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Reporting the Survey on Green Organic Restaurant - Research Paper Example

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Author: Instructor: Date: Survey on Green Organic Restaurant 1) Problem Statement The main objective of this research is establishing an adequate branding strategy that can be used to spread awareness of the newly opened Green Organic cafe, located in Almaty, Kazakhstan, and build strong external communication…
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Reporting the Survey on Green Organic Restaurant
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Download file to see previous pages There are significant challenges pertaining to convincing consumers that Green Organic cafe is introducing a new product, and it is healthy, or it promotes a healthy lifestyle. Therefore, the cafe has to direct, shape and focus on how customers will perceive its new product. How customers see an organization’s brand is not just what their eyes see but what they think and feel (Kotler, Pfoertsch and Michi 187). Green Organic cafe’s main objective is to promote healthy lifestyle by emphasizing on the quality of their product and the uniqueness of raw food. Presently, the raw food trends have less exposure, and are a well-known lifestyle in other parts of the world. There is lack of knowledge about raw food, in Kazakhstan, which might be a constraining force. A negative impression, which will be harder to change, can be created when clients lack information. Therefore, this survey has the main objective of carrying out a thorough market analysis. The study seeks to find out the restaurants and cafes in Almaty that are perceived to serve healthy food. Furthermore, the study seeks to establish the level of efficiency of online shopping service in the food industry in Almaty. The main hypothesis of this study is to establish whether there is a relationship between the perceptions of what healthy food is and accepting the new brand/ product, which is raw food. Another hypothesis is that of establishing whether there is a relationship between efficiency of online shopping service in the food industry and acceptance of new brands. Given that there are no traditional or new media channels that Green Organic cafe has used for promotion, the hypotheses will establish whether there is a relationship between online shopping service in the food industry and acceptance of new products and brands introduced by restaurants that are perceived to serve healthy foo ...Download file to see next pagesRead More
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