Sports and Media Sensitivity - Essay Example

It is shown that the behavior of people when conceiving visual sporting activities on television is different from newspapers and audio. Effective communication and expression are more attainable in visual images that are experienced in television. The diverse concepts addressed in sporting media plays a central role in actively initiating mental reaction towards various activities. For instance, in contemporary sports activities like Football and athletics, stadia are surrounded by several advertisements.

The reason behind such advertisements is that people tend to associate images with events which have a significant effect on the mind of the spectators. The aesthetical effect of sports in the mind is active and calls for an insightful study of how images infiltrate thoughts that sound. Media has used this concept to tune the mind of the mass and provoke widespread politics in sports (Kirsten, 2007). According to Fransen, a long period of exposure to television make people begin developing a strong relationship with respect to media content.

Considering the increasing popularity of football across the world, people tend to associate watching television with various European premier leagues and this, in turn, promotes media commitment to meet people’s demands.