Run to win marathon - Essay Example

?Run to Win Brief Run to win is a half marathon planned for sports men. A half marathon is the longest running event that is for experienced runners. This race is on 21 km or 13.1 miles. It is called a half marathon because it is half the distance of a marathon and is run on the road. The distance is challenging but it does not require the extensive training one has to go under in a marathon. Some places the half marathon is also known as 21k. Usually people tend to start with a half marathon and then take up the challenge of a marathon. (Dostoc, 2011)This physical and mentally demanding excursion requires a lot of training and proper preparation if being attempted for the first time. Proposed Date: 12 February 2012 Location: --- Time: 8 am-2 pm Event Objectives Primary Objective To ensure that top major athletes attend this half marathon on 12 February 2012 and make this event a major success. This will be achieved by inviting the athletes personally by telephone and personal invitation and making sure the event is well attended and proper coverage is provided. (Smart Plan, 2011) To achieve coverage, the management will make sure that the proper authorities are notified and that word gets out and the respective media makes the event a smashing success. In short to make sure that the even brings in top people and proper coverage is provided to them. Financial Objective The financial objective of this event is to gain enough sponsors to support the financial cost of this event and churn out a profit if possible. The prize money is such to entice top athletes so that the event becomes a successful one and draws in big crowds. As its both open to males and females thus it would be only fair if the prize money is awarded to both the top contestants and runner ups in both the gender. It is decided thus to either breakeven or to run into a profit which would thus lead into further event planning generation. The prize money for the winner could be settled at $2000 followed by $1500 for the second runner up and $500 for the third runner up. All these figures are estimation and a minimum figure is thus provided and is not final. These values are both for males and females separately. (Dostoc, 2011) Event Details The event is aimed at the young and upcoming athletes along with the mixture of some top class professionals to make the competition exciting. This is done to let the young and upcoming athletes to show case their sportsmanship and talent and with a desire to win the prize money, the event sure is to draw a lot of attention and competitors from all around the country. Also with the event being a prominent one the outreach would be huge because of the media coverage that would be present before and during this event. Activities The race being the main event and activity itself is not the only main attraction of the event. To make this event a more bigger and better success, I decided to put in some extra events so that not only the athletes and racers could participate but also the general audience or the spectators of this exhilarating race could take some interest too besides watching. Included is a costume contest competition, during the race there are some tricky fun obstacles to make the race more interesting and challenging. Also to make it sort of more exciting the audience gets a chance to enter into a lucky draw that sort of works on the ranking of the racers in the events. (Active Network, 2011) Promotion The promotion of this event is a must and thus needs to be on an extensive scale so that majority of the people are made aware of this event and are thus attracted towards it leading it to make it a success. The most likely options include that of social networking and social media, chiefly Facebook, twitter, MySpace, Google plus and the likes. (Goshen, 2010) Social media penetration would guarantee a lot of exposure and platform but is not enough, so poster, word of mouth leaflets and such conventional and popular mediums would also be favoured too. The cost for these would raise but the scale of this event means that the promotion of this event should be on grand scale too. A newspaper spot would be feasible and would commend great publicity. (Active Network, 2011) Tweeting, commenting and sharing would become the norm and viral sharing would mean the spread would be rapid bringing in more people. Banners could be erected too also along with drives to increase the funding and exposure about this event. Televising the event is a possibility and even advertising the event in the television before its final day could bring in big turnouts and favour revenue and thus profits. Event Budget Income Particulars $ $ Total Ticket Sales 5000 Sponsorship of the Events 75000 Sales from stalls 10000 90000 Total projected income = $ 90000 estimated. Expenditure The expenditures are estimated as below: Particulars $ $ Total Athlete Management Service 10000 Marketing, Promotion and publicity 20000 Other grant and permission expenses 10000 Uniform charges and other miscellaneous charges 15000 55000 The total estimated figure for expenses comes around to $55000 Profit Particulars $Total Income 90000 Expenditure 55000 Profit 35000 The profit obviously would be income minus expenses and the estimated values and figures propose that the profit generated would revolve around these figures. Again this all depends on estimation and would be subject to change and for unseen expenditure or emergency cases that would require the figures to take a whole different approach altogether. (Party People,2006) The profit would then revolve around $35000. Event Evaluation 1. The management of this event requires proper people to run the job, therefore looking back at the objectives both primary and financial, it is evident that to keep in line with the long term view of achieving the goal set in primary objective the whole team that is to work in this event management must align their personal goals with the main goal of the team so that everyone works together and pulls tremendous event. Also the figures projected in the budget for income and expenses need to be re-analysed and to be ensured that they take into account the real cost of pulling off this event and the income realized in it. Also income realized must be matched off with the expenses for this event to ensure a proper profit figure is materialized and thus is not exaggerated. 2. The figures of income, expenses and profits are rough estimates, subject to change and could also unexpectedly soar in the case of emergencies. The values give above thus do not give a full truer picture of the event that would materialize in its final stages and its success depends on the availability of the finances and the easy management of the cash flow and cash cycle to avoid any inconveniences. 3. The publicity and promotion of this event is another point worth considering that made me come to the judgement that for this event to be pulled off in a successful fashion and manner. Therefore the proper mediums and methods must then be applied to make sure that the event does bring a turnout and that too a sizeable one which leads to great revenue generation. 4. Another point in view is the event distance, that is the marathon track mile, or race distance and that it is manageable, otherwise it could put off potential racers and even most of the majority of onlookers who would want it to be short and get it over quickly. 5. Another major issue is that of location and the event place. Locals need to have easy access to the location and event and can reach their easily and are not distracted by the distance or the place it is set. Also people might be travelling from far of distances and other cities which might require their accommodation and safe and comfortable journey, all which needs to be looked properly too. (Goshen, 2010) Medical stations, water point, and snacks or refreshment stalls be so strategically placed so that racers have no trouble reaching them and be able to quickly make a small pit stop and be able to resume their races. The quality of all these services needs to be exemplary so that people are left satisfied and contended with the provisions. 6. Approvals, permits and agreements must all be taken care of and signed properly and at time so that there are no issues or any conflicts with other parties at the time of the event, which leads to the slowing down the progress of the event. Proper authorities should be notified and all the arrangements be made in advance. The booking of the vendor stalls too is a crucial factor too that needs to be addressed well. (Goshen, 2010) Other Information Recruitment of sponsors, volunteers and course monitors does not need to be overlooked at any cost, as the human resource required for this event is sizeable and the events success depends on the proper allocation of the human resource and its management. Marketing needs to be perfect and impeccable and the execution in such brilliance that the event pulled off is a smashing success. References Available at http://www.mediatraining.ltd.uk accessed at [July, 2011] Bid Handbook for marathon, half marathon and 10km championship, http://www.docstoc.com/docs/70628346/Event-Management-Proposal-Marathon Event Objective, http://www.goshen.edu/eventplanning/Home/Event_Objective Event Plan Management, http://www.slideshare.net/BakerGrl5/event-plan-proposal [July 2011] Event Plan Proposal, Available at http://www.perpetual-solutions.com/search.asp?searchkeywords=event+plan+proposal&searchtarget=1&searcharea=1&searchtime=1&date1=23%2F07%2F2011&date2= [July, 2011] Half a Marathon, http://www.oddysseyhalfmarathon.com/ [July 2011] How to Plan a marathon, http://www.activeendurance.com/resources/how-to-plan-a-marathon.htm Marathon and event, http://en.wikipedia.org/wiki/Half_marathon [July 2011] SMART PLAN, http://www.learnmarketing.net/smart.htm [July 2011] Read More