Sports Development and the Media - Term Paper Example

Sports Development and the Media Table of Contents 0.Introduction 3 2.0. Analysing and Synthesising Sports Development Issues 4 3.0. Evaluating the Coordinated Approaches to Sports Development 8 4.0. Impact of Current Sports Development Practices on the Future of Sports 9 5.0. The Role of Sports Organisations and Their Strategies in Sports Development 11 6.0. Conclusion 13 7.0. References 14 8.0. Bibliography 16 1.0. Introduction Sports Development has been referred to as a precise explanation of the policies, applications and processes intended toward the encouragement of societies’ inclusion in sports related activities. Media to a large extent helps in highlighting these activities related to sports development. These mentioned characteristics are quite significant as they form a fundamental aspect of work engaged in offering prospects and constructive knowledge in the field of sports. This process focused viewpoint eventually directs toward the demanding fundamental inference that teachers, facility managers, youth workers, policy developers, coaches, society outreach personnel, health specialists and several others are all said to be involved with sports development. On the other hand, in this professional matrix there is an assorted economy present which entails paid professionals, academics, volunteers, policy developers and practitioners. In the good times, the policy of sports and financial support have been endorsed and encouraged vigorously and in the awful days these aspects have jointly been protected against economising. In-spite of all these, substantial concern prevails among various actors as well as institutions in relation to sports development. The rise of the disagreement and discord crops-up from the challenging discourses, applications and policies. A record in regard to the political nervousness was found from considerable academic investigation among the supporters of privileged progress of sports and the broader group participation. Such tensions are evident in the sports history of UK and also in other countries as well (Hylton & Bramham, 2007). 2.0. Analysing and Synthesising Sports Development Issues Sports development has been stated to be a process with the help of which attention and want to be a part of sport might be instilled in such individuals who are still presently unresponsive to the idea. Media has been known to contribute greatly towards the development of sports. It has been also said that with the help of this process, chances could be provided to those individuals who are presently not a part. It has been defined as the process with the help of which the individuals who are presently a part of the activity or the process might be facilitated to continue doing it with consequential frequency and increased contentment. This would allow the participants at every stage to attain their entire potential. Sports development is the idea of making sure that the ways and arrangements are in their respective positions so as to facilitate individuals to gain knowledge of the fundamental talents, to take part in their preferred from of sports, build their skill and performance along with scaling points of excellence. The development or focus on the sporting activities with the help of media helps substantially to get a proper understanding of the sporting events and activities (Houlihan & White, 2002). There were numerous complex theoretical issues related to sports development. Believers of contending practices entailing the modernisation viewpoint, imperialism concepts, dependency concept, world systems concept, figurational sociology as well as globalisation investigation have wanted to make a comparison and distinction of sports development among various societies. In the recent times, these mentioned traditions were observed to have managed inclusion in the field of sports study. Challenging declarations were found to be made in respect to the sufficiency of the mentioned traditions (Maguire, 2002). While evaluating the practices, various theoretical complications became apparent. The complications were focused on chiefly few areas like the propensity of judging in dichotomous methods, the employment of mono-causal reason and clarification, the tendency of perceiving the mentioned processes as administered by the planned as well as unplanned behaviours by groups of individual and also the dearth of sufficient explanation regarding gender authority. Numerous twofold resistances that trigger in developing arguments regarding sports development could be recognised. These entail ‘universalism against particularism’, ‘integration against fragmentation’, ‘homogenisation against differentiation’, ‘juxtaposition against syncretisation’ and ‘centralisation against decentralisation’. Additionally, the mono-causal reason which has been learnt to clearly come out at times in investigations focus on the issue that whether the development processes could be elucidated with chief regard to the economic, cultural, technological or political. To keep away from any further complications it was suggested that investigation which entails the notion of globalisation is said to be mechanically or absolutely focused on a homogenisation thesis. These investigations are then supposed to recommend the surfacing of a tradition that is global and is thought to put an end to the disagreements (Maguire, 2002). It needs to be taken into concern that the process of sports development could not be stated as the only direct result of the behaviours of nation-state. Irrespective of the success and failure of ports in the countries, the process of development is carried out independently. The independent processes require to be explained with regard to the way they execute separately of conservatively selected socio-cultural and communal practices. However, the notion of sport globalisation has been related to the planned ideological processes of certain groups of individuals from specific countries, the prototype and the development of sports could not be concentrated only to such ideological processes or practices. Media has helped to a large extent in globalisisng the concept of sports development. Media has helped to remove the geographical barriers and promote sport as a global activity (Maguire, 2002). Cognitive skills in sports have been referred to as mental or rather intellectual skills present in a sports person. This kind of skill is said to have an effect on the observation. These are considered to be vital for making effectual choices and to solve issues successfully. Therefore, it can be well understood that the cognitive or rather the intellectual skills are needed in sports so as to perform better. For the skills to be practiced there is a requirement for specific fundamental elements, such as power and a good and proper synchronization of the sense organs and specially those which are important depending on the type of sport. Such elements or factors are stated as capabilities and are considered to be different in comparison to skills. The reason for the difference has been accounted for the fact that capabilities are widely ascertained genetically. To put it differently it can be said that capabilities have been studied to take place naturally without any effort and is also said to possess lasting features. However, skills have been stated to develop with the help of practice. Therefore, with regard to sports it can be said that the cognitive or intellectual capabilities that are naturally present in an individual could be enhanced and developed to be a cognitive or intellectual skill with the help of constant practice. Media helps an individual to enhance one’s skills. The promotion of sports and the projection of the sporting activities by the media help individuals to gain an understanding of the activities and ways of the particular sport in which one is interested in. This in a way helps in acquiring and enhancing the skills (Honeybourne, 2006). 3.0. Evaluating the Coordinated Approaches to Sports Development The term ‘sports development’ has been stated to be vague and has been challenged. The term ‘sports’ have often been barely described with regard to rule, competition directed games concerning some level of physical behaviour or actions as well as exercise. The term ‘development’ summons up the notion of education along with maturation. This implies the steady combination of information, the lessons regarding capabilities and realistic skills. Both the descriptions of the terms are quite evidently different but still are used together. The coordinated approach to sports development means that the physical behaviour and the exercises should be incorporated with proper knowledge and work towards enhancing the skills. Media facilitates in providing vast knowledge regarding sports. Media itself combines the physical exercises with appropriate knowledge and focuses on the various facets of the combined effort. The development of sports should include the key ideas regarding sports, the guidelines suggesting intrinsic as well as the extrinsic advantages of sport, the altering arrangements of organisations along with the leadership ways and also the fresh coaching rules. Media has been observed to entail the mentioned chief ideas and helps in providing the current information related to sports. Involving these factors would enable to plan better and increased effectual methods of triggering interest, contribution and performance in the field of sport. This coordinated approach not only helps in enhancing the sporting activities but also takes it to a level of excellence. Media assists in coordinating the different facets and develops it into a single synchronised approach. This approach helps in triggering the importance of sports and gives rise to the initiation for participation with the intention of enhanced performance (Hylton & Brahman, 2007). Professional skill refers to those proficiencies or abilities that are acquired with the help of experience. Experience is also gained with the help of media as, it helps in providing an insight into the entire process of sporting activities. The professional skills can be acquired with the assistance of professional knowledge and this can be obtained from several ways like scientific method, systematic observation, introspection, shared experience of others and intuition. Media also plays a noteworthy role in assessing the professional skills and developing them into practical skills. However it has been observed that coaches or athletic trainers do not believe in the fact of using the scientific way. Practical skills are developed or acquired with the implementation or application of the professional experiences which helps an individual to gain more capabilities and knowledge through the practical applications. The skill acquired with the help of experience when is applied practically, develops into practical skills. Until and unless the skills gained from experience are applied or performed, an individual cannot assess the benefits and limitations of those skills. Once they are applied and performed, the benefits and the shortcomings become evident. Certain alterations are made or techniques are then developed with the intention to enhance the benefits and restrict the shortcomings. These altered skills are then incorporated in an individual as practical skills (Weinberg & Gould, 2010). 4.0. Impact of Current Sports Development Practices on the Future of Sports The practices of sports development and promoting it with the help of media has been gaining quite importance lately owing to the benefits involved with it. Sport was identified as a chief and important part of individuals as well as of the communities or the society. Previously sports was considered to be beneficial essentially in terms of its individual sake as it assists in promoting and building personal capabilities, competition, fun among the participating people and individual confidence. However gradually it was identified that sport had the potential to prove beneficial in a wider aspect with the help of making an important contribution towards the government guiding principles with regard to national status, foreign policy as well as international diplomacy. Sport has been also said to be making significant contributions towards the development of tourism along with city regeneration, progress in the local community or society, in the fields related to health and even assists in restoring social partitions that are centred on class, disability and gender (Hylton & Bramham, 2008). Sports development has been contributing to a large extent towards the society. The promotion of sporting activities nationally as well as internationally with the help of media has proved to be highly advantageous for the community as employment opportunities have been created with the promotion of sports. Countries have been able to earn revenues with the promotion and organisation of sporting events. The promotion of sporting activities helps to build a healthy nation. Development and promotion of the sporting activities even assist in enhancing the relationships among different countries (Hylton & Bramham, 2008). The benefits associated with the practices of development of sports individually as well as with the assistance of media are stated to have a positive impact on the future of sport. This positive impact would be owing to the advantages as well as the development of sporting activities which would create a desire of involvement and contribution among individuals and this would help to enhance the sporting activities along with the performances which would help the sporting activities to scale levels of superiority. The skills acquired with the help of sports development is being transferred to the future with the help of the development practices and media (Hylton & Bramham, 2008). 5.0. The Role of Sports Organisations and Their Strategies in Sports Development Sporting organisations are capable of designing strategies in two different levels i.e. the corporate level and the business level. The strategies designed for the corporate level are pursued by the overall organisation and are needed to be applied in circumstances when it begins to contend in quite a few different industries. The strategies designed for the corporate level helps in deciding for the organisation that what businesses should gain if they get engaged in some other initiatives apart from the existing one. These strategies facilitate the company to form synergies with different businesses which would prove to be advantageous for the organisation. Promoting the sporting activities and products through media are being adopted as a part of organisational strategy. This promoting strategy proves to be effective for the organisations as it helps in catching the attention of a large mass of people which also helps in boosting the profitability factor for the organisations. Whereas the strategies designed at the business level helps the company to find solutions regarding the way to content in the specific industry. In case an organisation is just involved in one particular business then both the business and corporate level strategies would be the same. But in case of a sports organisation, functioning in the industry involving different aspects would have strategies designed for two different levels. The strategies of the sports organisations play an important role in promotion of sports or sports development (Slack & Parent, 2005). 6.0. Conclusion From the above discussion the advantages and the need of sports development comes out evidently. The development and of sports through media assists in having a noteworthy impact which helps in promoting the sporting activities with the help of which participation and contribution is being initiated in individuals. The practices related to sports development with the help of media also helps to enhance the performance of the sporting activities. The sports development practices entail a lot of aspects like the sporting theories, issues, cognitive and intellectual skills, practical as well as professional skills and also the impact and importance of the development practices on the future of sport. The practical facets of the sports are combined with the theories which help in enhancing the sporting activities. The development of sports is actually done with the help of combining the physical exercises with the appropriate knowledge. Media plays a great part as it helps in communicating this concept clearly across to the people. 7.0. References Honeybourne, J., 2006. Acquiring Skill in Sport: An Introduction. Routledge. Houlihan, B. & White, A., 2002. The Politics of Sports Development: Development of Sport or Development through Sport? Routledge. Hylton, K. & Bramham, P., 2008. Sports Development Policy, Process and Practice. Routledge. Hylton, K. & Bramham, P., 2007. Sports Development: Policy, Process and Practice. Taylor & Francis. Maguire, J. A., 2002. Sports Worlds: A Sociological Perspective. Human Kinetics. Slack, T. & Parent, M. M., 2005. Understanding Sport Organizations: The Application of Organization Theory. Human Kinetics. Weinberg, R. S. & Gould, D., 2010. Foundations of Sport and Exercise Psychology. Human Kinetics. 8.0. Bibliography Green, M. & Houlihan, B., 2005. Elite Sport Development: Policy Learning and Political Priorities. Routledge. Wenner, L. A., 1989. Media, Sports & Society. SAGE. Read More