytics tha
Business analytic applications are generally used to measure and predict the performance of various business operations and consequently such applications are important sources of business intelligence to the organizational management which can help the to make improvements in their organization’s business functions (Davenport, 2006).This paper discuses the three main business analytics applications such as SPSS analytics, SAS analytics application and Oracle analytics software as well ass their potential deployment in cloud computing. IBM’s SPSS predictive software is currently one of the widely used business applications that enable managers to effectively and accurately predict a numbe
6 Pages(1500 words)Term Paper
Running Head: Social Work With People With Substance Problems In Scotland
Mrs. Smart says Leanne normally injects twice a day, smokes heroin on occasions & also sometimes takes street valium. She says Leanne no longer drinks. Leanne is a single parent with a son, Scott [aged four]. Leanne, Scott & Mrs. Smart live together in a council flat in an area of the city with higher than average indicators of deprivation.
12 Pages(3000 words)Essay
RUNNING HEAD TEAM DYNAMICS
In general, the pattern of relationships among positions in modern organizations and among members of the organization is important because without effective support performance efficiency can be reduced. The division of work among members of organizations and the co-ordination of their activities so they are directed towards achieving the goals and objectives of the organization is also a crucial factor.
5 Pages(1250 words)Essay
Running Head: Hearing, Deaf and Hard-of-Hearing Students Satisfaction With On-line Learning
Today students with disabilities all across the United States can not only benefit fully from a traditional educational program but also can participate in a normal classroom environment. For these students, computer-based technologies can play an especially important role.
20 Pages(5000 words)Essay
Running Head: Feminism in Society: What is the Reality
The liberal approach to feminism defines it as an effort to gain equal rights and respect in a society that does not treat women equally (Haslanger 2006; Haralambos and Holborn 2000). Is this a true assumption If so, is it possible to gain equality for women Can women as a group be compared with men as a group How do the different types of feminism relate to modern society Have women attained equal standing in the workplace Does radical feminism contradict liberal feminism
6 Pages(1500 words)Essay
IMC & Customer Satisfaction...and that i also should be the running head for the apa
In case of Inter-Global Medicare, its advertising strategies are needed to be designed in such a way that it leads to increased satisfaction for its customers and help in achieving its overall marketing goals and objectives.
4 Pages(1000 words)Essay
Predictive Policing
ut of crime zones is done using (Henry, 2003) Geographical Information Systems (GIS) which is tallied using statistics of crime in particular regions. This means that police officers do not need to make random patrols but rather target specific regions that are notorious in
4 Pages(1000 words)Essay
Predictive Methods
The experts actively engage in responding to questionnaires with the aim of reducing the range of responses arriving close to consensus of the experts [2]. In this method, the experts answer the questions and
1 Pages(250 words)Essay
Academic analytics
This has ushered the higher education system into an era characterised by increased scrutiny from the various stakeholders. For instance, the
4 Pages(1000 words)Essay
Let us find you another Essay on topic Running head: MARKETING PREDICTIVE ANALYTICS TO DETERMINE ALLOCATION OPTIMIZATION for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us