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According to the findings of the paper "Business Strategy of Nike", it can be said that in 1968, Nike company became an independent organization after Blue Ribbon Sports, the original company that adopted Nike by Knight, cut bonds with the former Japanese company.... Nike is a sportswear company that was established in the year 1957 by two young entrepreneurs with an intention of satisfying the clothing needs of athletes.... Primarily started as a store to import and distribute footwear products from a Japanese company called the Onitsuka company, it went on to become an independent store after the realization of profit limitations imposed by the latter....
12 Pages
(3000 words)
Research Paper
This paper 'sports, Entertainment and Media after the 2nd World War' seeks to evaluate the past three decades, when there has been an increase in the participation of women in recreational and top level sports.... The author states that after the 2nd World War, there was only a small female minority of under 10% in sport organizations, but today; females are active participants in a range of sporting activities and in most European countries, the members of organized sports are females between 30% and 40%....
10 Pages
(2500 words)
Essay
This paper ''Talent Identification for sports'' tells that The competition itself is a well-defined shape of talent identification, as it facilitates recognizing the most talented and suitable athlete for a particular sport.... Many athletes did not identify their self-talent and chose unsuitable sports for themselves.... It is essential to realize that without talent identification and talent development, spending time on unsuitable sports is a wastage of money, energy, and time....
5 Pages
(1250 words)
Essay
Just like other world sports, formula one has had to deal with various issues both in the past and in the present.... It is among the most famous world sports alongside football, rugby, and cricket.... ust like other world sports, formula one has had to deal with various issues both in the past and in the present....
7 Pages
(1750 words)
Case Study
This report "Marketing Plan for Nike company" illustrates a comprehensive market plan for Nike company.... The company has revealed its strategies to bid the stiff competition and achieve sustainable, long-term growth.... Nike company is an international business.... The company has set a revenue target of $ 27 billion by the end of the financial year, attributed to major sales expected from the branded products....
15 Pages
(3750 words)
Report
Broadly CRM is referred to as a marketing and strategic positioning tool that connects a brand or a company to a relevant social cause.... CRM involves programs in which firms contribute a specified amount to influence consumer buying behavior on the company's products.... In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance brand loyalty.... Nonetheless, fan identification will act as a moderator on the impact of sports on the student's choice of licensed team products....
11 Pages
(2750 words)
Research Paper
This case study "Brand Royalty in Sports Industry: Nike company" establishes how Nike, a sports industry brand can remain competitive in the face of global competition using CRM and consumer behavior to build client loyalty and brand equity through primary and secondary research.... A consumer who maintains a good customer relationship with the company has got a well-defined preference and is highly skeptical that the marketer should meet the desired expectations....
20 Pages
(5000 words)
Case Study
The essay "Safety and Crowd Management in sports" focuses on the critical analysis of the major issues on safety and crowd management in sports.... sports have made the world to be so attractive, millions of dollars change hands to avail football to our television sets.... sports cannot be there without spectators since the world of sport demands the spectator's attention.... Sport has been a very powerful force in the current world and is becoming increasingly promising with both the players and the spectators becoming sports addicts....
8 Pages
(2000 words)
Essay