In this paper, the analysis of fantasy sport in the European continent has been conducted. Recently, fantasy sport has become a phenomenon with people resorting to it as a way of entertainment. One of the entertainment is the introduction and development of various sporting activities…
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With the saturated point of Great Britain, the market of the fantasy league is gradually growing to build the brands to the outside emerging markets. The fantasy league is largely grown in three major countries in Europe. Germany, France, and Italy proved to be the best marketplace for the sports fantasy more especially in football. Mondogoal is a company that is based in the territories of Europe (Lupica, 2014). There were a number of reasons why it was based to Europe especially in football. There was a license that was issued in the Great Britain including England, Wales, and Scotland. Italy, Spain, France, and Germany are regulated thus it is time-consuming and costly to get a license. Most of the companies decide to partner with the companies that have already acquired the license in order to offer the service. Brazil has got no problem when establishing the fantasy sports company because as long as one is not based there, he or she can play the gamble game and earn cash. The only problem is that the market is new and its growing up (Blessings, 2012). Analysis of the marketIn Europe, the fantasy sport is very popular because the companies involved normally allow players to select from the real players from the sports. That is to say, the players of this game normally choose the virtual players online, all from the list of the players they adore. With the ardent fans of these game-winning prizes upon winning the game, it has penetrated in many parts of Europe (Collins, 2013).
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